Digital & Marketing Operations Specialist

The Digital & Marketing Operations Specialist is a key member of the Marketing & Communications team at Kamco, responsible for developing and executing integrated communication strategies to enhance Kamco's brand image, market visibility, and drive business growth. This role requires a creative, results-oriented individual with a strong understanding of digital marketing principles and a passion for storytelling. Key Responsibilities Digital Marketing Execution & Support Support SEO and paid search (Google Ads) initiatives in coordination with external partners Assist with campaign setup, execution, and ongoing optimization across digital channels Support email marketing efforts including newsletters, promotions, and customer communications Track and summarize marketing performance metrics (traffic, engagement, campaign results) for internal stakeholders Website Support & Content Updates Support ongoing updates to kamcoboston.com and related marketing pages Coordinate website content updates, form changes, landing page edits, and minor enhancements Work with external vendors and internal stakeholders to submit, track, and validate website changes Review updates in test or staging environments and confirm accuracy prior to deployment Help identify and flag website issues related to content, usability, or customer experience Creative Asset Creation & Content Support Create and update marketing and promotional assets using Canva or related tools (digital signage content, campaign and promotional graphics, website banners and visuals, internal and external presentation materials) Ensure creative assets follow Kamco branding and messaging standards Coordinate with vendors or internal teams for more advanced creative or design needs when required Act as the day-to-day contact for digital marketing, website, SEO, and advertising vendors Schedule meetings, track deliverables, and follow up on action items Coordinate timelines and priorities across multiple concurrent marketing and website requests Support light project management activities such as task tracking, communication coordination, and deadline management Cross-Functional Collaboration Partner with Sales, Operations, IT, and Leadership to support marketing and website needs Translate business requests into clear marketing tasks, creative updates, or vendor requests Lead recurring marketing, website, and campaign review meetings Maintain Marketing Calendar Support overall internal Communications Reporting & Structure Reports to: Chief Operating Officer (COO) Direct reports: No Requirements Qualifications Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience) 5–10 years of experience in digital marketing, marketing operations, or campaign execution roles Experience supporting website content updates and working with external web vendors Experience coordinating work with external agencies or vendors Strong organizational skills with the ability to manage multiple priorities High attention to detail and strong follow through Clear written and verbal communication skills Strong experience with AI tools such as CoPilot to help with content creation, and overall productivity Preferred Experience supporting SEO and Google Ads initiatives Hands‑on experience using Canva for marketing and digital asset creation Familiarity with CMS platforms Experience in B2B, construction, distribution, or building materials industries Tools & Skills Google Ads and Ad Network Google Analytics (or similar tools) CMS platforms Microsoft 365 (SharePoint, Outlook, Planner, PowerPoint, Excel, Teams) #J-18808-Ljbffr