Manager - Field Marketing (Remote)
Hyatt Group, Chicago, IL, United States
Hyatt seeks a dynamic Field Marketing Manager to join a team that loves being the connection between corporate marketing strategy and hotel execution. In this role, you will collaborate closely with multiple teams – such as Sales, Operations, Digital and Brand – on a shared goal: to drive hotel revenue. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.
We're proud to offer exceptional corporate benefits which include:
Annual allotment of free hotel stays at Hyatt hotels globally
Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
Paid Time Off, Medical, Dental, Vision, 401K with company match
As our ideal candidate, you understand the power and purpose of our culture of care, and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Wellbeing. You enjoy working with others, are results-driven, and are looking for a variety of opportunities to develop personally and professionally.
This role drives property-level revenue through marketing plans that address local and regional business objectives, collaborating closely with corporate and hotel teams such as Sales, Revenue Management and Digital. This role also helps to identify revenue-making opportunities and helps executes promotions and programming in the field for designated hotels. Integrated marketing with digital media, including comfort navigating analytics across media types, is vital.
Responsibilities
Understands the business needs, competitive environment and challenges for their designated hotels and guides the development of localized, digital marketing objectives, strategies, tactics, measurement and continual analysis
Acts as the first responder to hotel owner and operator questions/concerns about corporate strategy, campaigns, digital and brand performance
Assists the brand, loyalty, partnership and digital teams with the communication of corporate initiatives to the field to ensure maximum participation
Develops annual digital marketing plans that serve to maximize hotel revenue production and guest engagement initiatives
Provides consultation for hotel openings and renovations that will maximize business performance
Counsels hotels on managing Hyatt preferred marketing agencies and suppliers
Provides regular reporting and insights on marketing initiatives
Qualifications Experience Required:
6+ years of marketing and developing integrated plans for a global brand
Digital campaign management, including understanding the fundamentals of Search, Paid Meta, and SEO content optimization strategies
Strategic marketing plan development based on analytics/performance management and integrated execution with demonstrable results and return on investment
Experience Preferred:
Hotel/hospitality industry experience
Events/meeting planning experience
Outstanding project management, time management, and problem-solving skills
Experience working in a team-oriented, collaborative environment
Highly self–motivated and directed with the ability to effectively prioritize and execute tasks while under pressure
Ability to travel up to 25%.
The salary range for this position is $98,600-$115,000. This role is also eligible for an Annual Incentive Plan.
The final pay rate/salary offered to the successful candidate will depend on experience, skill level and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate.
We value our relationships with recruitment partners and require that agencies contact us first before submitting any candidates. Hyatt will not be responsible for any fees and obligations associated with unsolicited submissions unless a formal agreement is in place.
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We're proud to offer exceptional corporate benefits which include:
Annual allotment of free hotel stays at Hyatt hotels globally
Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
Paid Time Off, Medical, Dental, Vision, 401K with company match
As our ideal candidate, you understand the power and purpose of our culture of care, and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Wellbeing. You enjoy working with others, are results-driven, and are looking for a variety of opportunities to develop personally and professionally.
This role drives property-level revenue through marketing plans that address local and regional business objectives, collaborating closely with corporate and hotel teams such as Sales, Revenue Management and Digital. This role also helps to identify revenue-making opportunities and helps executes promotions and programming in the field for designated hotels. Integrated marketing with digital media, including comfort navigating analytics across media types, is vital.
Responsibilities
Understands the business needs, competitive environment and challenges for their designated hotels and guides the development of localized, digital marketing objectives, strategies, tactics, measurement and continual analysis
Acts as the first responder to hotel owner and operator questions/concerns about corporate strategy, campaigns, digital and brand performance
Assists the brand, loyalty, partnership and digital teams with the communication of corporate initiatives to the field to ensure maximum participation
Develops annual digital marketing plans that serve to maximize hotel revenue production and guest engagement initiatives
Provides consultation for hotel openings and renovations that will maximize business performance
Counsels hotels on managing Hyatt preferred marketing agencies and suppliers
Provides regular reporting and insights on marketing initiatives
Qualifications Experience Required:
6+ years of marketing and developing integrated plans for a global brand
Digital campaign management, including understanding the fundamentals of Search, Paid Meta, and SEO content optimization strategies
Strategic marketing plan development based on analytics/performance management and integrated execution with demonstrable results and return on investment
Experience Preferred:
Hotel/hospitality industry experience
Events/meeting planning experience
Outstanding project management, time management, and problem-solving skills
Experience working in a team-oriented, collaborative environment
Highly self–motivated and directed with the ability to effectively prioritize and execute tasks while under pressure
Ability to travel up to 25%.
The salary range for this position is $98,600-$115,000. This role is also eligible for an Annual Incentive Plan.
The final pay rate/salary offered to the successful candidate will depend on experience, skill level and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate.
We value our relationships with recruitment partners and require that agencies contact us first before submitting any candidates. Hyatt will not be responsible for any fees and obligations associated with unsolicited submissions unless a formal agreement is in place.
#J-18808-Ljbffr