Digital Marketing Manager - US
The HALO Trust, Washington, District of Columbia, United States
Overview
Job Purpose:
The Digital Marketing Manager will play a key role in advancing HALO USA's business objective to grow Digital Fundraising and private philanthropic revenue. The Digital Marketing Manager will plan for and manage our digital direct marketing activity, focused on the recruitment of new regular givers. This position will drive digital donor acquisition, newsletter growth, and digital engagement across multiple online channels. The candidate will work to ensure that the regular giving program is performing against targets, contributing to the wider fundraising strategy of recruiting new regular givers and increasing our unrestricted, sustainable income. The role reports to the Senior Philanthropy Manager, Annual Giving & Campaigns at HALO Trust USA. This is a dynamic opportunity for a creative, resourceful, and results-driven marketer to build and execute digital marketing plans and digital fundraising campaign strategies. This role will build on HALO's brand in the US, expanding its digital fundraising reach, and use analytics to optimize performance. We’re looking for an experienced digital marketing professional, organized team player with a proven track record in both digital and traditional marketing in political and/or charitable giving campaign fundraising. The ideal candidate should have 7+ years of professional experience with a degree in marketing with strong creative skills, excellent copywriting, a data-informed approach, and thrive in a fast paced, mission-driven environment. About HALO Trust (USA): The HALO Trust (USA) is a non-profit 501(c)(3) organization specializing in the removal of landmines and other explosive remnants of war (ERW), with projects in 20+ countries and territories employing 7,000+ people. HALO's Washington, DC office works with government partners, international agencies, foundations, and private donors to increase awareness of the impact of landmines and ERW on post-conflict communities and to raise funds to support HALO's teams working overseas. Key working relationships
(internal): Philanthropy Manager(s), HALO USA Executive Director and colleagues across Philanthropy, HALO Country Program Officers, HALO UK Communications. Key working relationships (external): HALO USA Trustees, and HALO US Ambassadors. Responsible to: Senior Manager, Annual Giving & Campaigns (Philanthropy). Responsible for: Developer IT/Communications. Location: Washington, DC (hybrid preferred). Key Responsibilities
Marketing and Campaigns: Develop and execute creative marketing campaigns to acquire new donors through digital channels, lead generation, newsletter signups, paid ads, and partnerships, expanding HALO's philanthropic reach. Marketing and Campaigns: Track fundraising campaign performance using analytics and reporting tools to measure ROI, donor engagement, and conversion, and use insights to inform decision making and optimize future campaigns. Marketing and Campaigns: Provide analyses and recommendations on digital fundraising strategies, segmentation of donor audiences, and content creation for various digital platforms. Marketing and Campaigns: Create and deliver regular acquisition campaigns from start to finish. This includes using data-led insights to build innovative propositions and conversion journeys, with a focus on excellent user experience and recruiting high-quality, long-term donors. Marketing and Campaigns: Collaborates with HALO USA Communications Officer for alignment on comms calendar activities, key dates, campaigns, program content, and evolving priorities. Marketing and Campaigns: With guidance from the Senior Philanthropy Manager, develop and implement multi-channel marketing strategies for annual fundraising campaigns to support Philanthropy goals. Marketing and Campaigns: Create and test new, data-led regular giving propositions based on audience research and results, working with Philanthropy and communications to monitor donor journeys and retention. Marketing and Campaigns: Use Meta Business Suite, Google Analytics, agency reports and HALO CRM to track and report results against targets. Marketing and Campaigns: Plan and manage digital fundraising appeals and impact storytelling campaigns across email, website, and social media. Marketing and Campaigns: Provide regular expertise to guide decisions and execution of paid digital media across the organization. Content Development and Production
Develop concepts for and produce donor-centric content, including email campaigns, impact stories, and fundraising landing pages. Create segmented messaging for key donor groups (active, lapsed, recurring, etc.) to ensure a strong donor journey, with a focus on impact and gratitude. Test and monitor performance data of content and subject lines to inform and refine messaging strategies. Project Development and Management
