Business Operations & Performance Strategy Internship
Giraffe Media Group, LLC, West Palm Beach, FL, United States
Location & Details
Location: In-Office – West Palm Beach
Department: Business Development / SMS Operations
Duration: 10 Weeks
Compensation: $18–20/hr
Program Overview The Giraffe Media Group Summer Internship is a highly selective, project-based program designed for analytically strong undergraduate students interested in business operations, marketing performance, and data-driven strategy.
Interns will work directly within the Business Development team in close coordination with SMS Operations, contributing to real-time campaign analysis, A/B testing, and competitive research. This is not a passive internship; participants will engage in the same workflows used by the team daily and will be expected to produce meaningful, actionable insights.
Over the course of approximately ten weeks, interns will progress through a structured program including onboarding, performance analysis, operational support, and a capstone project involving the build and testing of a live marketing flow.
The internship concludes with a formal presentation to leadership outlining findings, performance insights, and strategic recommendations.
Strategic Internship Focus Campaign Performance Analysis & Optimization Initiative Interns will analyze live and historical marketing flows to identify trends in performance, develop A/B testing strategies, and contribute to improving campaign efficiency and revenue outcomes.
Key Responsibilities Campaign Performance Analysis
Review performance data across active campaigns including messages, pre-landers, and offers
Analyze key KPIs such as CTR, CVR, RPS, and opt-out rates
Identify trends, performance drivers, and underperforming areas
Map marketing flows from message to conversion
A/B Testing & Optimization
Develop data-driven test hypotheses based on performance trends
Draft challenger messaging, pre-lander structures, and creative variations
Define test structure including success metrics and evaluation criteria
Support execution of A/B tests on live campaigns
Operations & Campaign Monitoring
Monitor campaign performance through vendor dashboards
Conduct routine performance checks and flag anomalies
Support data pulls and reporting for the Business Development team
Identify operational patterns and opportunities for improvement
Competitive & Vendor Research
Research vendors, partners, and competitors within the SMS marketing ecosystem
Analyze messaging strategies, offer structures, and market positioning
Build structured reports summarizing findings
Support partner evaluation and business development initiatives
Capstone Project Interns Will
Build a complete marketing flow (message → pre-lander → offer)
Launch and test the flow against a control campaign
Analyze performance results across key KPIs
Present findings and strategic recommendations to leadership
Final Deliverables
Campaign Performance Analysis Report
A/B Test Proposal & Test Brief
Competitive & Vendor Research Report
Capstone Marketing Flow Build
Final Executive Presentation
Candidate Profile This internship is designed for high-performing undergraduate students pursuing degrees in:
Business
Marketing
Economics
Data Analytics
Communications
Or related fields
Preferred Qualifications
Strong analytical and problem-solving skills
Interest in marketing, business operations, or performance strategy
Ability to interpret data and identify meaningful insights
Strong written communication and organizational skills
Comfort working in a fast-paced, team-oriented environment
Candidate Expectations This Program Is Designed For Individuals Who Are
Self-motivated and able to work independently
Detail-oriented with strong follow-through
Comfortable working with data and performance metrics
Proactive in communication and problem-solving
Interns will be expected to contribute to real business initiatives and deliver work that can be presented to leadership.
Professional Development Participants Will Gain Experience In
Performance marketing and campaign analysis
A/B testing strategy and execution
Data analysis and KPI interpretation
Business development and competitive research
Executive-level reporting and presentation
Why This Internship Matters This program provides direct exposure to how marketing performance drives business outcomes. Interns will develop the analytical and operational skills used by high-performing business and marketing teams to optimize campaigns, improve efficiency, and drive revenue.
The work produced during this internship will directly impact live campaigns and inform strategic decisions within the organization.
Ideal Career Paths for Applicants Students interested in the following career paths are encouraged to apply:
Business Operations
Marketing / Growth Strategy
Consulting
Data Analytics
Business Development
Application Process Interested Candidates Should Submit
Resume
Brief statement of interest outlining analytical experience and career goals
Selected candidates will be invited to participate in an interview process.
