Social Media Manager

Job Summary This position is responsible for developing and implementing a successful social media strategy that aligns with the NWTF’s brand direction. This position will leverage all NWTF social media channels to effectively communicate with our audience and grow membership, while working with other individuals and departments within the NWTF to develop content that highlights our mission.

Supervisory Responsibilities

Recruits, interviews, hires, and trains new staff

Manage, lead and develop department staff

Develops and executes creative social media strategies that align with the overall brand strategy

Oversees the daily workflow of the department

Monitors metrics for channels to evaluate effectiveness of social media strategy

Provides constructive and timely performance evaluations

Builds, maintains and evaluates effectiveness of influencer/storyteller plan

Handles discipline and termination of employees in accordance with company policy

Duties and Responsibilities

Take the lead on all social media projects and see them to completion

Develop a unique editorial calendar for social media that creates a plan for unique social content as well as web, magazine and video content calendar media.

Use social media to better communicate and engage our audiences and grow membership. Leverage social media channels to increase the reach and impact of:

Membership Campaigns

Fundraisers

Magazines

Television/Radio/Podcasts

Press releases

Promotional materials (brochures, fliers, etc.)

E-newsletter

Eblasts

Ensure that we adhere to contractual commitments and schedule partner posts across a variety of social channels

Monitor and engage with audiences on social platforms

Create, correct and format pictures and video for social media and web

Edit content for consistency and accuracy by recognizing discrepancies in language, layout, formatting or NWTF branding

Understand the NWTF’s mission and promote the NWTF to media, members and the public, as well as other employees

Follow emerging & developing trends in social media content as well as changes and developments in current and new social media platforms

Attend annual NWTF Convention, regional meetings and training opportunities, as necessary.

Performs other related duties as assigned

Manage Google AD grant to maximize monthly spend

Requirements Required Skills/Abilities

Must be able to take projects from concept to completion with minimal guidance

Excellent interpersonal, oral and written communication skills a must

Proficiency with Facebook, Twitter, TikTok, LinkedIn, Instagram, YouTube and other social media channels from a business perspective with an emphasis on ad creation and evaluation

Basic knowledge of Adobe CS (HTML and photo editing) for use in developing web content

Basic video editing skills for social media content

Knowledge of AP style

Proficiency in Microsoft Office software, including Word, PowerPoint and Excel

Proficiency with Google analytics and Google Ad Grant Management

Attention to detail and fact checking

Excellent time-management skills as social media monitoring requires time commitments outside of normal business hours to accommodate peak social media traffic on nights and weekends

Ability to coordinate and prioritize multiple tasks in a fast-paced environment

Detail-oriented, creative, deadline-driven team player who can adapt and learn quickly, particularly in regard to new software and technology

Must be able to legally handle firearms

Education and Experience

Bachelor’s degree communications and/or marketing

At least 4 years related experience required.

Hunter safety certification, or pursue the certification upon hiring

Physical Requirements

Prolonged periods of sitting at a desk and working on a computer.

Must be able to lift up to 15 pounds at times.

Remote or Telecomm Status

Position can work remotely.

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