Media Planner
Cadent Technology, Inc., New York, NY, United States
Overview
Cadent ignites seamless connections between brands, publishers & consumers. Our predictive AI orchestrates outcomes on any platform customers are on, across any media they consume & at any stage of the journey. To learn more, please visit Cadent.com.
The Linear Media Planner is responsible for developing, executing, and managing strategic cable and broadcast media plans while serving as a primary day‑to‑day client contact. This role blends analytical media planning with strong account management, ensuring campaigns are thoughtfully designed, accurately executed, and aligned with client business objectives.
Responsibilities Media Planning & Strategy
Develop strategic linear media plans across cable and broadcast networks based on client goals, target audiences, and budgets
Analyze historical client performance, ratings data, and network trends to inform planning decisions
Build detailed media plans including network mix, daypart strategy, flighting, and budget allocations
Partner with internal teams (Inventory, Sales, Research) to ensure plans are feasible and optimized
Support Upfront and scatter planning, including revisions based on inventory availability and pricing changes
Campaign Execution & Optimization
Oversee campaign setup, stewardship, and pacing throughout the campaign lifecycle
Monitor delivery, performance; identify risks and optimization opportunities
Manage plan revisions, added value, makegoods, and schedule changes as needed
Account Management
Serve as client contact for planning updates, campaign status, and performance insights
Work with Finance team on any billing or invoice issues or concerns
Build strong client relationships through proactive communication and problem‑solving
Coordinate internally to ensure client expectations are met across execution and reporting
Qualifications
2+ years of media experience (preferably with exposure to TV)
Bachelors Degree
Sports knowledge preferred
Highly organized and detail-oriented with strong time-management skills
Strong verbal and written communication competency
Ability to work effectively under pressure, making and meeting deadlines
Possesses strong competence in math (specifically media math), analytical, and solutions-based skills
Proficient in both Microsoft Power Point and Excel
Team player with positive attitude always looking to contribute to the team’s success and client needs
Self-starter who takes a proactive approach to his/her work and can also work independently in an entrepreneurial, fast-paced environment
Eligibility:
Must be legally authorized to work in the United States without employer sponsorship now or in the future.
So, if the leading edge of media technology is the place you want to be, please contact us today and let’s start the conversation!
Health & Wellbeing
Inclusive health, dental, and vision plans built to support diverse lifestyles
Enhanced support for reproductive health, family planning, and new parents
Employer contribution to HSA
Voluntary Benefits: Pet Insurance, LegalEase Legal Assistance, Critical Illness, Hospital Indemnity, and Accident coverages
Generous and inclusive paid parental leave
Mental health support and Employee Assistance Program (EAP)
Free access to the Calm App
Monthly Wellness reimbursement
Special discounts through LifeMart and Plum Benefits
Flexible Time Off (FTO) policy and company breaks
11 observed Federal holidays
Summer Fridays between Memorial Day and Labor Day
Inclusion & Belonging
Employee Resource Groups that foster connection and community
DEI programming and initiatives
Company-sponsored events to bring employees together
Offices across the U.S., including Manhattan, Philadelphia, and San Jose
Financial & Security
401(k) participation with discretionary employer match
Life, Short-term, and Long-term Disability coverage
Cell phone and WiFi stipendPre-tax commuter benefits
Access to certified financial coaches and planning tools
Values
Passionate.
We are inspired partners.
Purposeful.
We create with intention.
Curious.
We discover what’s possible.
The salary range for this role takes into account a wide range of factors considered in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications as well as other business and organizational needs.
Cadent is an Equal Opportunity Employer and is committed to supporting all it’s employees when it comes to Inclusion & Diversity. Cadent’s policy is to provide equal opportunity for applicants & employees without regard to race, color, religion, creed, gender, gender identity or expression, sexual identity or orientation, age, national origin or ancestry, citizenship, disability or medical condition (including pregnancy, childbirth, or related medical condition), sexual and reproductive health decisions, genetic information, marital status (including domestic partnerships and civil unions), pregnancy, culture ancestry, familial or caregiver status, military status, veteran status, socioeconomic status, unemployment status, status as a victim of domestic violence or any other basis prohibited by law. and will not discriminate against the basis of disability. This commitment is honored when it comes to decisions on hiring, recruiting, training, promotions, compensations, benefits, transfers and terminations.
Cadent is seeking to actively engage with our employees from a wide variety of cultures and to connect with our clients differently. Our workforce has generational diversity that supports greater innovation when we maximize representation of all diversity. Our active employee resource groups promote engagement across all groups of individuals that are represented within the company and externally.
