Enterprise Field Marketing Manager
Shpehouston, Boston, MA, United States
Join Axon and be a Force for Good.
At Axon, we're on a mission to Protect Life. We're explorers, pursuing society's most critical safety and justice issues with our ecosystem of devices and cloud software. Life at Axon is fast‑paced, challenging, and meaningful. Here you’ll take ownership, drive real change, and grow continuously for a mission that matters.
Your Impact You will redefine how Axon shows up in the real world and turn our mission into unforgettable, high‑impact experiences that drive growth across enterprise markets. You’ll lead the charge in bringing Axon into new frontiers like retail and healthcare, translating our technology into moments that resonate with entirely new audiences—from hospital systems to major retailers. Your experiences will not just showcase our products; they will prove their value where safety, trust, and outcomes matter most. From executive roundtables to industry‑defining activations, you’ll build a field marketing engine that opens doors, accelerates deals, and positions Axon as a category leader beyond public safety. If we win in the field, we win the market. This role owns that.
What You’ll Do
Drive Axon’s enterprise field marketing strategy with direct accountability for pipeline generation and revenue influence.
Design and execute a portfolio of high‑impact events and experiences—including owned events, executive engagements, industry conferences, and customer activations.
Lead expansion into retail and healthcare verticals, developing targeted programs that resonate with new buyers and use cases.
Partner closely with Enterprise Sales to align on target accounts, priority markets, and deal acceleration strategies.
Build account‑based and executive‑level experiences that drive meaningful engagement with key decision‑makers.
Create standout, differentiated activations that break through traditional B2G/B2B noise and reflect the ambition of Axon.
Establish scalable frameworks and playbooks for field marketing execution across regions.
Identify high‑leverage opportunities (major industry moments, launches, partnerships) and turn them into high‑impact experiences.
Build strong relationships with customers, partners and internal stakeholders.
Own performance metrics—tracking pipeline, ROI, and engagement to continuously improve outcomes.
Leverage AI and emerging tools to enhance personalization, follow‑up, and scalability of programs.
Manage vendors, agencies, and/or internal contributors to deliver high‑quality execution at scale.
Act as a strategic advisor on how Axon shows up in‑market across enterprise audiences.
Location In Person, 4 days per week – Boston, MA; Scottsdale, AZ; or Seattle, WA. Reports to: Head of Enterprise Marketing.
What You Bring
4+ years of experience in field marketing or event marketing, with ownership of large‑scale programs.
Proven track record of driving pipeline and revenue through events and field initiatives.
Experience supporting enterprise sales and account‑based strategies.
Strong experience planning and executing high‑quality, high‑stakes events and activations.
Ability to break into new markets or verticals (retail, healthcare, or similar) and tailor strategies accordingly.
Creative, out‑of‑the‑box ideas for field programs that capture attention, differentiate Axon, and drive meaningful engagement with enterprise customers.
Ability to turn complex, technical solutions into compelling, real‑world experiences.
Experience using data and insights to measure performance and optimize programs.
Familiarity with AI and emerging tools to enhance execution and personalization.
Strong cross‑functional collaboration and stakeholder management skills.
High standards for execution, creativity, and detail.
Alignment with Axon’s values: ownership, candor, curiosity, and a commitment to building trust in service of our mission to Protect Life.
Work Location This role is based out of our Scottsdale, Seattle, or Boston location and follows a hybrid schedule. We rely on in‑person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays unless an approved workplace accommodation is in place.
Benefits that Benefit You
Competitive salary and 401(k) with employer match
Discretionary paid time off
Paid parental leave for all
Medical, Dental, and Vision plans
Fitness Programs
Emotional & Mental Wellness support
Learning & Development programs
Employee Resource Groups (ERGs)
Snacks in our offices
Base Pay Range $112,500 – $180,000 USD
Equal Opportunity & EEO Statement Axon is an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We are committed to hiring the best talent—regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations, and ordinances—and empowering all of our employees to do their best work.
