Social Media Coordinator

* Develop, produce, and publish engaging content across the university’s primary social media platforms, including Facebook, Instagram, X, LinkedIn, and emerging platforms.* Manage and maintain the university’s social media publishing calendar in coordination with the Marketing and Communications team.* Write and edit compelling copy for posts, campaigns, and social media storytelling initiatives.* Capture and edit photo and video content to enhance visual storytelling and highlight campus experiences, events, and initiatives.* Collaborate with photographers, videographers, graphic designers, and writers to create assets that reinforce the university’s visual brand and marketing campaigns.* Maintain working knowledge of current social media technologies, platform updates, and emerging digital storytelling trends.* Support other digital storytelling efforts including blogs, podcasts, and web content as needed.* Ensure all content aligns with university branding, voice, and strategic messaging.* Monitor university social media channels daily for comments, direct messages, mentions, tags, and trending conversations.* Engage with followers and respond to questions, comments, and feedback in a timely and professional manner.* Foster meaningful interactions that build community and strengthen the university’s online presence.* Identify opportunities to amplify accurate information and positive campus stories through engagement and sharing.* Supervise and mentor student workers who assist with social media initiatives.* Develop and manage a student influencer program that collaborates with current students to create authentic social media content.* Provide live or near-real-time coverage of university events, programs, and milestones when appropriate.* Develop and implement social media strategies aligned with the university’s marketing and communications goals.* Monitor and analyze social media performance using analytics tools and platform insights.* Track audience growth, engagement metrics, sentiment, and trending topics related to the university.* Produce regular reports evaluating performance and recommending content improvements and campaign strategies.* Conduct research on benchmark trends, audience preferences, and emerging platforms to guide social media strategy.* Manage and optimize paid social media advertising campaigns supporting recruitment, events, and university initiatives.* Serve as a campus resource for social media best practices, providing guidance and training to departments managing their own accounts.* Monitor social media channels for emerging issues, reputational risks, or crisis situations affecting the university.* Assist in implementing social media strategies related to crisis communications in coordination with Marketing and Communications leadership.* Maintain quality control and brand consistency across the university’s primary social media accounts.* Collaborate with communications staff and campus leadership to ensure messaging alignment during sensitive or high-visibility situations.* Exercise discretion when handling confidential information and sensitive communications.* Adapt quickly to changing priorities and emerging digital conversations affecting the university’s reputation.* Bachelor’s degree in a related field from an accredited four-year college or university.* Three (3) years of professional experience managing social media accounts, preferably for an organization or brand.* Additional education and/or experience may be considered as a substitute for the minimum qualifications:

+ High school diploma/GED with seven (7) years of professional experience managing social media accounts, preferably for an organization or brand

+ Associate’s degree in a related field with five (5) years of professional experience managing social media accounts, preferably for an organization or brand

+ Master’s degree in a related field with one (1) year of professional experience managing social media accounts, preferably for an organization or brand* Demonstrated experience creating engaging digital content and managing multiple social media platforms.* Experience interpreting social media analytics and adjusting strategies based on performance data.* Strong writing, editing, and storytelling skills tailored to social media audiences.* Solid understanding of social media platforms, analytics tools, and digital marketing trends.* Experience with social media management tools and platform-specific publishing systems (e.g., Meta Business Suite, LinkedIn Campaign Manager).* Proficiency in multimedia content creation, including photo and video editing tools such as Adobe Creative Suite, Premiere Pro, Final Cut, or similar platforms.* Ability to manage multiple projects simultaneously and adapt to shifting priorities in a fast-paced environment.* Strong organizational skills and attention to detail.* Ability to analyze data and translate insights into actionable recommendations.* Ability to work collaboratively with internal stakeholders across campus.* Ability to supervise, mentor, and coordinate student workers or interns.* Strong interpersonal and communication skills with the ability to engage with different audiences.* Ability to maintain professionalism and discretion when handling sensitive information.* Ability to work evenings, weekends, or extended hours when required for events or urgent communications.* Experience working in higher education.* Proficiency managing interns or other content creators.* Proficiency using Basecamp.* Proficiency using Sprout Social.* Expert-level graphic design and video editing skills.* Teacher Retirement System of Texas (TRS) or Optional Retirement Plan (ORP)* Voluntary Tax Deferred Account/Deferred Compensation PlanAgain, welcome and thank you for your interest. Please contact us if you need assistance in applying, seeking an update on a posting, or have further questions. #J-18808-Ljbffr