Marketing Assistant (Part-time)
Tailwind Group, Mankato, MN, United States
About the Company
Tailwind Group is a top twenty owner and manager of off‑campus student housing and brings a wealth of knowledge to the industry. We are committed to creating and sustaining a workplace culture that is second to none, and we strive to fight for the highest possible good of the people that matter most, including our team members. Attracting and retaining the most talented and passionate individuals in our industry is an ongoing objective at Tailwind Group.
Job Type Part‑time
Position Overview The Marketing Assistant is primarily responsible for enhancing our online presence and promoting our property through engaging photo and video content on all social media platforms. They also play a key role in outreach marketing efforts to attract new residents and promote the property within the local community. A successful Marketing Assistant provides engaging social media content, assists with the creation and execution of the monthly marketing calendar, contributes to the organization and promotion of resident events, and understands their role is critical to the property’s overall reputation and success.
Property College Town Mankato is a unique cottage‑style community consisting of 110 units and 481 beds, specifically built and designed for Minnesota State University, Mankato students.
Work Schedule This part‑time position requires a variable schedule of 15–20 hours per week, on average. Rotating nights and weekends are required and may vary based on property needs.
Compensation Base pay of $13.00 per hour plus bonus potential. Final offers will be based on education, skills, experience, and location.
Application Process Please submit a portfolio and/or examples of your creative and social media experience to marketing@thetailwindgroup.com. Applications without work examples will not be considered.
Responsibilities & Duties
Produce high‑quality photo and video content for social media marketing and promotional materials.
Manage and maintain property social media profiles, including regular posting, responding to comments, and fostering community engagement.
Assist in planning and executing outreach marketing campaigns to attract new residents and promote the property within the local community.
Collaborate with the Leasing Manager to provide marketing support for leasing and resident retention efforts.
Develop and maintain a content calendar to ensure a consistent posting schedule across all social media platforms.
Participate and assist with the execution of outreach marketing efforts on campus and in the community, customer appreciation events, and other special events.
Foster a sense of community among residents by showcasing their experiences through digital marketing content.
Take ownership of the property’s image and ensure all marketing materials accurately represent its unique features and amenities.
Stay updated on industry trends, competitor activity, and social media best practices to continuously improve marketing strategies.
Explore opportunities for partnerships and collaborations with local businesses and organizations to expand the property’s reach.
Participate in a monthly marketing meeting with the Digital Marketing Specialist.
Assist with new leasing efforts and other office operations as directed by management.
Requirements
High school diploma or equivalent.
Working towards a degree in Marketing, Communications, or related field is preferred.
Knowledge, Skills & Abilities
Proficiency in using social media platforms such as Instagram, Facebook, and TikTok.
Experience with editing apps such as CapCut, Canva, and Adobe Lightroom is strongly preferred.
Strong photography and videography and editing skills.
Must be available to work a minimum of 12 hours a week during weekdays, with occasional nights and weekends.
To learn more about our core values, mission, and vision, check out http://thetailwindgroup.com/.
This position is not eligible for visa sponsorship at this time. Tailwind Group is an Equal Opportunity Employer.
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Job Type Part‑time
Position Overview The Marketing Assistant is primarily responsible for enhancing our online presence and promoting our property through engaging photo and video content on all social media platforms. They also play a key role in outreach marketing efforts to attract new residents and promote the property within the local community. A successful Marketing Assistant provides engaging social media content, assists with the creation and execution of the monthly marketing calendar, contributes to the organization and promotion of resident events, and understands their role is critical to the property’s overall reputation and success.
Property College Town Mankato is a unique cottage‑style community consisting of 110 units and 481 beds, specifically built and designed for Minnesota State University, Mankato students.
Work Schedule This part‑time position requires a variable schedule of 15–20 hours per week, on average. Rotating nights and weekends are required and may vary based on property needs.
Compensation Base pay of $13.00 per hour plus bonus potential. Final offers will be based on education, skills, experience, and location.
Application Process Please submit a portfolio and/or examples of your creative and social media experience to marketing@thetailwindgroup.com. Applications without work examples will not be considered.
Responsibilities & Duties
Produce high‑quality photo and video content for social media marketing and promotional materials.
Manage and maintain property social media profiles, including regular posting, responding to comments, and fostering community engagement.
Assist in planning and executing outreach marketing campaigns to attract new residents and promote the property within the local community.
Collaborate with the Leasing Manager to provide marketing support for leasing and resident retention efforts.
Develop and maintain a content calendar to ensure a consistent posting schedule across all social media platforms.
Participate and assist with the execution of outreach marketing efforts on campus and in the community, customer appreciation events, and other special events.
Foster a sense of community among residents by showcasing their experiences through digital marketing content.
Take ownership of the property’s image and ensure all marketing materials accurately represent its unique features and amenities.
Stay updated on industry trends, competitor activity, and social media best practices to continuously improve marketing strategies.
Explore opportunities for partnerships and collaborations with local businesses and organizations to expand the property’s reach.
Participate in a monthly marketing meeting with the Digital Marketing Specialist.
Assist with new leasing efforts and other office operations as directed by management.
Requirements
High school diploma or equivalent.
Working towards a degree in Marketing, Communications, or related field is preferred.
Knowledge, Skills & Abilities
Proficiency in using social media platforms such as Instagram, Facebook, and TikTok.
Experience with editing apps such as CapCut, Canva, and Adobe Lightroom is strongly preferred.
Strong photography and videography and editing skills.
Must be available to work a minimum of 12 hours a week during weekdays, with occasional nights and weekends.
To learn more about our core values, mission, and vision, check out http://thetailwindgroup.com/.
This position is not eligible for visa sponsorship at this time. Tailwind Group is an Equal Opportunity Employer.
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