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Department: Business Development / SMS Operations
Duration: 10 Weeks
Compensation: $18–20/hr
Program Overview The Giraffe Media Group Summer Internship is a highly selective, project-based program designed for analytically strong undergraduate students interested in business operations, marketing performance, and data-driven strategy.
Interns will work directly within the Business Development team in close coordination with SMS Operations, contributing to real-time campaign analysis, A/B testing, and competitive research. This is not a passive internship; participants will engage in the same workflows used by the team daily and will be expected to produce meaningful, actionable insights.
Over the course of approximately ten weeks, interns will progress through a structured program including onboarding, performance analysis, operational support, and a capstone project involving the build and testing of a live marketing flow.
The internship concludes with a formal presentation to leadership outlining findings, performance insights, and strategic recommendations.
Strategic Internship Focus Campaign Performance Analysis & Optimization Initiative Interns will analyze live and historical marketing flows to identify trends in performance, develop A/B testing strategies, and contribute to improving campaign efficiency and revenue outcomes.
Key Responsibilities Campaign Performance Analysis
Review performance data across active campaigns including messages, pre-landers, and offers
Analyze key KPIs such as CTR, CVR, RPS, and opt-out rates
Identify trends, performance drivers, and underperforming areas
Map marketing flows from message to conversion
A/B Testing & Optimization
Develop data-driven test hypotheses based on performance trends
Draft challenger messaging, pre-lander structures, and creative variations
Define test structure including success metrics and evaluation criteria
Support execution of A/B tests on live campaigns
Operations & Campaign Monitoring
Monitor campaign performance through vendor dashboards
Conduct routine performance checks and flag anomalies
Support data pulls and reporting for the Business Development team
Identify operational patterns and opportunities for improvement
Competitive & Vendor Research
Research vendors, partners, and competitors within the SMS marketing ecosystem
Analyze messaging strategies, offer structures, and market positioning
Build structured reports summarizing findings
Support partner evaluation and business development initiatives
Capstone Project Interns Will
Build a complete marketing flow (message → pre-lander → offer)
Launch and test the flow against a control campaign
Analyze performance results across key KPIs
Present findings and strategic recommendations to leadership
Final Deliverables
Campaign Performance Analysis Report
A/B Test Proposal & Test Brief
Competitive & Vendor Research Report
Capstone Marketing Flow Build
Final Executive Presentation
Candidate Profile This internship is designed for high-performing undergraduate students pursuing degrees in:
Business
Marketing
Economics
Data Analytics
Communications
Or related fields
Preferred Qualifications
Strong analytical and problem-solving skills
Interest in marketing, business operations, or performance strategy
Ability to interpret data and identify meaningful insights
Strong written communication and organizational skills
Comfort working in a fast-paced, team-oriented environment
Candidate Expectations This Program Is Designed For Individuals Who Are
Self-motivated and able to work independently
Detail-oriented with strong follow-through
Comfortable working with data and performance metrics
Proactive in communication and problem-solving
Interns will be expected to contribute to real business initiatives and deliver work that can be presented to leadership.
Professional Development Participants Will Gain Experience In
Performance marketing and campaign analysis
A/B testing strategy and execution
Data analysis and KPI interpretation
Business development and competitive research
Executive-level reporting and presentation
Why This Internship Matters This program provides direct exposure to how marketing performance drives business outcomes. Interns will develop the analytical and operational skills used by high-performing business and marketing teams to optimize campaigns, improve efficiency, and drive revenue.
The work produced during this internship will directly impact live campaigns and inform strategic decisions within the organization.
Ideal Career Paths for Applicants Students interested in the following career paths are encouraged to apply:
Business Operations
Marketing / Growth Strategy
Consulting
Data Analytics
Business Development
Application Process Interested Candidates Should Submit
Resume
Brief statement of interest outlining analytical experience and career goals
Selected candidates will be invited to participate in an interview process.
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