Social Media Strategy Lead
Hudson Talent Solutions, Boston, MA, United States
Our client is a fast-growing, innovative consumer products company operating in the wellness, beauty, and personal care space. They focus on developing and scaling high-quality products that are distributed through major retail partners across North America, combining strong product design with efficient manufacturing and go-to-market execution. With a diverse portfolio of brands and a hands-on, entrepreneurial culture, the company offers a unique environment where employees can make a direct impact, contribute to growth, and be part of building products that reach millions of consumers.
Our client is seeking a hands-on, strategic social media leader to bring the company’s social function from agency-led to in-house. This role is a true player-coach: someone who can set the strategy, lead day-to-day execution, and elevate creative that resonates with women across many life stages. The ideal candidate will have proven experience with leading successful organic social strategy, a strong command of how to translate what works organically into paid amplification, and is energized by using AI tools to enhance (not replace) the work.
Key Responsibilities
Own and lead the
social media strategy
across key platforms, with a strong focus on driving brand growth and business impact
Develop and execute a
best-in-class content strategy , including concepts, briefs, scripts, and platform-native storytelling
Build and manage an
in-house social operating model
(processes, timelines, approvals, performance tracking)
Create and oversee content while partnering with
external creators, videographers, and freelancers
as needed
Drive
organic growth and engagement , continuously optimizing based on performance insights and trends
Partner cross-functionally with
Brand and Ecommerce teams
to support launches, campaigns, and key revenue moments
Identify high-performing organic content and
translate it into paid social opportunities
Ensure all content is
on-brand and compliant
within a regulated category
Leverage a
test-and-learn approach , including thoughtful use of AI to enhance content, workflows, and insights
Act as a
social media subject matter expert , guiding internal teams in best practices
Qualifications
7+ years of experience in social media, with proven ownership of strategy and
demonstrated organic growth wins
Strong
player-coach mindset —able to execute while leading creators, partners, or junior team members
Deep understanding of
platform-native content
and what drives engagement, reach, and conversion
Experience engaging a
mature female audience , with sensitivity to topics like wellness and women’s health
Background in
wellness, beauty, personal care, or regulated industries
is strongly preferred
Comfortable working in a
fast-paced, lean, and highly collaborative environment
Strong analytical mindset with the ability to
test, learn, and scale content effectively
Familiarity with
AI tools for marketing , using them to improve output and efficiency (while maintaining authenticity)
The Opportunity
Lead
organic social strategy
across multiple growing brands
Play a key role in
bringing social capabilities in-house
Manage external content creators while working within a
small, hands-on team
Make a
direct, visible impact
on brand growth and engagement
Location & Compensation
Greater Boston area preferred
Open to exceptional
East Coast remote candidates
#J-18808-Ljbffr
Our client is seeking a hands-on, strategic social media leader to bring the company’s social function from agency-led to in-house. This role is a true player-coach: someone who can set the strategy, lead day-to-day execution, and elevate creative that resonates with women across many life stages. The ideal candidate will have proven experience with leading successful organic social strategy, a strong command of how to translate what works organically into paid amplification, and is energized by using AI tools to enhance (not replace) the work.
Key Responsibilities
Own and lead the
social media strategy
across key platforms, with a strong focus on driving brand growth and business impact
Develop and execute a
best-in-class content strategy , including concepts, briefs, scripts, and platform-native storytelling
Build and manage an
in-house social operating model
(processes, timelines, approvals, performance tracking)
Create and oversee content while partnering with
external creators, videographers, and freelancers
as needed
Drive
organic growth and engagement , continuously optimizing based on performance insights and trends
Partner cross-functionally with
Brand and Ecommerce teams
to support launches, campaigns, and key revenue moments
Identify high-performing organic content and
translate it into paid social opportunities
Ensure all content is
on-brand and compliant
within a regulated category
Leverage a
test-and-learn approach , including thoughtful use of AI to enhance content, workflows, and insights
Act as a
social media subject matter expert , guiding internal teams in best practices
Qualifications
7+ years of experience in social media, with proven ownership of strategy and
demonstrated organic growth wins
Strong
player-coach mindset —able to execute while leading creators, partners, or junior team members
Deep understanding of
platform-native content
and what drives engagement, reach, and conversion
Experience engaging a
mature female audience , with sensitivity to topics like wellness and women’s health
Background in
wellness, beauty, personal care, or regulated industries
is strongly preferred
Comfortable working in a
fast-paced, lean, and highly collaborative environment
Strong analytical mindset with the ability to
test, learn, and scale content effectively
Familiarity with
AI tools for marketing , using them to improve output and efficiency (while maintaining authenticity)
The Opportunity
Lead
organic social strategy
across multiple growing brands
Play a key role in
bringing social capabilities in-house
Manage external content creators while working within a
small, hands-on team
Make a
direct, visible impact
on brand growth and engagement
Location & Compensation
Greater Boston area preferred
Open to exceptional
East Coast remote candidates
#J-18808-Ljbffr