Pay Range USD $75,000.00 - USD $85,000.00 /Yr.
#J-18808-Ljbffr
The Linear Media Planner is responsible for developing, executing, and managing strategic cable and broadcast media plans while serving as a primary day‑to‑day client contact. This role blends analytical media planning with strong account management, ensuring campaigns are thoughtfully designed, accurately executed, and aligned with client business objectives.
Responsibilities Media Planning & Strategy
Develop strategic linear media plans across cable and broadcast networks based on client goals, target audiences, and budgets
Analyze historical client performance, ratings data, and network trends to inform planning decisions
Build detailed media plans including network mix, daypart strategy, flighting, and budget allocations
Partner with internal teams (Inventory, Sales, Research) to ensure plans are feasible and optimized
Support Upfront and scatter planning, including revisions based on inventory availability and pricing changes
Campaign Execution & Optimization
Oversee campaign setup, stewardship, and pacing throughout the campaign lifecycle
Monitor delivery, performance; identify risks and optimization opportunities
Manage plan revisions, added value, makegoods, and schedule changes as needed
Account Management
Serve as client contact for planning updates, campaign status, and performance insights
Work with Finance team on any billing or invoice issues or concerns
Build strong client relationships through proactive communication and problem‑solving
Coordinate internally to ensure client expectations are met across execution and reporting
Qualifications
2+ years of media experience (preferably with exposure to TV)
Bachelors Degree
Sports knowledge preferred
Highly organized and detail-oriented with strong time-management skills
Strong verbal and written communication competency
Ability to work effectively under pressure, making and meeting deadlines
Possesses strong competence in math (specifically media math), analytical, and solutions-based skills
Proficient in both Microsoft Power Point and Excel
Team player with positive attitude always looking to contribute to the team’s success and client needs
Self-starter who takes a proactive approach to his/her work and can also work independently in an entrepreneurial, fast-paced environment
Eligibility:
Must be legally authorized to work in the United States without employer sponsorship now or in the future.
So, if the leading edge of media technology is the place you want to be, please contact us today and let’s start the conversation!
Health & Wellbeing
Inclusive health, dental, and vision plans built to support diverse lifestyles
Enhanced support for reproductive health, family planning, and new parents
Employer contribution to HSA
Voluntary Benefits: Pet Insurance, LegalEase Legal Assistance, Critical Illness, Hospital Indemnity, and Accident coverages
Generous and inclusive paid parental leave
Mental health support and Employee Assistance Program (EAP)
Free access to the Calm App
Monthly Wellness reimbursement
Special discounts through LifeMart and Plum Benefits
Flexible Time Off (FTO) policy and company breaks
11 observed Federal holidays
Summer Fridays between Memorial Day and Labor Day
Inclusion & Belonging
Employee Resource Groups that foster connection and community
DEI programming and initiatives
Company-sponsored events to bring employees together
Offices across the U.S., including Manhattan, Philadelphia, and San Jose
Financial & Security
401(k) participation with discretionary employer match
Life, Short-term, and Long-term Disability coverage
Cell phone and WiFi stipendPre-tax commuter benefits
Access to certified financial coaches and planning tools
Values
Passionate.
We are inspired partners.
Purposeful.
We create with intention.
Curious.
We discover what’s possible.
The salary range for this role takes into account a wide range of factors considered in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications as well as other business and organizational needs.
Cadent is an Equal Opportunity Employer and is committed to supporting all it’s employees when it comes to Inclusion & Diversity. Cadent’s policy is to provide equal opportunity for applicants & employees without regard to race, color, religion, creed, gender, gender identity or expression, sexual identity or orientation, age, national origin or ancestry, citizenship, disability or medical condition (including pregnancy, childbirth, or related medical condition), sexual and reproductive health decisions, genetic information, marital status (including domestic partnerships and civil unions), pregnancy, culture ancestry, familial or caregiver status, military status, veteran status, socioeconomic status, unemployment status, status as a victim of domestic violence or any other basis prohibited by law. and will not discriminate against the basis of disability. This commitment is honored when it comes to decisions on hiring, recruiting, training, promotions, compensations, benefits, transfers and terminations.
Cadent is seeking to actively engage with our employees from a wide variety of cultures and to connect with our clients differently. Our workforce has generational diversity that supports greater innovation when we maximize representation of all diversity. Our active employee resource groups promote engagement across all groups of individuals that are represented within the company and externally.
Pay Range USD $75,000.00 - USD $85,000.00 /Yr.
#J-18808-Ljbffr