Senior Digital Media Performance Specialist

A successful Ad Agency in South Florida are looking for a REMOTE Part Time-10 hrs/week and cap at 40/hrs a month Contract Senior Digital Media Performance Specialist. The individual must reside anywhere on the East Coast. The position is REMOTE! The individual must live anywhere on the EAST Coast. This is not a set schedule at the beginning. The first few weeks to months will be us seeing how this hire is really able to support with projects as they come along. It’s imperative they be agile and have a proactive approach. Their success will be based on them being proactive, which will result in more work and more hours.

The senior-level digital media strategist who knows how to turn performance data into smarter media decisions. This role supports both client accounts and internal teams by analyzing results, optimizing campaigns, testing new ideas, and helping us stay ahead of platform and industry changes. You’ll work hands-on across search, paid social, programmatic, and analytics—partnering closely with internal media leads, account managers, vendors, and clients where applicable. This is not just a reporting or executional role; it’s for someone who can connect the dots, explain why performance looks the way it does, and clearly recommend what to do next.

Must haves:

background with direct to consumer marketing and ideally with retail/brick and mortar businesses. 90% of our business is retail/in-store sales not ecomm.

Must be able to communicate how they have experienced a situation where a campaign wasn’t performing and he reviewed the data to provide optimizations.

Understanding of the digital KPIs and importance of channel attribution for performance

Experience & Qualifications

5+ years of experience in digital media strategy, performance marketing, or media analytics working for an Advertising Agency.

Strong working knowledge of Meta, Google Ads (Search & Display), programmatic, and GA4.

Proven experience with lead generation campaigns and SEM optimization.

Knowledge of brick & mortar or hyperlocal retail advertising is a plus.

Solid understanding of attribution models and performance measurement.

Experience with programmatic platforms and emerging media channels is a plus.

Comfortable working independently while collaborating closely with a broader team.

Clear communicator with strong written and verbal skills

Own monthly performance reporting for key accounts, turning campaign data into clear insights and recommendations.

Analyze campaign performance across Meta, display, programmatic, SEM, and lead generation efforts.

Help define, refine, and maintain attribution approaches on an ongoing basis.

Connect website analytics (GA4) with platform data to show how media is driving real business outcomes.

Deliver creative performance analysis, identifying what messaging and formats are working—and why.

Optimization & Testing

Provide weekly optimization recommendations across Meta, display, and paid search.

Lead discussions around testing strategy, including:

Creative concepts and formats

Campaign structure and setup

Audiences, segmentation, and targeting approaches

Participate in regular touchpoints with internal team members to review performance, plan next phase test strategies, and next steps.

Monitor pacing, performance trends, and efficiency to ensure campaigns stay on track.

Lead Generation Support

Conduct SEM keyword analysis and optimization recommendations for lead generation clients.

Identify which keywords, audiences, and tactics are driving the highest-quality leads.

Support full-funnel lead generation strategies, from awareness through conversion.

Help evaluate lead quality, not just volume.

Support platform research and development, including:

Advanced Meta capabilities (e.g., Andromeda)

TikTok media buying and emerging paid social opportunities

Programmatic platforms and tools beyond Google and Meta

Oversee or support third-party platform integrations (e.g. attribution tools).

Research and recommend optimization, automation, and AI-driven tools that help improve efficiency and scale.

Strategy, Audits & Growth Support

Support new business pitches with performance insights, channel recommendations, and media mix strategies.

Conduct SEM and SEO audits to identify gaps, opportunities, and quick wins.

Help shape media mix strategies that balance efficiency, scale, and testing.

Partner with internal teams to bring a test-and-learn mindset to media planning.

Turning complex data into clear, actionable insights.

Explaining performance trends in a way that makes sense to both clients and internal teams.

Balancing hands-on execution with higher-level strategic thinking.

Managing multiple priorities without losing attention to detail.

Staying curious and adaptable as platforms, algorithms, and best practices change.

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