Sr Manager of Marketing
USANA Health Sciences, Salt Lake City, UT, United States
USANA Senior Manager of Marketing
We are seeking a strategic, results‑driven marketing leader to join our U.S. team as Senior Manager of Marketing. In this role, you will provide senior‑level leadership and oversight of all U.S. marketing initiatives designed to drive revenue growth, enrollment expansion, brand positioning, and meaningful engagement with the field and customers. You will own the U.S. marketing strategy, annual marketing calendar, and campaign execution roadmap in alignment with company objectives, regional direction, and sales priorities. Serving as the primary marketing strategist for the U.S. market, you will translate company and regional objectives into actionable, data‑informed marketing plans that support customer acquisition, retention, and increased Brand Partner productivity. You will ensure all campaigns, product launches, promotions, recognition programs, and events are cohesive, impactful, and optimized for growth. This role provides direct leadership to the manager of marketing operations and the communication specialist and requires strong partnership with sales leadership, regional marketing, and cross‑functional teams. You will serve as a strategic advisor, ensuring alignment between marketing planning and field execution while maintaining brand consistency and operational excellence across all U.S. marketing initiatives.
Responsibilities
Provide forward‑looking marketing insights and recommendations based on performance data, market trends, and competitive analysis
Oversee pre- and post‑campaign performance analysis to measure impact, optimize future initiatives, and improve return on investment
Ensure consistent, compelling messaging and positioning across all communication channels
Lead customer marketing strategy and execution, including advertising initiatives, informational and educational assets, and creative campaigns designed to drive customer purchases, increase brand engagement, and strengthen long‑term customer loyalty
Guide development of marketing tools, assets, and resources that empower Brand Partners to effectively promote products and the business opportunity
Oversee and guide public relations initiatives, including media outreach, press opportunities, brand storytelling, and reputation management to strengthen market presence and brand credibility
Make decisions and solve problems by evaluating business objectives, performance data, and market insights to determine strategic direction
Organize, plan, and prioritize work by managing timelines, cross‑functional dependencies, and multiple concurrent initiatives
What You Will Need
Bachelor’s degree in business, marketing, communications, or a related field
5+ years of progressive marketing leadership experience, including strategy development, team management, and experience within direct‑selling or network marketing environments
Proven experience developing annual marketing plans and leading integrated campaign strategies
Experience collaborating with regional or global marketing teams to localize initiatives for specific markets
Strong ability to work closely with sales teams to align marketing strategy to revenue growth objectives
Advanced analytical skills with the ability to translate performance data into strategic direction and actionable plans
Proficiency in Canva and Adobe Creative Suite, with the ability to guide creative development, review assets, and ensure brand consistency
Strong knowledge of Microsoft Office, particularly PowerPoint and Excel
Benefits
Health, Dental, Vision, Life and Disability Insurance
On‑site medical and mental health clinic for you and your dependents
Flexible paid time off, including sick time, vacation, holidays, family hours, and floating holidays
Paid parental leave for both primary and secondary caregivers
401k match and profit‑sharing bonus
Chiropractor visits, massages, fitness classes, and full‑service gym
Free and discounted USANA products
Tuition reimbursement, mentorship opportunities, and learning and development licenses
Security notice: USANA Health Sciences will never ask for sensitive personal information during the initial application process or via unsecure channels like email. If you receive such a request, please do not respond and report it to us directly.
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Responsibilities
Provide forward‑looking marketing insights and recommendations based on performance data, market trends, and competitive analysis
Oversee pre- and post‑campaign performance analysis to measure impact, optimize future initiatives, and improve return on investment
Ensure consistent, compelling messaging and positioning across all communication channels
Lead customer marketing strategy and execution, including advertising initiatives, informational and educational assets, and creative campaigns designed to drive customer purchases, increase brand engagement, and strengthen long‑term customer loyalty
Guide development of marketing tools, assets, and resources that empower Brand Partners to effectively promote products and the business opportunity
Oversee and guide public relations initiatives, including media outreach, press opportunities, brand storytelling, and reputation management to strengthen market presence and brand credibility
Make decisions and solve problems by evaluating business objectives, performance data, and market insights to determine strategic direction
Organize, plan, and prioritize work by managing timelines, cross‑functional dependencies, and multiple concurrent initiatives
What You Will Need
Bachelor’s degree in business, marketing, communications, or a related field
5+ years of progressive marketing leadership experience, including strategy development, team management, and experience within direct‑selling or network marketing environments
Proven experience developing annual marketing plans and leading integrated campaign strategies
Experience collaborating with regional or global marketing teams to localize initiatives for specific markets
Strong ability to work closely with sales teams to align marketing strategy to revenue growth objectives
Advanced analytical skills with the ability to translate performance data into strategic direction and actionable plans
Proficiency in Canva and Adobe Creative Suite, with the ability to guide creative development, review assets, and ensure brand consistency
Strong knowledge of Microsoft Office, particularly PowerPoint and Excel
Benefits
Health, Dental, Vision, Life and Disability Insurance
On‑site medical and mental health clinic for you and your dependents
Flexible paid time off, including sick time, vacation, holidays, family hours, and floating holidays
Paid parental leave for both primary and secondary caregivers
401k match and profit‑sharing bonus
Chiropractor visits, massages, fitness classes, and full‑service gym
Free and discounted USANA products
Tuition reimbursement, mentorship opportunities, and learning and development licenses
Security notice: USANA Health Sciences will never ask for sensitive personal information during the initial application process or via unsecure channels like email. If you receive such a request, please do not respond and report it to us directly.
#J-18808-Ljbffr