Media Marketing Manager, Prime Video
Amazon, Culver City, CA, United States
Job ID: 10385235 | Amazon Commercial Services Pty Ltd
Prime Video is seeking a Media Marketing Manager to own end-to-end media planning and execution and drive media strategy discussions for Australia and New Zealand (AUNZ). Shape how millions of customers discover blockbuster entertainment—from award-winning series featuring globally recognized talent to live sports events that captivate audiences—while collaborating with exceptional colleagues worldwide.
In the entertainment industry, no two days are the same. Imagine supporting campaigns for blockbuster movies and acclaimed TV series featuring Hollywood talent known across the world—from award-winning dramas to live sports events that captivate audiences. In this role, you'll have the opportunity to support campaigns across diverse content genres, innovate with emerging platforms, and test new approaches to discover what resonates with AUNZ audiences. We're seeking a strategic team player who excels at building strong stakeholder relationships and has a genuine passion for entertainment, combined with deep understanding of the AUNZ entertainment landscape.
The ideal candidate balances strategic thinking with analytical rigor—demonstrating proficiency in data-driven optimization for both real-time campaign adjustments and longer-term media planning and assessment. You will make data-informed recommendations, influence cross-functional teams, and manage multiple campaigns across different audience segments and content genres.
Key Job Responsibilities
Media Planning per campaign (including Title Launch, Live Sports and Brand/Multi-title Campaigns)
Support planning of title campaigns in Australia and New Zealand across multiple media platforms
Manage media briefing process and review agency recommendations to refine campaign plans
Leverage deep audience knowledge and media expertise to assess proposed media plans, ensuring strategies effectively reach relevant target audiences across appropriate channels and platforms
Evaluate emerging media channels and platforms, applying strategic judgment to determine optimal fit for specific campaigns and audience objectives
Build and maintain strong relationships with key media platform partners (including digital, social, and streaming platforms) to stay informed of latest ad placements, features, and innovative approaches in the evolving media landscape
Conduct real-time analysis of campaign results and drive optimization decisions
Execute end-of-campaign evaluations and translate learnings into actionable improvements for future campaigns
Make strategic recommendations based on data analysis to influence campaign direction and investment decisions
Manage campaign approval workflows and asset coordination across platforms with operational excellence
Oversee finance functions including budget coordination, purchase order reconciliation across multiple platforms and partners, invoice approvals, and quarterly forecast management
Manage ad accounts in compliance with Amazon policy guidelines across major social and digital platforms
Coordinate with internal finance teams to ensure media budgets align with planned activity and spending is accurately tracked
Partner with performance and growth teams to ensure title campaigns are comprehensively supported
Manage long-term partnership opportunities in consultation with Senior Brand Manager and campaign management team
Handle large volumes of work with fast turnaround times to ensure all campaigns are delivered flawlessly across media channels
Support development of media planning frameworks including media sufficiency thresholds and strategic models for platform and channel mix
Contribute to design of flexible media investment mechanisms that can scale appropriately per title launch
Build and nurture media partner relationships with key platforms to maximize campaign effectiveness
Support optimization of overall media strategy based on media mix modeling (MMM) analysis results and campaign learnings, connecting business insight with media planning
A Day in the Life Your days will be varied — you might start by writing a media brief for an upcoming title launch, then review a first-cut media plan with your agency, challenging platform recommendations based on your knowledge of AUNZ audiences. By midday, you could be analyzing live campaign performance and coordinating budget shifts toward higher-performing placements. Afternoons might include a strategy discussion on which platforms to test for a sports campaign, building a measurement framework for an upcoming launch, or conducting a post-campaign evaluation to shape future investments. Throughout it all, you will balance operational precision with strategic thinking across diverse content genres and audience segments.
About the Team This role is based in Sydney as part of the Prime Video APAC Marketing organization, with dedicated focus on Australia and New Zealand. You will work within a cross-functional Sydney-based team spanning PR, marketing, finance, growth, commercial, and marketplace functions. The team operates with a collaborative culture built on trust in each other's functional expertise — whether you are working alongside the Brand Manager, Creative team, or cross-functionally with Social Media, Communications, and Programming, you will find colleagues who respect your knowledge and perspective.
As part of the broader APAC Marketing organization with colleagues throughout the region, you will benefit from regional insights and best practices while maintaining focus on delivering results for AUNZ audiences.
Basic Qualifications
5+ years of professional non-internship marketing experience
Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
Experience in media and brand planning
Experience in consumer product sales/marketing or in e-commerce
Preferred Qualifications
Experience aggregating and analyzing internal and external campaign metrics to assess performance drivers and identify insights
Experience in the entertainment industry
Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines
Experience managing external partners to develop marketing programs
Experience working collaboratively with cross-functional teams including creative, social media, PR, and performance marketing
Strong understanding of Australia and New Zealand entertainment audiences and media consumption behaviors
Acknowledgement of country: In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement: Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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Prime Video is seeking a Media Marketing Manager to own end-to-end media planning and execution and drive media strategy discussions for Australia and New Zealand (AUNZ). Shape how millions of customers discover blockbuster entertainment—from award-winning series featuring globally recognized talent to live sports events that captivate audiences—while collaborating with exceptional colleagues worldwide.
