Paid Search Manager - Agency
Lamark Media, Boca Raton, FL, United States
PAID SEARCH MANAGER
We are seeking a hands‑on Paid Search Manager to actively manage and improve client performance and outcomes. This role blends platform execution, strategic thinking, and team leadership. You will be responsible not only for what gets done, but how and why.
This is an ideal role for someone who enjoys agency work, thrives in a collaborative environment, and is confident in their decision making.
How You’ll Spend Your Time
Hands‑on execution building and optimizing paid search campaigns
Strategy, analysis, and performance reporting
Leadership, collaboration, and internal initiatives
KEY RESPONSIBILITIES
Help lead day‑to‑day workflow and priorities for a team of paid search specialists
Actively manage and optimize paid search campaigns across accounts
Review campaign builds, optimizations, and reporting for quality, accuracy, and strategic alignment
Translate high‑level strategy into clear, actionable execution plans
Drive testing initiatives and ensure insights are documented and applied
Serve as a trusted advisor to internal partners and client‑facing teams
Collaborate with Associate Directors on resourcing, role development, and process improvements
Contribute to internal tools, automation efforts, and evolving best practices
WHAT SUCCESS LOOKS LIKE
Consistently high‑quality, on‑time deliverables across accounts
Measurable performance improvements driven by testing and iteration
Clear execution plans aligned with Client Services goals
A team that feels supported, challenged, and confident in their work
Positive feedback from peers, cross‑functional partners, and leadership
REQUIRED EXPERIENCE & SKILLS
5+ years of professional experience in digital marketing with strong paid search expertise
Confidence working directly in‑platform and making optimization decisions
Strong analytical skills with comfort using performance data to guide action (CPC, CPA, ROAS, etc.)
Experience with analytics and reporting tools such as Google Analytics
Ability to collaborate effectively with creative, strategy, and analytics teams
Clear, concise written and verbal communication skills
Comfort presenting performance insights and recommendations to stakeholders
Ability to evaluate campaign performance using KPIs such as ROI, conversions, reach, and engagement
TRAITS THAT THRIVE AT LAMARK
Initiative‑takers who put thoughts into action
Confident practitioners who trust their judgment and can defend their recommendations
Analytically‑minded people who find answers, propose solutions, and move work forward
People comfortable operating with both structure and flexibility
Team members who value accountability and direct communication
This role may not be a fit for someone seeking highly prescriptive step‑by‑step SOPs or a narrow, repetitive scope. It is a strong fit for someone who enjoys ownership, variety, and momentum through action.
PERKS AND BENEFITS
Growth driven by impact and readiness
Direct access to agency leadership
Opportunities to shape how our Paid Search offering evolves
Competitive agency benefits package including medical, life, vision, dental, and disability coverage
401(k) with employer matching
Collaborative, transparent culture balancing freedom with responsibility
Predictable business‑hours work environment with occasional urgent needs
Company events and industry conferences
Lamark Media is an equal employment opportunity employer. Candidates are selected based on qualifications and defined requirements of the job, not on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin or any other protected status. Further, Lamark Media encourages United States' Veterans and persons with disabilities to apply for positions for which they are qualified.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
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This is an ideal role for someone who enjoys agency work, thrives in a collaborative environment, and is confident in their decision making.
How You’ll Spend Your Time
Hands‑on execution building and optimizing paid search campaigns
Strategy, analysis, and performance reporting
Leadership, collaboration, and internal initiatives
KEY RESPONSIBILITIES
Help lead day‑to‑day workflow and priorities for a team of paid search specialists
Actively manage and optimize paid search campaigns across accounts
Review campaign builds, optimizations, and reporting for quality, accuracy, and strategic alignment
Translate high‑level strategy into clear, actionable execution plans
Drive testing initiatives and ensure insights are documented and applied
Serve as a trusted advisor to internal partners and client‑facing teams
Collaborate with Associate Directors on resourcing, role development, and process improvements
Contribute to internal tools, automation efforts, and evolving best practices
WHAT SUCCESS LOOKS LIKE
Consistently high‑quality, on‑time deliverables across accounts
Measurable performance improvements driven by testing and iteration
Clear execution plans aligned with Client Services goals
A team that feels supported, challenged, and confident in their work
Positive feedback from peers, cross‑functional partners, and leadership
REQUIRED EXPERIENCE & SKILLS
5+ years of professional experience in digital marketing with strong paid search expertise
Confidence working directly in‑platform and making optimization decisions
Strong analytical skills with comfort using performance data to guide action (CPC, CPA, ROAS, etc.)
Experience with analytics and reporting tools such as Google Analytics
Ability to collaborate effectively with creative, strategy, and analytics teams
Clear, concise written and verbal communication skills
Comfort presenting performance insights and recommendations to stakeholders
Ability to evaluate campaign performance using KPIs such as ROI, conversions, reach, and engagement
TRAITS THAT THRIVE AT LAMARK
Initiative‑takers who put thoughts into action
Confident practitioners who trust their judgment and can defend their recommendations
Analytically‑minded people who find answers, propose solutions, and move work forward
People comfortable operating with both structure and flexibility
Team members who value accountability and direct communication
This role may not be a fit for someone seeking highly prescriptive step‑by‑step SOPs or a narrow, repetitive scope. It is a strong fit for someone who enjoys ownership, variety, and momentum through action.
PERKS AND BENEFITS
Growth driven by impact and readiness
Direct access to agency leadership
Opportunities to shape how our Paid Search offering evolves
Competitive agency benefits package including medical, life, vision, dental, and disability coverage
401(k) with employer matching
Collaborative, transparent culture balancing freedom with responsibility
Predictable business‑hours work environment with occasional urgent needs
Company events and industry conferences
Lamark Media is an equal employment opportunity employer. Candidates are selected based on qualifications and defined requirements of the job, not on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin or any other protected status. Further, Lamark Media encourages United States' Veterans and persons with disabilities to apply for positions for which they are qualified.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
#J-18808-Ljbffr