Senior Marketing Manager

Overview Senior Marketing Manager, Small Business – Our client is a leader in the technology and services space seeking a Senior Marketing Manager to join a high-impact marketing organization responsible for go-to-market strategy, brand engagement, and integrated campaigns for the small business segment. The ideal candidate will bring leadership, storytelling, and cross-functional collaboration skills in a fast-paced, growth-oriented environment. Job Details Location: Stamford, CT Schedule: 4 days onsite / 1 day remote Contract Length: 6 months (with potential to extend or convert FTE) Employment Type: W2 Contract (Not open to C2C) Pay rate: $50-55/hr What’s the Job? Small Business Strategy & Leadership Serve as the subject-matter expert on the small business segment and priority industries Identify market trends and customer needs to inform go-to-market strategy and sales alignment Refine and evolve small business sub-segmentation models to improve targeting, positioning, and campaign performance GTM Planning & Multi-Product Marketing Build, execute, and optimize comprehensive go-to-market plans across a broad product portfolio Develop cohesive multi-product narratives and support sales with industry- and segment-specific messaging and materials Support major product launches with segment insights, content development, and activation plans Brand Engagement Create insight-driven messaging reflecting small business needs through customer stories, testimonials, and community perspectives Activate targeted, high-touch marketing programs such as partnerships, education initiatives, and lifecycle communications Partner with sales leadership to deepen brand relationships and support enterprise-level growth opportunities Integrated Campaign Execution Coordinate and execute enterprise-wide marketing campaigns in collaboration with internal teams and external agencies Develop creative media strategies informed by research and customer insights Support campaigns across acquisition, retention, cross-sell, upsell, education, and brand initiatives, including large-scale or broadcast media campaigns Cross-Functional Collaboration Collaborate with product marketing, research, analytics, sales, creative teams, and executive stakeholders Manage complex marketing initiatives with strong prioritization, organization, and decision-making skills What’s Needed? 7+ years of direct marketing experience 7+ years partnering with creative or advertising agencies to deliver measurable marketing campaigns Strong understanding of small or micro business audiences; verticalized B2B marketing experience preferred Proven success developing and executing multi-channel go-to-market plans and integrated campaigns Experience marketing complex products or services in competitive environments What’s in it for me? Medical, dental, and vision coverage Access to upskilling programs Paid holidays after 6 months of contracting If this is a role that interests you and you’d like to learn more, click apply now and a recruiter will be in touch to discuss this opportunity. #J-18808-Ljbffr