Social Media Strategy Lead

Our client is a fast-growing, innovative consumer products company operating in the wellness, beauty, and personal care space. They focus on developing and scaling high-quality products that are distributed through major retail partners across North America, combining strong product design with efficient manufacturing and go-to-market execution. With a diverse portfolio of brands and a hands-on, entrepreneurial culture, the company offers a unique environment where employees can make a direct impact, contribute to growth, and be part of building products that reach millions of consumers. Our client is seeking a hands-on, strategic social media leader to bring the company’s social function from agency-led to in-house. This role is a true player-coach: someone who can set the strategy, lead day-to-day execution, and elevate creative that resonates with women across many life stages. The ideal candidate will have proven experience with leading successful organic social strategy, a strong command of how to translate what works organically into paid amplification, and is energized by using AI tools to enhance (not replace) the work. Key Responsibilities Own and lead the social media strategy across key platforms, with a strong focus on driving brand growth and business impact Develop and execute a best-in-class content strategy , including concepts, briefs, scripts, and platform-native storytelling Build and manage an in-house social operating model (processes, timelines, approvals, performance tracking) Create and oversee content while partnering with external creators, videographers, and freelancers as needed Drive organic growth and engagement , continuously optimizing based on performance insights and trends Partner cross-functionally with Brand and Ecommerce teams to support launches, campaigns, and key revenue moments Identify high-performing organic content and translate it into paid social opportunities Ensure all content is on-brand and compliant within a regulated category Leverage a test-and-learn approach , including thoughtful use of AI to enhance content, workflows, and insights Act as a social media subject matter expert , guiding internal teams in best practices Qualifications 7+ years of experience in social media, with proven ownership of strategy and demonstrated organic growth wins Strong player-coach mindset —able to execute while leading creators, partners, or junior team members Deep understanding of platform-native content and what drives engagement, reach, and conversion Experience engaging a mature female audience , with sensitivity to topics like wellness and women’s health Background in wellness, beauty, personal care, or regulated industries is strongly preferred Comfortable working in a fast-paced, lean, and highly collaborative environment Strong analytical mindset with the ability to test, learn, and scale content effectively Familiarity with AI tools for marketing , using them to improve output and efficiency (while maintaining authenticity) The Opportunity Lead organic social strategy across multiple growing brands Play a key role in bringing social capabilities in-house Manage external content creators while working within a small, hands-on team Make a direct, visible impact on brand growth and engagement Location & Compensation Greater Boston area preferred Open to exceptional East Coast remote candidates #J-18808-Ljbffr