Regional Sales Manager-Central Region
DriSteem, Madison, WI, United States
Regional Sales Manager – DriSteem
Drive regional growth for DriSteem by leading and energizing a network of independent sales reps and HVAC industry partners. Build strong relationships with engineering firms, design/build teams, mechanical contractors, and select end users to expand demand for DriSteem’s humidification and evaporative cooling solutions. This role blends strategic channel development, hands‑on sales leadership, and customer insight gathering to strengthen market presence and deliver sustainable, profitable growth—while supporting key sales operations to ensure every opportunity is captured.
Candidates must be authorized to work in the US.
Pay range:
$120,000-$125,000 salary with opportunities for commissions and other perks.
Candidates should live in one of these states:
Alabama, Colorado, Illinois, Kansas, Kentucky, Louisiana, Michigan, Minnesota, Mississippi, Ohio, Oklahoma, Texas, or Wisconsin.
Responsibilities Planning
Develop annual regional sales plans, objectives, and forecasts aligned with overall business‑unit goals.
Build consultative relationships with independent sales representatives and create detailed account management plans.
Forecast quarterly performance to identify major opportunities, competitive threats, and year‑end outcomes.
Plan monthly travel strategically around key opportunities and rep support needs while maintaining a balanced rotation across all offices.
Establish processes to identify upcoming jobs and projects, secure bids, and coordinate internal reviews with operations, sourcing, and engineering.
Create customized marketing plans for major customers, including trade show and association event participation.
Monitor representative network performance and recommend corrective actions for territory management and marketing execution.
Maintain a continuous, data‑driven project pipeline using Zoho analytics and other internal tools.
Manage pricing multiplier requests and support cost evaluations, including anticipated manufacturing savings.
Execution
Drive overall sales performance within the designated region, ensuring alignment with corporate objectives.
Support independent reps directly while effectively leveraging Inside Sales, Technical Support, and Sales Application Engineers.
Serve as a technical and application resource for customers, resolving issues quickly by coordinating with internal teams.
Respond to customer inquiries, prepare pricing, process sales orders indirectly, and expedite orders to maximize sales effectiveness.
Listen to customer requests and prepare information for quoting through Sales Application Engineers.
Assist with departmental functions such as resolving service issues and supporting account receivables.
Collaborate with Regional Sales Managers, OEM Channel Manager, Marketing, and the Director of Sales on major strategies and branding initiatives.
Provide competitive insights to internal teams to influence product enhancements and future development.
Market Development
Develop and expand a high‑performing network of independent sales representatives to drive regional growth.
Promote product awareness and technical capability with consultants, engineers, and project representatives to secure basis‑of‑design positions.
Cultivate new customer relationships at the installing‑contractor level and support product promotion to specifying engineers.
Display strong external awareness of market conditions, customer needs, and competitive activity to identify strategic opportunities.
Coordinate and participate in regional and national trade shows as directed by the Director of Sales.
Focus on business‑to‑business consultations and rep development through technical training and project support.
Customer Base Promotion Responsibilities
Develop and deliver promotional presentations to engineering firms, design/build firms, mechanical contractors, and end users.
Educate and promote selection software (DriCalc) to engineering community and Rep Agencies.
Assist engineers, mechanical contractors, and Sales Reps in product selection and
Follow up on vertical market leads generated by marketing or other
Assist tech services with post sale situations to resolve field
Qualifications
Bachelor’s Degree in Sales or Mechanical Engineering or equivalent related experience
4 years of technical sales experience in HVAC mechanical or temperature control products with experience in acquiring and developing manufacturer representatives
Travel required: 50–60%
Key Qualities & Skills
Communicate effectively, both verbally and in writing, with a diverse range of customers, partners, and internal stakeholders
Demonstrated strength in analytical thinking, administrative efficiency, and organizational effectiveness
Proficiency in Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint
Strong technical aptitude with excellent attention to detail and organization
Ability to collaborate effectively in a cross‑functional team environment and engage with all levels of the organization
High degree of initiative, creativity, and problem‑solving capability
Ability to manage complexity, balance multiple priorities, and meet time‑sensitive deadlines
Hands‑on work style with a strong sense of urgency and accountability
Intermediate experience with Zoho Projects and Zoho Analytics preferred
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Candidates must be authorized to work in the US.
