Digital Marketing-Sr Sponsored Search Specialist

Digital Marketing-Sr Sponsored Search Specialist
Digital Marketing-Sr. Retail Sponsored Search Specialist

About OMG, Inc.

OMG, Inc. is a dynamic Minneapolis-based sales and marketing agency that works with brands and Target to drive growth. As a privately held firm, we excel at building, innovating, and disrupting the retail landscape by combining top-tier experience with cutting‑edge data and analytics.

Position Overview
OMG, Inc. is seeking a Sr. Retail Sponsored Search Specialist for Target's Roundel Media Studios who combines technical expertise in sponsored search with exceptional client service skills. This role is perfect for a strategic thinker who thrives in a fast‑paced environment and enjoys building strong relationships with both clients and internal teams.

The ideal candidate brings 3+ years of experience in retail media networks (Roundel Media Studio, Criteo, Epsilon, etc.) and has a passion for turning data into actionable insights that drive measurable business results.

Key Responsibilities
Client Service & Relationship Management

Serve as the day‑to‑day point of contact for clients, delivering proactive communication and support

Translate client business needs into actionable search strategies and solutions within Roundel

Present campaign updates, insights, and recommendations in a clear, professional, and consultative manner

Anticipate client questions and provide responsive, high‑quality service to build trust and confidence

Campaign Management & Execution

Collaborate with clients, vendors, and internal sales teams to design campaigns aligned to business objectives

Oversee execution teams to optimize performance across sponsored search campaigns

Conduct keyword research, competitive analysis, and category benchmarks to inform campaign direction

Manage the day‑to‑day partnership with our key stakeholders.

Optimization & Reporting

Monitor success metrics and KPIs daily to ensure flawless execution

Deliver weekly, monthly, and quarterly reporting — turning complex data into actionable recommendations

Provide strategic insights that demonstrate ROI and create upsell/cross‑sell opportunities

Work hand‑in‑hand with the Marketing Director and Sales VPs to align execution with client goals

Act as a consultant on emerging retail media opportunities and best practices

Participate in client meetings, QBRs, and joint business planning to influence long‑term strategy

Support business development conversations by showcasing OMG's retail media expertise

Qualifications
Required:

Education: Bachelor’s Degree

Experience: 3+ years in SEO/sponsored search, with client‑facing or account management exposure in an agency, broker, or retail media environment

Platform Expertise: Hands‑on experience with Roundel Media Studio, Criteo, Epsilon, or equivalent retail media networks

Skills

Exceptional customer service orientation with strong verbal and written communication skills

Ability to present insights and strategies to both marketing and executive‑level audiences

Strong analytical skills with the ability to turn data into clear client recommendations

Comfortable managing multiple stakeholders and deadlines in a client‑centric environment

Consultative mindset with a focus on building long‑term client relationships

Reporting Structure
This position reports to the Director, Digital Marketing, with a dotted line to Sales VPs. Sales leaders act as the primary points of contact with clients and Target, and this role will partner closely with them to provide white‑glove service and campaign excellence. The role is based in Minneapolis and a hybrid office policy.

Why Join OMG, Inc.?

Work with prestigious clients like Target and leverage cutting‑edge retail media platforms

Collaborative, team‑oriented culture that values innovation and excellence

Opportunity to shape retail media strategy and influence client success

Make an immediate impact on high‑profile campaigns

Location
Minneapolis, MN

To Apply
Please send an official resume and cover letter to info@omginc.net.

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