Social Media Coordinator

* Develop, produce, and publish engaging content across the university’s primary social media platforms, including Facebook, Instagram, X, LinkedIn, and emerging platforms.* Manage and maintain the university’s social media publishing calendar in coordination with the Marketing and Communications team.* Write and edit compelling copy for posts, campaigns, and social media storytelling initiatives.* Capture and edit photo and video content to enhance visual storytelling and highlight campus experiences, events, and initiatives.* Collaborate with photographers, videographers, graphic designers, and writers to create assets that reinforce the university’s visual brand and marketing campaigns.* Maintain working knowledge of current social media technologies, platform updates, and emerging digital storytelling trends.* Support other digital storytelling efforts including blogs, podcasts, and web content as needed.* Ensure all content aligns with university branding, voice, and strategic messaging.* Monitor university social media channels daily for comments, direct messages, mentions, tags, and trending conversations.* Engage with followers and respond to questions, comments, and feedback in a timely and professional manner.* Foster meaningful interactions that build community and strengthen the university’s online presence.* Identify opportunities to amplify accurate information and positive campus stories through engagement and sharing.* Supervise and mentor student workers who assist with social media initiatives.* Develop and manage a student influencer program that collaborates with current students to create authentic social media content.* Provide live or near-real-time coverage of university events, programs, and milestones when appropriate.* Develop and implement social media strategies aligned with the university’s marketing and communications goals.* Monitor and analyze social media performance using analytics tools and platform insights.* Track audience growth, engagement metrics, sentiment, and trending topics related to the university.* Produce regular reports evaluating performance and recommending content improvements and campaign strategies.* Conduct research on benchmark trends, audience preferences, and emerging platforms to guide social media strategy.* Manage and optimize paid social media advertising campaigns supporting recruitment, events, and university initiatives.* Serve as a campus resource for social media best practices, providing guidance and training to departments managing their own accounts.* Monitor social media channels for emerging issues, reputational risks, or crisis situations affecting the university.* Assist in implementing social media strategies related to crisis communications in coordination with Marketing and Communications leadership.* Maintain quality control and brand consistency across the university’s primary social media accounts.* Collaborate with communications staff and campus leadership to ensure messaging alignment during sensitive or high-visibility situations.* Exercise discretion when handling confidential information and sensitive communications.* Adapt quickly to changing priorities and emerging digital conversations affecting the university’s reputation.* Bachelor’s degree in a related field from an accredited four-year college or university.* Three (3) years of professional experience managing social media accounts, preferably for an organization or brand.* Additional education and/or experience may be considered as a substitute for the minimum qualifications: + High school diploma/GED with seven (7) years of professional experience managing social media accounts, preferably for an organization or brand + Associate’s degree in a related field with five (5) years of professional experience managing social media accounts, preferably for an organization or brand + Master’s degree in a related field with one (1) year of professional experience managing social media accounts, preferably for an organization or brand* Demonstrated experience creating engaging digital content and managing multiple social media platforms.* Experience interpreting social media analytics and adjusting strategies based on performance data.* Strong writing, editing, and storytelling skills tailored to social media audiences.* Solid understanding of social media platforms, analytics tools, and digital marketing trends.* Experience with social media management tools and platform-specific publishing systems (e.g., Meta Business Suite, LinkedIn Campaign Manager).* Proficiency in multimedia content creation, including photo and video editing tools such as Adobe Creative Suite, Premiere Pro, Final Cut, or similar platforms.* Ability to manage multiple projects simultaneously and adapt to shifting priorities in a fast-paced environment.* Strong organizational skills and attention to detail.* Ability to analyze data and translate insights into actionable recommendations.* Ability to work collaboratively with internal stakeholders across campus.* Ability to supervise, mentor, and coordinate student workers or interns.* Strong interpersonal and communication skills with the ability to engage with different audiences.* Ability to maintain professionalism and discretion when handling sensitive information.* Ability to work evenings, weekends, or extended hours when required for events or urgent communications.* Experience working in higher education.* Proficiency managing interns or other content creators.* Proficiency using Basecamp.* Proficiency using Sprout Social.* Expert-level graphic design and video editing skills.* Teacher Retirement System of Texas (TRS) or Optional Retirement Plan (ORP)* Voluntary Tax Deferred Account/Deferred Compensation PlanThe Texas A&M University System is one of the largest systems of higher education in the nation, with a statewide network of twelve universities, eight state agencies, a comprehensive health science center, Texas A&M-Fort Worth and Texas A&M-RELLIS.The A&M System is committed to providing an educational and work environment that is conducive to the personal and professional development of each employee.Each member institution provides equal opportunity and access to all students, employees and prospective employees. #J-18808-Ljbffr