Marketing Strategy Vice President, Auto Marketing

Step into the role of Vice President, Marketing Strategy Lead to develop and manage marketing initiatives and branding efforts to achieve short- and long-term B2B goals for our Chase Auto Private Label Captive Finance Business relationships.

As a Marketing Strategy Vice President in Auto, you will have B2B and digital marketing expertise to be able to develop impactful marketing plans to support the business with regards to marketing/communicating new products or capabilities, development and management of sales enablement materials, supporting dealer events and managing branding, value propositions and marketing campaigns. You will develop Marketing materials for both the end clients (dealerships) and the different Private Label sales teams (~60 dealer relationship managers nationwide). You will work closely with marketing colleagues to execute against the strategies you develop. You will also partner with Analytics to measure the impact of your marketing efforts. Many of the marketing campaigns will leverage the Salesforce Marketing Cloud technology which marketing colleagues will execute in collaboration with you.

Job Responsibilities

Support the marketing strategy for Private Labels in the dealer channel

Strategize with Sales leadership on marketing needs

Work with colleagues to execute against that strategy via dealer channel marketing and communication programs

Liaise with Auto public relations team to identify opportunities for PR

Partner with the Auto product team to help define relevant products, segmentation and campaigns to communicate to DRMs and dealers

Help develop, build and update value proposition for the various brands

Support reporting across initiatives and develop and present senior management presentations

Required qualifications, capabilities, and skills

5+ years of marketing or communications background

Consumer financial and/or marketing experience

Bachelor's degree in related field

Exceptional communication skills, strong attention to detail and quality are required while working efficiently in a fast-paced environment

Exceptional relationship development skills; ability to earn respect and trust among internal and external business partners and team members

Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities

Creativity and innovation with a focus on constant improvement

Superior written, presentation and oral communication skills

Preferred qualifications, capabilities, and skills

Campaign management, direct marketing and project management experience

OEM auto experience

B2B auto experience working with dealerships or partners is a plus

Agency experience in marketing and/or communications a plus

#J-18808-Ljbffr