Digital Marketing Specialist

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process. Digital Marketing Specialist Full Time Main Office, Danbury, CT, US Key Responsibilities Maintain website for the Bank Research emerging trends regarding web content and user experience (UX). Work with Website Agency to ensure we are compliant with the Americans with Disabilities (ADA) and the Web Content Accessibility Guidelines (WCAG) as required. Utilize reporting resources such as Google Analytics 4 (GA4) to provide recommendations based on data. Work collaboratively with each business line to develop and maintain content in support of their goals. Communicate and coordinate structural changes with the Website Agency. Digital Presence Ownership Increase visibility for the Banks brand, culture, and products and services through the website, search engine optimization, social media presence and media buys. Utilize social media management platforms to schedule the delivery of relevant and timely content across multiple channels and devices. Work with Agency of Record (AOR) to create video, images, and other content to be used to post. Assist departments and business lines as needed with online banking, mobile apps, chat features and other digital products and services. Email Marketing Execute and maintain email marketing campaigns including building, scheduling, and deploying messages Track performance of email campaigns by preparing quarterly reporting on key performance indicators (KPIs) including open rate, click rate, conversion rate and opt-outs. Manage Opt-out lists. CRM / MCIF Administration Manage and maintain Banks Customer Relationship Management (CRM) / and Marketing Customer Information File (MCIF) system. Utilize reporting to analyze audience data and insights to effectively tailor marketing messages, campaigns and strategies. Relationship Management Build and maintain relationships with vendors, customers, and internal teams. Assist with daily work, coordinating events, taking pictures and videos, and launching campaigns. Provide backup for Marketing teammates as needed. Educational and experience requirements Associate's degree in business, marketing or in a relevant field or an equivalent amount of training Relevant experience in marketing, preferably in a related industry Strong writing and content creation skills Physical Demands and Work Environment The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. #J-18808-Ljbffr