Head of Accountant Marketing
Rippling, Austin, TX, United States
About the role
Rippling's Accounting and HR Advisory Channel is a fast‑growing go‑to‑market motion, and we are looking for a full‑stack marketing leader to own it end‑to‑end. You will build and run the full marketing engine for the Accountant channel: Demand Generation, Product Marketing, Content, Community, and Field.
You will set the strategy and run the team that creates awareness, drives pipeline, equips the field, and turns partners into advocates. This role reports directly to the Head of Channel GTM.
What you will do Own the channel marketing strategy.
Be the marketing GM for this segment. Set the vision, own the roadmap, align the team around a shared operating plan, and hold a high bar for execution. Serve as the primary marketing voice in cross‑functional forums, translating channel needs into budget, headcount, and program priorities.
Lead Product Marketing end‑to‑end.
Define and evolve the Workforce Advisory positioning across all personas. Build the full enablement suite: pitch decks, battlecards, one‑pagers, objection‑handling guides. Own the brand narrative and drive category creation.
Build Content & Community from the ground up.
Develop a content strategy tied to the partner journey (awareness → activation → advocacy). Stand up the partner community: peer forums, recognition programs, advisory board relationships, and co‑marketing activations. Build and scale the Workforce Advisory Certification program.
Direct Demand Generation.
Set strategy for integrated campaigns – audience segmentation, paid, channel mix, attribution – and hold the team accountable to funnel metrics. Partner with RevOps to ensure every program is measured and optimized. Layer in an ABM motion targeting high‑value accounting and HR advisory firms.
Elevate Field Marketing.
Set strategic direction for the channel's physical presence – conferences, lunch & learns, hosted events, partner activations – with every program tied to pipeline and embedded in Sales account strategy. Build scalable playbooks the team can run consistently.
Drive cross‑functional alignment.
Be the connective tissue between marketing and the broader GTM org. Align with Sales, RevOps, Partner Success, and Solution Consulting across the full partner journey. Orchestrate with channel leaders across PEO, Global, Spend, and IT to unlock co‑marketing and cross‑sell opportunities.
What you will need
7+ years of B2B SaaS marketing experience, with 3+ years leading multi-disciplinary teams
Proven experience marketing to accounting, HR advisory, or professional services firms
Proven track record building and scaling partner, channel, or ecosystem marketing programs
Full‑stack marketing fluency – you own or closely partner across DG, PMM, Content, and Field
Strong demand gen foundation: funnel metrics, attribution, campaign architecture, CRM/MAP tooling
Sharp positioning thinker – you can translate complex platform value into crisp narratives for finance and HR professionals
Proven people manager with a track record of hiring, developing, and retaining strong ICs
Highly collaborative operator – you align cross‑functionally without formal authority
Analytical instincts – you build measurement frameworks, set OKRs, and make decisions from data
Comfortable with ambiguity and pace – you build systems while running programs simultaneously
Nice to haves
Prior experience in HRIS, HCM, or payroll software
Background building partner community programs (advisory boards, peer forums, certifications)
Familiarity with accounting industry events and trade organizations (AICPA, CAS conferences, etc.)
Additional Information Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com.
Rippling highly values having employees working in‑office to foster a collaborative work environment and company culture. For office‑based employees (employees who live within a defined radius of a Rippling office), working in the office at least three days a week is an essential function of the employee's role.
Salary and benefits:
The pay range for this role is: 215,000 – 269,000 USD per year (US Tier 1)
195,000 – 241,200 USD per year (US Tier 2)
This role will receive a competitive salary + benefits + equity. The salary for US‑based employees will be aligned with one of the ranges below based on location. A variety of factors are considered when determining someone’s compensation – including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
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You will set the strategy and run the team that creates awareness, drives pipeline, equips the field, and turns partners into advocates. This role reports directly to the Head of Channel GTM.
What you will do Own the channel marketing strategy.
Be the marketing GM for this segment. Set the vision, own the roadmap, align the team around a shared operating plan, and hold a high bar for execution. Serve as the primary marketing voice in cross‑functional forums, translating channel needs into budget, headcount, and program priorities.
Lead Product Marketing end‑to‑end.
Define and evolve the Workforce Advisory positioning across all personas. Build the full enablement suite: pitch decks, battlecards, one‑pagers, objection‑handling guides. Own the brand narrative and drive category creation.
Build Content & Community from the ground up.
Develop a content strategy tied to the partner journey (awareness → activation → advocacy). Stand up the partner community: peer forums, recognition programs, advisory board relationships, and co‑marketing activations. Build and scale the Workforce Advisory Certification program.
Direct Demand Generation.
Set strategy for integrated campaigns – audience segmentation, paid, channel mix, attribution – and hold the team accountable to funnel metrics. Partner with RevOps to ensure every program is measured and optimized. Layer in an ABM motion targeting high‑value accounting and HR advisory firms.
Elevate Field Marketing.
Set strategic direction for the channel's physical presence – conferences, lunch & learns, hosted events, partner activations – with every program tied to pipeline and embedded in Sales account strategy. Build scalable playbooks the team can run consistently.
Drive cross‑functional alignment.
Be the connective tissue between marketing and the broader GTM org. Align with Sales, RevOps, Partner Success, and Solution Consulting across the full partner journey. Orchestrate with channel leaders across PEO, Global, Spend, and IT to unlock co‑marketing and cross‑sell opportunities.
What you will need
7+ years of B2B SaaS marketing experience, with 3+ years leading multi-disciplinary teams
Proven experience marketing to accounting, HR advisory, or professional services firms
Proven track record building and scaling partner, channel, or ecosystem marketing programs
Full‑stack marketing fluency – you own or closely partner across DG, PMM, Content, and Field
Strong demand gen foundation: funnel metrics, attribution, campaign architecture, CRM/MAP tooling
Sharp positioning thinker – you can translate complex platform value into crisp narratives for finance and HR professionals
Proven people manager with a track record of hiring, developing, and retaining strong ICs
Highly collaborative operator – you align cross‑functionally without formal authority
Analytical instincts – you build measurement frameworks, set OKRs, and make decisions from data
Comfortable with ambiguity and pace – you build systems while running programs simultaneously
Nice to haves
Prior experience in HRIS, HCM, or payroll software
Background building partner community programs (advisory boards, peer forums, certifications)
Familiarity with accounting industry events and trade organizations (AICPA, CAS conferences, etc.)
Additional Information Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com.
Rippling highly values having employees working in‑office to foster a collaborative work environment and company culture. For office‑based employees (employees who live within a defined radius of a Rippling office), working in the office at least three days a week is an essential function of the employee's role.
Salary and benefits:
The pay range for this role is: 215,000 – 269,000 USD per year (US Tier 1)
195,000 – 241,200 USD per year (US Tier 2)
This role will receive a competitive salary + benefits + equity. The salary for US‑based employees will be aligned with one of the ranges below based on location. A variety of factors are considered when determining someone’s compensation – including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
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