Digital & Marketing Operations Specialist
Kamco Supply Corp. of Boston, Woburn, MA, United States
The Digital & Marketing Operations Specialist is a key member of the Marketing & Communications team at Kamco, responsible for developing and executing integrated communication strategies to enhance Kamco's brand image, market visibility, and drive business growth. This role requires a creative, results-oriented individual with a strong understanding of digital marketing principles and a passion for storytelling.
Key Responsibilities Digital Marketing Execution & Support
Support SEO and paid search (Google Ads) initiatives in coordination with external partners
Assist with campaign setup, execution, and ongoing optimization across digital channels
Support email marketing efforts including newsletters, promotions, and customer communications
Track and summarize marketing performance metrics (traffic, engagement, campaign results) for internal stakeholders
Website Support & Content Updates
Support ongoing updates to kamcoboston.com and related marketing pages
Coordinate website content updates, form changes, landing page edits, and minor enhancements
Work with external vendors and internal stakeholders to submit, track, and validate website changes
Review updates in test or staging environments and confirm accuracy prior to deployment
Help identify and flag website issues related to content, usability, or customer experience
Creative Asset Creation & Content Support
Create and update marketing and promotional assets using Canva or related tools (digital signage content, campaign and promotional graphics, website banners and visuals, internal and external presentation materials)
Ensure creative assets follow Kamco branding and messaging standards
Coordinate with vendors or internal teams for more advanced creative or design needs when required
Act as the day-to-day contact for digital marketing, website, SEO, and advertising vendors
Schedule meetings, track deliverables, and follow up on action items
Coordinate timelines and priorities across multiple concurrent marketing and website requests
Support light project management activities such as task tracking, communication coordination, and deadline management
Cross-Functional Collaboration
Partner with Sales, Operations, IT, and Leadership to support marketing and website needs
Translate business requests into clear marketing tasks, creative updates, or vendor requests
Lead recurring marketing, website, and campaign review meetings
Maintain Marketing Calendar
Support overall internal Communications
Reporting & Structure Reports to: Chief Operating Officer (COO)
Direct reports: No
Requirements Qualifications
Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
5–10 years of experience in digital marketing, marketing operations, or campaign execution roles
Experience supporting website content updates and working with external web vendors
Experience coordinating work with external agencies or vendors
Strong organizational skills with the ability to manage multiple priorities
High attention to detail and strong follow through
Clear written and verbal communication skills
Strong experience with AI tools such as CoPilot to help with content creation, and overall productivity
Preferred
Experience supporting SEO and Google Ads initiatives
Hands‑on experience using Canva for marketing and digital asset creation
Familiarity with CMS platforms
Experience in B2B, construction, distribution, or building materials industries
Tools & Skills
Google Ads and Ad Network
Google Analytics (or similar tools)
CMS platforms
Microsoft 365 (SharePoint, Outlook, Planner, PowerPoint, Excel, Teams)
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Key Responsibilities Digital Marketing Execution & Support
Support SEO and paid search (Google Ads) initiatives in coordination with external partners
Assist with campaign setup, execution, and ongoing optimization across digital channels
Support email marketing efforts including newsletters, promotions, and customer communications
Track and summarize marketing performance metrics (traffic, engagement, campaign results) for internal stakeholders
Website Support & Content Updates
Support ongoing updates to kamcoboston.com and related marketing pages
Coordinate website content updates, form changes, landing page edits, and minor enhancements
Work with external vendors and internal stakeholders to submit, track, and validate website changes
Review updates in test or staging environments and confirm accuracy prior to deployment
Help identify and flag website issues related to content, usability, or customer experience
Creative Asset Creation & Content Support
Create and update marketing and promotional assets using Canva or related tools (digital signage content, campaign and promotional graphics, website banners and visuals, internal and external presentation materials)
Ensure creative assets follow Kamco branding and messaging standards
Coordinate with vendors or internal teams for more advanced creative or design needs when required
Act as the day-to-day contact for digital marketing, website, SEO, and advertising vendors
Schedule meetings, track deliverables, and follow up on action items
Coordinate timelines and priorities across multiple concurrent marketing and website requests
Support light project management activities such as task tracking, communication coordination, and deadline management
Cross-Functional Collaboration
Partner with Sales, Operations, IT, and Leadership to support marketing and website needs
Translate business requests into clear marketing tasks, creative updates, or vendor requests
Lead recurring marketing, website, and campaign review meetings
Maintain Marketing Calendar
Support overall internal Communications
Reporting & Structure Reports to: Chief Operating Officer (COO)
Direct reports: No
Requirements Qualifications
Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
5–10 years of experience in digital marketing, marketing operations, or campaign execution roles
Experience supporting website content updates and working with external web vendors
Experience coordinating work with external agencies or vendors
Strong organizational skills with the ability to manage multiple priorities
High attention to detail and strong follow through
Clear written and verbal communication skills
Strong experience with AI tools such as CoPilot to help with content creation, and overall productivity
Preferred
Experience supporting SEO and Google Ads initiatives
Hands‑on experience using Canva for marketing and digital asset creation
Familiarity with CMS platforms
Experience in B2B, construction, distribution, or building materials industries
Tools & Skills
Google Ads and Ad Network
Google Analytics (or similar tools)
CMS platforms
Microsoft 365 (SharePoint, Outlook, Planner, PowerPoint, Excel, Teams)
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