Public Relations Senior Account Director - Health & Wellness Job at Valid8 Finan

PUBLIC RELATIONS SENIOR ACCOUNT DIRECTOR - HEALTH & WELLNESS (NYC/Tri-state area)

KCSA Strategic Communications is an integrated communications agency that boasts expertise in Media and Technology, Cannabis and Psychedelics, Financial Services, Healthcare, and Women’s Health and Wellness. Our team of PR, IR, and Digital/Social Media professionals leverage traditional communications, strong financial and media relationships, and digital strategies to tell our clients stories passionately and persuasively. We offer a variety of services to help companies elevate their media profile, raise capital, create a corporate narrative, manage crises, and so much more. At KCSA, your story doesn’t just get told: it gets celebrated!

We are looking for a Public Relations Senior Account Director on our Health & Wellness team that specializes in generating media opportunities, writing and developing dynamic pitches, executing day-to-day media relations efforts, and taking that further by focusing on larger level strategy as well. This role plays an integral part in ideation and brainstorming across the division and maintains strong relationships with national and regional media outlets.

Senior-level staff are also cheerleaders for the agency—suggesting new initiatives for team building and keeping a positive work environment. With a roster of dynamic fast-growing clients, you will craft messaging and leverage media relationships to create compelling narratives that support the client’s vision and mission.

At KCSA, our people are our most important resource. We want them to be motivated, empowered, and to thrive, so we invest in them the same way our clients invest in us. Joining KCSA will give you access to:

A renowned team of public relations professionals with unparalleled knowledge of B2B communications

A front row seat to cutting edge industries and the communications strategies that fuel unprecedented growth

In-house investor relations & social media teams, enabling full cycle communications campaigns driving awareness and getting results

Remote work capabilities for all employees

Notable monetary incentive for new client referrals

Generous 401K contributions (1/2 up to 12%), full benefits, and paid time off

Quarterly mental health days as well as a paid day off for your birthday

A true work life balance. At KCSA we understand that the best work comes from an energized mind and body.

Responsibilities

Develop PR strategies and dynamic pitches to meet client objectives and goals; go above and beyond traditional pitching efforts to suggest interesting media activations to support brand objectives

Strategic planning and execution of outreach plan with little to no changes from Vice President / Senior Vice President / Managing Director

Ensure all teams are meeting client goals and objectives; keep teams on track

Heavy pitching and securing feature stories, brand stories, etc. on a national and regional level across online, print, broadcast and podcast media

Spearhead thought leadership media opportunities for clients / founders

Work alongside the greater KCSA to ensure all clients are speaking at the appropriate panels and events (both in person or digital), as well as put forward for broadcast interviews (business and consumer) and trend segment opportunities

Draft press releases

Oversee monthly client reporting and the updating of client materials

Communicate with clients regularly via email, phone and in person and build strong relationships with clients

Communicate daily with high‑level editors/media

Manage and mentor junior and mid‑level staff

Participate in new business opportunities for KCSA

Support in the drafting of new business proposals

About You

9+ years of relevant experience

A strong editorial network of business, fashion and wellness editors and writers

A clear vision of the industry and competitive landscape

Naturally proactive, with outstanding attention to detail and meticulous organizational skills

A people person, skilled at building rapport and collaborating across teams

Skilled writer and communicator

Ability to balance many priorities and act resourcefully while maintaining a positive attitude

Residing in the Greater New York Metro Area preferred

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In Summary: Public Relations Senior Account Director on Health & Wellness team specializes in generating media opportunities, writing and developing dynamic pitches, executing day-to-day media relations efforts . This role plays an integral part in ideation and brainstorming across the division and maintains strong relationships with national and regional media outlets . At KCSA, our people are our most important resource .

En Español: KCSA Strategic Communications es una agencia de comunicaciones integrada que cuenta con experiencia en medios y tecnología, cannabis y psicodélicos, servicios financieros, atención médica y salud y bienestar para mujeres. Nuestro equipo de profesionales de relaciones públicas, IR y redes digitales / sociales aprovecha las comunicaciones tradicionales, fuertes relaciones financieras y mediáticas y estrategias digitales para contar historias a nuestros clientes de manera apasionada y persuasiva. Ofrecemos una variedad de servicios para ayudar a las empresas a elevar su perfil de los medios, capital social, crear una narrativa corporativa, gestionar relaciones y mucho más. Con una lista de clientes dinámicos y en rápido crecimiento, usted elaborará mensajería y aprovechará las relaciones con los medios para crear narrativas convincentes que apoyen la visión y misión del cliente. En KCSA, nuestra gente es nuestro recurso más importante. Queremos que estén motivados, empoderados y prosperen, por lo que invertimos en ellos de la misma manera que nuestros clientes invierten en nosotros. Unirse a KKSA le dará acceso a: un equipo renombrado de profesionales de relaciones públicas con conocimiento incomparable de las comunicaciones B2B. En KCSA entendemos que el mejor trabajo proviene de una mente y cuerpo energizados. Responsabilidades Desarrollar estrategias de relaciones públicas y presentaciones dinámicas para cumplir con los objetivos y metas del cliente; ir más allá de los esfuerzos tradicionales de lanzamiento para sugerir activaciones de medios interesantes para apoyar los objetivos de la marca Planificación estratégica y ejecución de un plan de divulgación sin cambios desde el vicepresidente / vicepresidente senior / director gerente Asegurar que todos los equipos cumplan con las metas y objetivos del cliente, mantener a los equipos en camino A nivel nacional y regional a través de medios en línea, impresos, radiodifusión y podcasts Spearhead oportunidades para el liderazgo del pensamiento mediático para clientes / fundadores Trabajar junto con la mayor KCSA para garantizar que todos los clientes hablen en los paneles y eventos apropiados (tanto en persona como digital), así como presentar entrevistas de transmisión (negocios y consumidores) y oportunidades de segmentos de tendencias Proyectos de prensa Supervisar informes mensuales de clientes y la actualización de materiales de clientes Comunicarse regularmente por correo electrónico, teléfono y personalmente y construir relaciones sólidas con clientes Comunicación diaria con editores de alto nivel/media Gestionar y asesorar al personal junior y medio-nivel Participar en nuevas oportunidades comerciales para KCsa Apoyo en la elaboración de nuevas propuestas de negocios Sobre usted 9 años de experiencia Una red fuerte de detalles de negocio, redactores de moda y escritores de Metro una visión organizativa clara de la industria del paisaje competitivo y la capacidad de trabajo de los equipos profesionales y colaborando a través del área de Nueva York.