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Brand Media Coordinator

Priceline, Norwalk, CT, United States


Brand Media Coordinator This role is eligible for our hybrid work model: Two days in-office. From search engine optimization to branding and promotions, our Marketing team is the expert at spreading the Priceline message far and wide – capturing the hearts and imaginations of customers to get them to try our services, and keep them coming back for more. At Priceline, we pride ourselves on being the best travel deal makers in the world, all in support of our purpose to help consumers experience the moments that matter most. As a pioneer in online travel, we are on an exciting journey to reignite our brand superiority and weave Priceline into the cultural conversation. This role, reporting to the Director of Brand Media, will be critical in executing our cross-channel media campaigns across linear TV, CTV, OLV, audio and social. You will collaborate closely with the Brand Marketing team to bring our campaign strategy to life. Why this job’s a big deal: We’re looking for a Media Coordinator to lead campaign management, creative delivery, in-flight reporting and optimizations across Priceline’s brand media campaigns. The ideal candidate is detail oriented, data driven, operationally strong, and passionate about travel. In this role you will get to: Manage the day-to-day execution and optimization of brand marketing campaign activities across the media ecosystem (TV, CTV, OLV, Social, Audio and other emerging platforms) with support from Brand Media leadership Partner closely with external media agency team on media workflows and prioritization, from planning through execution and optimization Contribute to agency briefing cycles and campaign plan development and channel-level budget allocation to maximize effectiveness and impact Support the development and maintenance of campaign deliverables such as decks, flowcharts and other materials Assist in the preparation of presentations and campaign recaps for internal stakeholders Manage agency reporting and help summarize performance insights, key learnings, and opportunities for improvement Lead activation workflows with agency, creative, and investment teams, including asset delivery, tagging, trafficking and monitoring Support budget tracking, including campaign authorizations and invoices Stay informed on new partners, product offerings and innovation opportunities that may impact campaign strategy Who you are: 2-4 years of experience in either brand or performance media planning / buying, preferably at an agency Bachelor's degree required, preferably in advertising, marketing, communications, business, or a related field. An understanding of digital platforms as well as traditional media Experience with campaign management including, trafficking and billing Strong collaboration skills and ability to work cross-functionally with multiple internal and external teams Proactive, detail-oriented, accountable, and enthusiastic approach to work Passion for travel coupled with strong belief in the power of brands and the role they play in changing the trajectory of a business and organization Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust. The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life. Unquestionable integrity and ethics is essential. There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant. The salary range for this position is $70,000-$85,000. Flexible work at Priceline Priceline is following a hybrid working model, which includes two days onsite as determined by you and your manager (ideally selecting among Tuesday, Wednesday, or Thursday). On the remaining days, you can choose to be remote or in the office. Inclusion is a Big Deal! To be the best travel dealmakers in the world, we believe our team should reflect the broad range of customers and communities we serve. We are committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and passion to work. Priceline is a proud equal opportunity employer. We embrace and celebrate the unique lenses through which our employees see the world. We’d love for you to join us and help shape what makes our team extraordinary. Applying for this position We're excited that you are interested in a career with us. External candidates are required to have an account before applying. When you click Apply, returning candidates can log in, or new candidates can quickly create an account to save/view applications. #J-18808-Ljbffr