Field Marketing Manager - LCJ

Position Overview The Field Marketing Manager is responsible for driving local store marketing (LSM) execution and brand growth across a defined territory of franchise and/or corporate-owned pizza locations. This role partners closely with operations and franchisees to increase traffic, sales, and brand awareness through data-driven, community-focused marketing initiatives. Key Responsibilities Local Store Marketing (LSM): Develop and execute localized marketing strategies to drive traffic and sales across assigned markets Customize national campaigns to ensure relevance at the store level Franchisee & Operator Support: Serve as the primary marketing partner to franchisees and operators Provide guidance on marketing calendars, promotions, and budget allocation Train and coach operators on best‑in‑class LSM execution Campaign Execution: Lead rollout of regional and national campaigns, ensuring consistent execution across all locations Monitor performance and optimize based on ROI and market feedback Community Engagement: Build partnerships with schools, local businesses, and community organizations Drive grassroots marketing efforts (events, sponsorships, fundraisers) Digital & Media Strategy: Oversee local digital marketing efforts including paid social, search, and third‑party delivery platforms Optimize local listings, reviews, and reputation management Performance Analytics: Analyze sales, traffic, and marketing data to identify trends and opportunities Provide actionable insights and recommendations to improve performance New Store Openings: Support grand openings and re‑openings with targeted marketing plans Coordinate pre‑and post‑opening campaigns to maximize early sales Qualifications 4–7+ years of experience in field marketing, local marketing, or brand marketing (QSR, restaurant, or retail preferred) Experience working with franchise systems strongly preferred Proven ability to influence and support multi‑unit operators Strong understanding of digital marketing channels and local media planning Analytical mindset with experience interpreting sales and campaign performance data Excellent communication and relationship‑building skills Key Competencies Operator‑first mindset Strong business acumen Ability to manage multiple markets and priorities Collaborative and cross‑functional leadership Results‑driven with a focus on ROI Success Metrics Same‑store sales growth across assigned territory Traffic and transaction growth ROI on local marketing spendFranchisee/operator satisfaction Successful execution of campaigns and new store openings Reporting Structure Reports to: Director of Marketing / VP of Marketing Works cross‑functionally with: Operations, Franchise Development, Digital Marketing, and Brand Teams #J-18808-Ljbffr