Trade Marketing Associate
Total Beverage Solution, Charleston, SC, United States
Wine and Spirits Trade Marketing Associate
We are looking for an entrepreneurial, creative Trade Marketing Associate to join our team in Charleston, SC!
The Wine and Spirits Trade Marketing Associate is responsible for translating portfolio and brand strategy into effective, scalable trade programs that drive sell-in, sell-through, and velocity across on-premise and off-premise channels.
This role serves as the critical bridge between Marketing and Sales, ensuring brand initiatives are executed consistently and effectively in market, while enabling the sales team with the tools, programs, and activation support needed to win.
The Trade Marketing Associate does not own brand strategy or creative concepting, but instead owns program execution, distributor enablement, and activation performance. They are focused on developing initiatives that enhance visibility at the point of purchase.
Responsibilities
Oversee multiple promotions, including sponsorships, partnerships, point-of-sale (POS) production, agency coordination, and event venue management.
Work closely with Senior Brand Managers to align programs with brand objectives and translate brand strategy into tactical guidelines for both the on & off premise channels
Lead and support the creation of regional promotions that address market gaps and meet the unique needs of key customers
Work in tandem with Chain directors to ensure that placements
Manage and direct the couponing strategy using data to develop competitive program using various instant-redeemable and mail-in offers. Work with brand team to develop annual couponing calendar.
Work in tandem with Chain directors to ensure that authorized placements are filled across approved locations.
Track and manage spend and ROI of regional or customer trade marketing activities and communicate results and insights to leadership.
Works with the brand team to develop distributor facing toolkits that will include materials for the distributor’s sales teams with program overviews, activation guides, placement standards and execution timelines for top priority brands.
Monitor, report, and manage the effectiveness of the program items.
Acts as the liaison with the sales representative to manage in-market needs, including trade events and sponsorships.
Contribute to the development of creative marketing ideas and strategic initiatives, including researching and presenting concepts related to packaging doctrine, emerging technologies, merchandising solutions and other brand-building initiatives in collaboration with the broader marketing team.
Requirements
Education:
Bachelor’s degree or any equivalent combination of education and experience required.
Experience
0-5+ years’ experience in marketing, sales, promotion development, or within the consumer-packaged goods (CPG) industry.
Experience working within the beverage alcohol & three-tier system is a plus, but not required
Experience with Canva, DAM systems, Power BI/Tableau, Nielsen/IRI data is a plus but not required
Skilled in proactively communicating relevant project information and status updates to team and management
Capable of independently and proactively executing multiple projects simultaneously within tight deadlines
Accountable for setting own work direction toward specific objectives
Ability to presents and explain ideas to creative manager and marketing department in a confident manner
Ability to take initiative and collaborate
Proficiency in MS Office Word, Excel, Outlook and PowerPoint
Ability to work in a team environment
Candidate must be based in Charleston, SC area
This role is full time in office.
Creative outside-the-box thinker with the ability to bring brands and campaigns to life creatively
Personal Characteristics *Positive and optimistic approach to life and work.
*Commitment to grow and invest in your career; passionate about learning; hard working
*Strong analytical ability
*High self-awareness
*Team player
*High integrity
*Entrepreneurial mindset, with bent to questioning the status quo
Working Conditions/Travel Requirements
Must be able to report to work timely and as required by operational/business need
Must be able to work a full-time schedule and work outside of normal business hours when necessary
Some travel, both domestic and international travel, (including air travel), to worksites, meeting sites, and other locations may be necessary
TBS offers a competitive salary and comprehensive benefits including but not limited to:
401K Employer Matching
Tuition Reimbursement Program + Other Professional Development Opportunities
Monthly Wellness Reimbursement or ClassPass Subscription
5 Year Anniversary with TBS - receive the opportunity to take a sabbatical or trip to a supplier destination
About Us Total Beverage Solution (TBS) is a fast-growing supplier with a selective portfolio of iconic international beer, wine, and spirits brands. We are passionate about two things: (1) Building iconic, differentiated brands, and (2) fostering a rewarding, fun, high-achievement culture for our team and our business partners.
We have been named a South Carolina Best Place to Work for seven consecutive years.
If you are looking to build your career while building brands – and work with a team of humble, hungry, smart, and fun colleagues – then TBS could be a great place for you!