We Encourage You to Apply Don’t meet every single requirement? That’s OK. At Axon, we Aim Far. We think big with a long‑term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
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Your Impact You will redefine how Axon shows up in the real world and turn our mission into unforgettable, high‑impact experiences that drive growth across enterprise markets. You’ll lead the charge in bringing Axon into new frontiers like retail and healthcare, translating our technology into moments that resonate with entirely new audiences—from hospital systems to major retailers. Your experiences will not just showcase our products; they will prove their value where safety, trust, and outcomes matter most. From executive roundtables to industry‑defining activations, you’ll build a field marketing engine that opens doors, accelerates deals, and positions Axon as a category leader beyond public safety. If we win in the field, we win the market. This role owns that.
What You’ll Do
Drive Axon’s enterprise field marketing strategy with direct accountability for pipeline generation and revenue influence.
Design and execute a portfolio of high‑impact events and experiences—including owned events, executive engagements, industry conferences, and customer activations.
Lead expansion into retail and healthcare verticals, developing targeted programs that resonate with new buyers and use cases.
Partner closely with Enterprise Sales to align on target accounts, priority markets, and deal acceleration strategies.
Build account‑based and executive‑level experiences that drive meaningful engagement with key decision‑makers.
Create standout, differentiated activations that break through traditional B2G/B2B noise and reflect the ambition of Axon.
Establish scalable frameworks and playbooks for field marketing execution across regions.
Identify high‑leverage opportunities (major industry moments, launches, partnerships) and turn them into high‑impact experiences.
Build strong relationships with customers, partners and internal stakeholders.
Own performance metrics—tracking pipeline, ROI, and engagement to continuously improve outcomes.
Leverage AI and emerging tools to enhance personalization, follow‑up, and scalability of programs.
Manage vendors, agencies, and/or internal contributors to deliver high‑quality execution at scale.
Act as a strategic advisor on how Axon shows up in‑market across enterprise audiences.
Location In Person, 4 days per week – Boston, MA; Scottsdale, AZ; or Seattle, WA. Reports to: Head of Enterprise Marketing.
What You Bring
4+ years of experience in field marketing or event marketing, with ownership of large‑scale programs.
Proven track record of driving pipeline and revenue through events and field initiatives.
Experience supporting enterprise sales and account‑based strategies.
Strong experience planning and executing high‑quality, high‑stakes events and activations.
Ability to break into new markets or verticals (retail, healthcare, or similar) and tailor strategies accordingly.
Creative, out‑of‑the‑box ideas for field programs that capture attention, differentiate Axon, and drive meaningful engagement with enterprise customers.
Ability to turn complex, technical solutions into compelling, real‑world experiences.
Experience using data and insights to measure performance and optimize programs.
Familiarity with AI and emerging tools to enhance execution and personalization.
Strong cross‑functional collaboration and stakeholder management skills.
High standards for execution, creativity, and detail.
Alignment with Axon’s values: ownership, candor, curiosity, and a commitment to building trust in service of our mission to Protect Life.
Work Location This role is based out of our Scottsdale, Seattle, or Boston location and follows a hybrid schedule. We rely on in‑person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays unless an approved workplace accommodation is in place.
Benefits that Benefit You
Competitive salary and 401(k) with employer match
Discretionary paid time off
Paid parental leave for all
Medical, Dental, and Vision plans
Fitness Programs
Emotional & Mental Wellness support
Learning & Development programs
Employee Resource Groups (ERGs)
Snacks in our offices
Base Pay Range $112,500 – $180,000 USD
Equal Opportunity & EEO Statement Axon is an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We are committed to hiring the best talent—regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations, and ordinances—and empowering all of our employees to do their best work.
We Encourage You to Apply Don’t meet every single requirement? That’s OK. At Axon, we Aim Far. We think big with a long‑term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
#J-18808-Ljbffr