Marketing Manager

Overview We are hiring a Marketing & Traffic Growth Manager to own and execute all marketing efforts focused on driving in‑store traffic, increasing sales velocity, and building brand dominance locally.

Key Responsibilities

Oversee and execute social media strategy across:

Facebook

Instagram

TikTok

YouTube (short‑form & long‑form)

Plan and manage monthly and seasonal campaigns

Ensure consistent brand voice, urgency, and value messaging

Coordinate content that highlights:

New arrivals

Price comparisons

Community impact and mission

Paid Advertising & Media Buying:

Manage and optimize paid ads across:

Facebook & Instagram Ads

Google Ads (Search + Local)

Develop ad funnels focused on:

Driving in‑store visits

Promotions and events

Brand awareness

Track performance, cost per lead, and return on ad spend (ROAS)

Qualifications

3+ years experience in marketing, media buying, or growth marketing

Experience managing both digital and traditional advertising

Commute to this job’s location

1+ years of work experience with Google Ads

1+ years of experience in Marketing

Strong understanding of:

Facebook Ads Manager

Google Ads

Campaign planning and analytics

Retail, outlet, or high‑volume sales environment experience preferred

Highly organized, proactive, and execution-focused

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