Other We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.
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We are looking for an entrepreneurial, creative Trade Marketing Associate to join our team in Charleston, SC!
The Wine and Spirits Trade Marketing Associate is responsible for translating portfolio and brand strategy into effective, scalable trade programs that drive sell-in, sell-through, and velocity across on-premise and off-premise channels.
This role serves as the critical bridge between Marketing and Sales, ensuring brand initiatives are executed consistently and effectively in market, while enabling the sales team with the tools, programs, and activation support needed to win.
The Trade Marketing Associate does not own brand strategy or creative concepting, but instead owns program execution, distributor enablement, and activation performance. They are focused on developing initiatives that enhance visibility at the point of purchase.
Responsibilities
Oversee multiple promotions, including sponsorships, partnerships, point-of-sale (POS) production, agency coordination, and event venue management.
Work closely with Senior Brand Managers to align programs with brand objectives and translate brand strategy into tactical guidelines for both the on & off premise channels
Lead and support the creation of regional promotions that address market gaps and meet the unique needs of key customers
Work in tandem with Chain directors to ensure that placements
Manage and direct the couponing strategy using data to develop competitive program using various instant-redeemable and mail-in offers. Work with brand team to develop annual couponing calendar.
Work in tandem with Chain directors to ensure that authorized placements are filled across approved locations.
Track and manage spend and ROI of regional or customer trade marketing activities and communicate results and insights to leadership.
Works with the brand team to develop distributor facing toolkits that will include materials for the distributor’s sales teams with program overviews, activation guides, placement standards and execution timelines for top priority brands.
Monitor, report, and manage the effectiveness of the program items.
Acts as the liaison with the sales representative to manage in-market needs, including trade events and sponsorships.
Contribute to the development of creative marketing ideas and strategic initiatives, including researching and presenting concepts related to packaging doctrine, emerging technologies, merchandising solutions and other brand-building initiatives in collaboration with the broader marketing team.
Requirements
Education:
Bachelor’s degree or any equivalent combination of education and experience required.
Experience
0-5+ years’ experience in marketing, sales, promotion development, or within the consumer-packaged goods (CPG) industry.
Experience working within the beverage alcohol & three-tier system is a plus, but not required
Experience with Canva, DAM systems, Power BI/Tableau, Nielsen/IRI data is a plus but not required
Skilled in proactively communicating relevant project information and status updates to team and management
Capable of independently and proactively executing multiple projects simultaneously within tight deadlines
Accountable for setting own work direction toward specific objectives
Ability to presents and explain ideas to creative manager and marketing department in a confident manner
Ability to take initiative and collaborate
Proficiency in MS Office Word, Excel, Outlook and PowerPoint
Ability to work in a team environment
Candidate must be based in Charleston, SC area
This role is full time in office.
Creative outside-the-box thinker with the ability to bring brands and campaigns to life creatively
Personal Characteristics *Positive and optimistic approach to life and work.
*Commitment to grow and invest in your career; passionate about learning; hard working
*Strong analytical ability
*High self-awareness
*Team player
*High integrity
*Entrepreneurial mindset, with bent to questioning the status quo
Working Conditions/Travel Requirements
Must be able to report to work timely and as required by operational/business need
Must be able to work a full-time schedule and work outside of normal business hours when necessary
Some travel, both domestic and international travel, (including air travel), to worksites, meeting sites, and other locations may be necessary
TBS offers a competitive salary and comprehensive benefits including but not limited to:
401K Employer Matching
Tuition Reimbursement Program + Other Professional Development Opportunities
Monthly Wellness Reimbursement or ClassPass Subscription
5 Year Anniversary with TBS - receive the opportunity to take a sabbatical or trip to a supplier destination
About Us Total Beverage Solution (TBS) is a fast-growing supplier with a selective portfolio of iconic international beer, wine, and spirits brands. We are passionate about two things: (1) Building iconic, differentiated brands, and (2) fostering a rewarding, fun, high-achievement culture for our team and our business partners.
We have been named a South Carolina Best Place to Work for seven consecutive years.
If you are looking to build your career while building brands – and work with a team of humble, hungry, smart, and fun colleagues – then TBS could be a great place for you!
Other We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.
#J-18808-Ljbffr