Field Marketing Manager - LCJ

Position Overview

The Field Marketing Manager is responsible for driving local store marketing (LSM) execution and brand growth across a defined territory of franchise and/or corporate-owned pizza locations. This role partners closely with operations and franchisees to increase traffic, sales, and brand awareness through data-driven, community-focused marketing initiatives.
Key Responsibilities

Local Store Marketing (LSM):

Develop and execute localized marketing strategies to drive traffic and sales across assigned markets
Customize national campaigns to ensure relevance at the store level

Franchisee & Operator Support:

Serve as the primary marketing partner to franchisees and operators
Provide guidance on marketing calendars, promotions, and budget allocation
Train and coach operators on best-in-class LSM execution

Campaign Execution:

Lead rollout of regional and national campaigns, ensuring consistent execution across all locations
Monitor performance and optimize based on ROI and market feedback

Community Engagement:

Build partnerships with schools, local businesses, and community organizations
Drive grassroots marketing efforts (events, sponsorships, fundraisers)

Digital & Media Strategy:

Oversee local digital marketing efforts including paid social, search, and third-party delivery platforms
Optimize local listings, reviews, and reputation management

Performance Analytics:

Analyze sales, traffic, and marketing data to identify trends and opportunities
Provide actionable insights and recommendations to improve performance

New Store Openings:

Support grand openings and re-openings with targeted marketing plans
Coordinate pre- and post-opening campaigns to maximize early sales

Qualifications

4–7+ years of experience in

field marketing, local marketing, or brand marketing

(QSR, restaurant, or retail preferred)
Experience working with

franchise systems

strongly preferred
Proven ability to influence and support

multi-unit operators
Strong understanding of

digital marketing channels

and local media planning
Analytical mindset with experience interpreting

sales and campaign performance data
Excellent communication and relationship-building skills
Key Competencies

Operator-first mindset
Strong business acumen
Ability to manage multiple markets and priorities
Collaborative and cross-functional leadership
Results-driven with a focus on ROI
Success Metrics

Same-store sales growth across assigned territory
Traffic and transaction growth
ROI on local marketing spend
Franchisee/operator satisfaction
Successful execution of campaigns and new store openings
Reporting Structure

Reports to: Director of Marketing / VP of Marketing
Works cross-functionally with: Operations, Franchise Development, Digital Marketing, and Brand Teams
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