Senior Marketing Manager
Experis, Stamford, CT, United States
Overview
Senior Marketing Manager, Small Business
– Our client is a leader in the technology and services space seeking a Senior Marketing Manager to join a high-impact marketing organization responsible for go-to-market strategy, brand engagement, and integrated campaigns for the small business segment. The ideal candidate will bring leadership, storytelling, and cross-functional collaboration skills in a fast-paced, growth-oriented environment.
Job Details Location:
Stamford, CT
Schedule:
4 days onsite / 1 day remote
Contract Length:
6 months (with potential to extend or convert FTE)
Employment Type:
W2 Contract (Not open to C2C)
Pay rate:
$50-55/hr
What’s the Job?
Small Business Strategy & Leadership
Serve as the subject-matter expert on the small business segment and priority industries
Identify market trends and customer needs to inform go-to-market strategy and sales alignment
Refine and evolve small business sub-segmentation models to improve targeting, positioning, and campaign performance
GTM Planning & Multi-Product Marketing
Build, execute, and optimize comprehensive go-to-market plans across a broad product portfolio
Develop cohesive multi-product narratives and support sales with industry- and segment-specific messaging and materials
Support major product launches with segment insights, content development, and activation plans
Brand Engagement
Create insight-driven messaging reflecting small business needs through customer stories, testimonials, and community perspectives
Activate targeted, high-touch marketing programs such as partnerships, education initiatives, and lifecycle communications
Partner with sales leadership to deepen brand relationships and support enterprise-level growth opportunities
Integrated Campaign Execution
Coordinate and execute enterprise-wide marketing campaigns in collaboration with internal teams and external agencies
Develop creative media strategies informed by research and customer insights
Support campaigns across acquisition, retention, cross-sell, upsell, education, and brand initiatives, including large-scale or broadcast media campaigns
Cross-Functional Collaboration
Collaborate with product marketing, research, analytics, sales, creative teams, and executive stakeholders
Manage complex marketing initiatives with strong prioritization, organization, and decision-making skills
What’s Needed?
7+ years of direct marketing experience
7+ years partnering with creative or advertising agencies to deliver measurable marketing campaigns
Strong understanding of small or micro business audiences; verticalized B2B marketing experience preferred
Proven success developing and executing multi-channel go-to-market plans and integrated campaigns
Experience marketing complex products or services in competitive environments
What’s in it for me?
Medical, dental, and vision coverage
Access to upskilling programs
Paid holidays after 6 months of contracting
If this is a role that interests you and you’d like to learn more, click apply now and a recruiter will be in touch to discuss this opportunity.
#J-18808-Ljbffr
– Our client is a leader in the technology and services space seeking a Senior Marketing Manager to join a high-impact marketing organization responsible for go-to-market strategy, brand engagement, and integrated campaigns for the small business segment. The ideal candidate will bring leadership, storytelling, and cross-functional collaboration skills in a fast-paced, growth-oriented environment.
Job Details Location:
Stamford, CT
Schedule:
4 days onsite / 1 day remote
Contract Length:
6 months (with potential to extend or convert FTE)
Employment Type:
W2 Contract (Not open to C2C)
Pay rate:
$50-55/hr
What’s the Job?
Small Business Strategy & Leadership
Serve as the subject-matter expert on the small business segment and priority industries
Identify market trends and customer needs to inform go-to-market strategy and sales alignment
Refine and evolve small business sub-segmentation models to improve targeting, positioning, and campaign performance
GTM Planning & Multi-Product Marketing
Build, execute, and optimize comprehensive go-to-market plans across a broad product portfolio
Develop cohesive multi-product narratives and support sales with industry- and segment-specific messaging and materials
Support major product launches with segment insights, content development, and activation plans
Brand Engagement
Create insight-driven messaging reflecting small business needs through customer stories, testimonials, and community perspectives
Activate targeted, high-touch marketing programs such as partnerships, education initiatives, and lifecycle communications
Partner with sales leadership to deepen brand relationships and support enterprise-level growth opportunities
Integrated Campaign Execution
Coordinate and execute enterprise-wide marketing campaigns in collaboration with internal teams and external agencies
Develop creative media strategies informed by research and customer insights
Support campaigns across acquisition, retention, cross-sell, upsell, education, and brand initiatives, including large-scale or broadcast media campaigns
Cross-Functional Collaboration
Collaborate with product marketing, research, analytics, sales, creative teams, and executive stakeholders
Manage complex marketing initiatives with strong prioritization, organization, and decision-making skills
What’s Needed?
7+ years of direct marketing experience
7+ years partnering with creative or advertising agencies to deliver measurable marketing campaigns
Strong understanding of small or micro business audiences; verticalized B2B marketing experience preferred
Proven success developing and executing multi-channel go-to-market plans and integrated campaigns
Experience marketing complex products or services in competitive environments
What’s in it for me?
Medical, dental, and vision coverage
Access to upskilling programs
Paid holidays after 6 months of contracting
If this is a role that interests you and you’d like to learn more, click apply now and a recruiter will be in touch to discuss this opportunity.
#J-18808-Ljbffr