Digital Marketing-Sr Sponsored Search Specialist

Digital Marketing-Sr Sponsored Search Specialist Digital Marketing-Sr. Retail Sponsored Search Specialist About OMG, Inc. OMG, Inc. is a dynamic Minneapolis-based sales and marketing agency that works with brands and Target to drive growth. As a privately held firm, we excel at building, innovating, and disrupting the retail landscape by combining top-tier experience with cutting‑edge data and analytics. Position Overview OMG, Inc. is seeking a Sr. Retail Sponsored Search Specialist for Target's Roundel Media Studios who combines technical expertise in sponsored search with exceptional client service skills. This role is perfect for a strategic thinker who thrives in a fast‑paced environment and enjoys building strong relationships with both clients and internal teams. The ideal candidate brings 3+ years of experience in retail media networks (Roundel Media Studio, Criteo, Epsilon, etc.) and has a passion for turning data into actionable insights that drive measurable business results. Key Responsibilities Client Service & Relationship Management Serve as the day‑to‑day point of contact for clients, delivering proactive communication and support Translate client business needs into actionable search strategies and solutions within Roundel Present campaign updates, insights, and recommendations in a clear, professional, and consultative manner Anticipate client questions and provide responsive, high‑quality service to build trust and confidence Campaign Management & Execution Collaborate with clients, vendors, and internal sales teams to design campaigns aligned to business objectives Oversee execution teams to optimize performance across sponsored search campaigns Conduct keyword research, competitive analysis, and category benchmarks to inform campaign direction Manage the day‑to‑day partnership with our key stakeholders. Optimization & Reporting Monitor success metrics and KPIs daily to ensure flawless execution Deliver weekly, monthly, and quarterly reporting — turning complex data into actionable recommendations Provide strategic insights that demonstrate ROI and create upsell/cross‑sell opportunities Work hand‑in‑hand with the Marketing Director and Sales VPs to align execution with client goals Act as a consultant on emerging retail media opportunities and best practices Participate in client meetings, QBRs, and joint business planning to influence long‑term strategy Support business development conversations by showcasing OMG's retail media expertise Qualifications Required: Education: Bachelor’s Degree Experience: 3+ years in SEO/sponsored search, with client‑facing or account management exposure in an agency, broker, or retail media environment Platform Expertise: Hands‑on experience with Roundel Media Studio, Criteo, Epsilon, or equivalent retail media networks Skills Exceptional customer service orientation with strong verbal and written communication skills Ability to present insights and strategies to both marketing and executive‑level audiences Strong analytical skills with the ability to turn data into clear client recommendations Comfortable managing multiple stakeholders and deadlines in a client‑centric environment Consultative mindset with a focus on building long‑term client relationships Reporting Structure This position reports to the Director, Digital Marketing, with a dotted line to Sales VPs. Sales leaders act as the primary points of contact with clients and Target, and this role will partner closely with them to provide white‑glove service and campaign excellence. The role is based in Minneapolis and a hybrid office policy. Why Join OMG, Inc.? Work with prestigious clients like Target and leverage cutting‑edge retail media platforms Collaborative, team‑oriented culture that values innovation and excellence Opportunity to shape retail media strategy and influence client success Make an immediate impact on high‑profile campaigns Location Minneapolis, MN To Apply Please send an official resume and cover letter to info@omginc.net. #J-18808-Ljbffr