Field Marketing Manager - LCJ

Position Overview The Field Marketing Manager is responsible for driving local store marketing (LSM) execution and brand growth across a defined territory of franchise and/or corporate-owned pizza locations. This role partners closely with operations and franchisees to increase traffic, sales, and brand awareness through data-driven, community-focused marketing initiatives.

Key Responsibilities

Local Store Marketing (LSM):

Develop and execute localized marketing strategies to drive traffic and sales across assigned markets

Customize national campaigns to ensure relevance at the store level

Franchisee & Operator Support:

Serve as the primary marketing partner to franchisees and operators

Provide guidance on marketing calendars, promotions, and budget allocation

Train and coach operators on best‑in‑class LSM execution

Campaign Execution:

Lead rollout of regional and national campaigns, ensuring consistent execution across all locations

Monitor performance and optimize based on ROI and market feedback

Community Engagement:

Build partnerships with schools, local businesses, and community organizations

Drive grassroots marketing efforts (events, sponsorships, fundraisers)

Digital & Media Strategy:

Oversee local digital marketing efforts including paid social, search, and third‑party delivery platforms

Optimize local listings, reviews, and reputation management

Performance Analytics:

Analyze sales, traffic, and marketing data to identify trends and opportunities

Provide actionable insights and recommendations to improve performance

New Store Openings:

Support grand openings and re‑openings with targeted marketing plans

Coordinate pre‑and post‑opening campaigns to maximize early sales

Qualifications

4–7+ years of experience in

field marketing, local marketing, or brand marketing

(QSR, restaurant, or retail preferred)

Experience working with

franchise systems

strongly preferred

Proven ability to influence and support

multi‑unit operators

Strong understanding of

digital marketing channels

and local media planning

Analytical mindset with experience interpreting

sales and campaign performance data

Excellent communication and relationship‑building skills

Key Competencies

Operator‑first mindset

Strong business acumen

Ability to manage multiple markets and priorities

Collaborative and cross‑functional leadership

Results‑driven with a focus on ROI

Success Metrics

Same‑store sales growth across assigned territory

Traffic and transaction growth

ROI on local marketing spendFranchisee/operator satisfaction

Successful execution of campaigns and new store openings

Reporting Structure

Reports to: Director of Marketing / VP of Marketing

Works cross‑functionally with: Operations, Franchise Development, Digital Marketing, and Brand Teams

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