In the entertainment industry, no two days are the same. Imagine supporting campaigns for blockbuster movies and acclaimed TV series featuring Hollywood talent known across the world—from award-winning dramas to live sports events that captivate audiences. In this role, you'll have the opportunity to support campaigns across diverse content genres, innovate with emerging platforms, and test new approaches to discover what resonates with AUNZ audiences. We're seeking a strategic team player who excels at building strong stakeholder relationships and has a genuine passion for entertainment, combined with deep understanding of the AUNZ entertainment landscape.
The ideal candidate balances strategic thinking with analytical rigor—demonstrating proficiency in data-driven optimization for both real-time campaign adjustments and longer-term media planning and assessment. You will make data-informed recommendations, influence cross-functional teams, and manage multiple campaigns across different audience segments and content genres.
Key Job Responsibilities
Media Planning per campaign (including Title Launch, Live Sports and Brand/Multi-title Campaigns)
Support planning of title campaigns in Australia and New Zealand across multiple media platforms
Manage media briefing process and review agency recommendations to refine campaign plans
Leverage deep audience knowledge and media expertise to assess proposed media plans, ensuring strategies effectively reach relevant target audiences across appropriate channels and platforms
Evaluate emerging media channels and platforms, applying strategic judgment to determine optimal fit for specific campaigns and audience objectives
Build and maintain strong relationships with key media platform partners (including digital, social, and streaming platforms) to stay informed of latest ad placements, features, and innovative approaches in the evolving media landscape
Conduct real-time analysis of campaign results and drive optimization decisions
Execute end-of-campaign evaluations and translate learnings into actionable improvements for future campaigns
Make strategic recommendations based on data analysis to influence campaign direction and investment decisions
Manage campaign approval workflows and asset coordination across platforms with operational excellence
Oversee finance functions including budget coordination, purchase order reconciliation across multiple platforms and partners, invoice approvals, and quarterly forecast management
Manage ad accounts in compliance with Amazon policy guidelines across major social and digital platforms
Coordinate with internal finance teams to ensure media budgets align with planned activity and spending is accurately tracked
Partner with performance and growth teams to ensure title campaigns are comprehensively supported
Manage long-term partnership opportunities in consultation with Senior Brand Manager and campaign management team
Handle large volumes of work with fast turnaround times to ensure all campaigns are delivered flawlessly across media channels
Support development of media planning frameworks including media sufficiency thresholds and strategic models for platform and channel mix
Contribute to design of flexible media investment mechanisms that can scale appropriately per title launch
Build and nurture media partner relationships with key platforms to maximize campaign effectiveness
Support optimization of overall media strategy based on media mix modeling (MMM) analysis results and campaign learnings, connecting business insight with media planning
A Day in the Life Your days will be varied — you might start by writing a media brief for an upcoming title launch, then review a first-cut media plan with your agency, challenging platform recommendations based on your knowledge of AUNZ audiences. By midday, you could be analyzing live campaign performance and coordinating budget shifts toward higher-performing placements. Afternoons might include a strategy discussion on which platforms to test for a sports campaign, building a measurement framework for an upcoming launch, or conducting a post-campaign evaluation to shape future investments. Throughout it all, you will balance operational precision with strategic thinking across diverse content genres and audience segments.
About the Team This role is based in Sydney as part of the Prime Video APAC Marketing organization, with dedicated focus on Australia and New Zealand. You will work within a cross-functional Sydney-based team spanning PR, marketing, finance, growth, commercial, and marketplace functions. The team operates with a collaborative culture built on trust in each other's functional expertise — whether you are working alongside the Brand Manager, Creative team, or cross-functionally with Social Media, Communications, and Programming, you will find colleagues who respect your knowledge and perspective.
As part of the broader APAC Marketing organization with colleagues throughout the region, you will benefit from regional insights and best practices while maintaining focus on delivering results for AUNZ audiences.
Basic Qualifications
5+ years of professional non-internship marketing experience
Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
Experience in media and brand planning
Experience in consumer product sales/marketing or in e-commerce
Preferred Qualifications
Experience aggregating and analyzing internal and external campaign metrics to assess performance drivers and identify insights
Experience in the entertainment industry
Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines
Experience managing external partners to develop marketing programs
Experience working collaboratively with cross-functional teams including creative, social media, PR, and performance marketing
Strong understanding of Australia and New Zealand entertainment audiences and media consumption behaviors
Acknowledgement of country: In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement: Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
#J-18808-Ljbffr