Social Media Specialist / Social Media Ninja (IT) Poland + Remote 12 000 – 17 50

At VirtusLab Group , we design and build future‑ready software that empowers global brands to reach peak performance. We are deeply rooted in the tech community and are looking for a proactive Social Media Specialist – a true Social Media Ninja – who lives and breathes digital platforms and feels right at home in the tech world. About the role We are looking for a Social Media Specialist who actively participates in tech communities (LinkedIn, X, Reddit, Discord, etc.) and is both a strategist and hands‑on executor. You will speak to technical audiences authentically, use AI and innovative tools to create, distribute, and amplify content, and build real engagement within the community. What you will do Own and execute social media strategy across key platforms (LinkedIn, X, Reddit, Discord + niche IT communities) Build and grow presence within relevant ecosystems and actively engage with tech communities Create, adapt, and distribute content tailored to different audiences (developers, tech leaders, decision‑makers) Plan and manage content calendars, experimenting with new formats and unconventional approaches Stay on‑top of trends in IT communities and react in real‑time Analyze performance (engagement, reach, conversions) and continuously optimize activities Collaborate closely with marketing, tech, and sales teams to align with business goals Translate business objectives into meaningful, engaging social communication Develop and execute personal brand strategies for key experts (including content, ghostwriting, and growth on X) Process & system ownership Coordinate content approvals with technical experts and stakeholders Build reusable templates and formats (with designers, but independently when needed) Ensure brand consistency across all channels Implement and manage automation tools (scheduling, workflows, content pipelines) Improve speed, efficiency, and scalability of social media operations Monitor key topics, hashtags, and competitors, with clear response playbooks Create prompt templates and reusable AI workflows for recurring content Define internal guidelines for AI usage (where it helps, where it’s off‑limits, how to stay transparent) Performance & growth Monitor trends in IT communities and react in real‑time Analyze performance (engagement, reach, conversions) and optimize Experiment with formats, tools, and unconventional approaches Use AI‑powered tools for advanced social listening and trend detection beyond traditional dashboards Collaborate with marketing, tech, and sales teams Translate business goals into engaging social content Turn internal insights into compelling, shareable posts Support technical experts in building authentic presence and engagement on X What we expect in general Proven experience in social media (strategy + execution) Experience in the IT/tech industry (must‑have) Strong understanding of standard and niche platforms (Reddit, Discord, communities) Strong sense of audience segmentation and communication tone Ability to balance brand voice with community authenticity Experience building or improving content workflows and processes Understanding of visual communication and template‑based content creation Ability to ensure brand consistency without relying fully on a designer Strong organizational skills and ability to manage multiple stakeholders Analytical mindset (metrics, KPIs, optimization) Active and authentic social media user Confidence in working with internal clients (e.g., developers, experts) Creativity and openness to experimentation Fluent English (written and spoken) Ability to evaluate AI‑generated content and avoid low‑quality “AI slop” Hands‑on experience with AI tools (LLMs, image generators) in content workflows Nice to have Experience with social media automation tools (e.g., HubSpot, Buffer, Sprout, Notion, Zapier, etc.) Experience in employer branding or developer marketing Experience building or managing online communities Experience building custom AI workflows for content (prompt libraries, API integrations, automated pipelines) Benefits Home office reimbursement Training package Virtusity / in‑house training Additional perks and benefits as negotiated #J-18808-Ljbffr