Pay range:
$120,000-$125,000 salary with opportunities for commissions and other perks.
Candidates should live in one of these states:
Alabama, Colorado, Illinois, Kansas, Kentucky, Louisiana, Michigan, Minnesota, Mississippi, Ohio, Oklahoma, Texas, or Wisconsin.
Responsibilities Planning
Develop annual regional sales plans, objectives, and forecasts aligned with overall business‑unit goals.
Build consultative relationships with independent sales representatives and create detailed account management plans.
Forecast quarterly performance to identify major opportunities, competitive threats, and year‑end outcomes.
Plan monthly travel strategically around key opportunities and rep support needs while maintaining a balanced rotation across all offices.
Establish processes to identify upcoming jobs and projects, secure bids, and coordinate internal reviews with operations, sourcing, and engineering.
Create customized marketing plans for major customers, including trade show and association event participation.
Monitor representative network performance and recommend corrective actions for territory management and marketing execution.
Maintain a continuous, data‑driven project pipeline using Zoho analytics and other internal tools.
Manage pricing multiplier requests and support cost evaluations, including anticipated manufacturing savings.
Execution
Drive overall sales performance within the designated region, ensuring alignment with corporate objectives.
Support independent reps directly while effectively leveraging Inside Sales, Technical Support, and Sales Application Engineers.
Serve as a technical and application resource for customers, resolving issues quickly by coordinating with internal teams.
Respond to customer inquiries, prepare pricing, process sales orders indirectly, and expedite orders to maximize sales effectiveness.
Listen to customer requests and prepare information for quoting through Sales Application Engineers.
Assist with departmental functions such as resolving service issues and supporting account receivables.
Collaborate with Regional Sales Managers, OEM Channel Manager, Marketing, and the Director of Sales on major strategies and branding initiatives.
Provide competitive insights to internal teams to influence product enhancements and future development.
Market Development
Develop and expand a high‑performing network of independent sales representatives to drive regional growth.
Promote product awareness and technical capability with consultants, engineers, and project representatives to secure basis‑of‑design positions.
Cultivate new customer relationships at the installing‑contractor level and support product promotion to specifying engineers.
Display strong external awareness of market conditions, customer needs, and competitive activity to identify strategic opportunities.
Coordinate and participate in regional and national trade shows as directed by the Director of Sales.
Focus on business‑to‑business consultations and rep development through technical training and project support.
Customer Base Promotion Responsibilities
Develop and deliver promotional presentations to engineering firms, design/build firms, mechanical contractors, and end users.
Educate and promote selection software (DriCalc) to engineering community and Rep Agencies.
Assist engineers, mechanical contractors, and Sales Reps in product selection and
Follow up on vertical market leads generated by marketing or other
Assist tech services with post sale situations to resolve field
Qualifications
Bachelor’s Degree in Sales or Mechanical Engineering or equivalent related experience
4 years of technical sales experience in HVAC mechanical or temperature control products with experience in acquiring and developing manufacturer representatives
Travel required: 50–60%
Key Qualities & Skills
Communicate effectively, both verbally and in writing, with a diverse range of customers, partners, and internal stakeholders
Demonstrated strength in analytical thinking, administrative efficiency, and organizational effectiveness
Proficiency in Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint
Strong technical aptitude with excellent attention to detail and organization
Ability to collaborate effectively in a cross‑functional team environment and engage with all levels of the organization
High degree of initiative, creativity, and problem‑solving capability
Ability to manage complexity, balance multiple priorities, and meet time‑sensitive deadlines
Hands‑on work style with a strong sense of urgency and accountability
Intermediate experience with Zoho Projects and Zoho Analytics preferred
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