Marketing Manager, CAD/CAM

Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona’s global headquarters is located in Charlotte, North Carolina. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY. Bringing out the best in people As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we’re looking for the best to join us. Working at Dentsply Sirona you are able to: Develop faster - with our commitment to the best professional development. Perform better - as part of a high-performance, empowering culture. Shape an industry - with a market leader that continues to drive innovation. Make a difference -by helping improve oral health worldwide. Role Purpose Marketing Manager (Downstream) – CAD/CAM leads downstream marketing for the CAD/CAM family of products within the CTS portfolio across North America. This role translates strategy into high-quality execution across launches, campaigns, pricing, promotions, and field activation, driving demand, conversion, and adoption for CAD/CAM workflows. Reporting to the Senior Marketing Manager – CTS Portfolio , this role is the main execution partner to Sales, Commercial Operations, channel stakeholders, and cross‑functional CTS teams—ensuring initiatives are prioritized, aligned, and delivered with excellence. This role requires you to live in Charlotte, NC or the surrounding area. If you are not currently located there, you must be willing to relocate. Scope & Accountability Own downstream marketing execution for CAD/CAM products in North America. Lead execution of commercial programs: campaigns, launches, pricing, promotions, and sales enablement. Deliver assets and programs to support field execution across all routes to market. Manage downstream operating rhythm: planning, launch readiness, promotion calendars, and field feedback. Key Responsibilities Downstream Campaign & Demand Execution: Plan and execute integrated campaigns to drive pipeline, close rates, and workflow adoption. Localize enterprise initiatives into North America‑ready programs. Coordinate execution across channels. Launch & Lifecycle Activation: Execute go‑to‑market activation for launches and lifecycle initiatives (new products, upgrades, bundles, end‑of‑life). Own launch readiness and asset delivery. Maintain clear launch status for field teams. Pricing, Promotions & Commercial Programs: Implement pricing/promo calendar in partnership with key stakeholders. Translate promo strategies into field‑ready offers and track performance for optimization. Sales Enablement & Field Activation: Develop field‑ready enablement tools: sales plays, pitch decks, talk tracks, objection handling, and workflow messaging. Partner with Sales and training teams to ensure field readiness. Voice of Customer & Field Feedback Loop: Establish structured feedback mechanisms and convert input into actionable program improvements. Share market needs and adoption barriers with upstream stakeholders. Performance Tracking & Business Cadence: Monitor downstream initiatives using KPIs. Provide executive updates and use insights to refine priorities. Key Interfaces (Cross‑Functional) Reports to: Senior Marketing Manager – CTS Portfolio Internal partners: CTS Sales leaders, field teams, Commercial Operations, Pricing/Finance, Customer Education/Training, NA Marketing stakeholders Education Requirements Bachelor's degree required Qualifications & Experience 5–8 years in downstream/commercial marketing, field marketing, or product activation in B2B (healthcare/medical device preferred). Proven ability to execute multi‑channel programs and launches with operational rigor and cross‑functional coordination. Strong commercial acumen, translating strategy into programs that drive pipeline and conversion. DentsplySirona is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability or protected Veteran status. #J-18808-Ljbffr