Oversee timelines, production schedules, and vendor relationships. Manage vendor relationships and Developer/IT Systems staff. Collaborate with the UK Digital Comms and Marketing team members, as needed. Manage campaign budgets, performance tracking, and reporting. Support the Senior Philanthropy Manager on the monthly management accounts process, working with Developer/IT and Finance teams to ensure all income and spending is correct and aligned. Prepare reports on KPIs for the US leadership and US Board of Directors. Requirements
Bachelor's degree in marketing (digital) and 7+ years of combined experience in digital marketing, communications for sales, revenue, charity and/or political fundraising campaigns. Proven success managing multi-channel cause-oriented marketing campaigns (digital and direct marketing) and regular giving recruitment via paid marketing channels, with excellent campaign management skills. Strong project management skills with the ability to manage multiple deadlines and stakeholders. Able to assess and optimize campaign performance by analyzing data patterns, trends and KPIs to monitor and predict performance. Able to demonstrate experience in developing and implementing successful acquisition campaigns and supporter journeys, with a good understanding of content utilization. Good knowledge and experience of PPC, SEO, digital analytics platforms, data capture, monitoring and tracking to improve digital performance. Excellent copywriter with experience crafting compelling direct marketing copy for adverts and journeys. Experience using Meta Business Suite to create and monitor campaigns. Excellent communicator with strong relationship-building skills internally and externally. Highly self-organized, process-driven, proactive with an excellent eye for detail. Experience managing suppliers and agencies and managing multiple stakeholder relationships. Competent with databases and Microsoft Office, especially Excel, for supporter management, results reporting and insight. Excellent multitasker who can prioritize a demanding and varied workload efficiently. Creative thinker with the ability to propose new and relevant ideas; passionate about digital marketing and trends. Experience managing junior staff and a strong understanding of motivational people management and development. Proficient in using email marketing platforms (e.g., MailChimp, DotDigital) and analytics tools (e.g., Google Analytics, Looker). Experience managing social media accounts and ads for audience growth and donor acquisition; familiarity with Canva, InDesign, large listservs, contact databases, video editing programs, and other communication platforms is a plus. Essential Qualities
Resourceful & Entrepreneurial - self-starter attitude and ability to thrive in a dynamic environment. Strategic Thinker - develops big-picture strategies while managing execution details. Collaborative Leader - works effectively across teams with empathy and accountability. Strong Communicator - clear and persuasive writing and presenting for diverse donor audiences. Highly Organized - manages multiple projects and deadlines with precision. Mission-Aligned - passionate about humanitarian work and philanthropy. General Duties
All HALO staff are expected to work within HALO's core values and promote its ethos and mission. Work towards program and/or group business plan objectives and adhere to HALO policies and procedures; stay informed of HALO activities. Travel within the US and overseas as required. This job description summarizes the main duties and responsibilities; it is not intended to be exhaustive. All HALO staff are expected to demonstrate flexibility and willingness to perform appropriate tasks as needed. Benefits
Applicant must hold U.S. citizenship. HALO offers an inclusive working environment and a range of benefits for full-time staff, including: Position: Full-time, Exempt Salary range: $85,000 - $95,000 Vacation: 25 days (5 weeks) Sick Leave: 5 days per year Holidays: United States federal holidays observed Savings Plan: 401(k) with up to 5% employer match Health Insurance: HALO pays a portion of the employee premium Dental Insurance: HALO pays a portion of the employee premium To Apply
Please submit a CV (no more than 2 pages) and a cover letter (no more than 1 page) outlining how your experience matches the key skills and competencies required by 11/05/2026. Applications without a cover letter tailored to this position will not be considered. We reserve the right to amend the closing date depending on the number of applications received. The HALO Trust is committed to attracting, developing, and retaining talented individuals from a wide range of backgrounds, experiences, and perspectives. The HALO Trust is committed to ensuring a safe and trusted environment which safeguards and promotes the welfare and wellbeing of anyone who comes into contact with, or is part of, the Charity, with a zero-tolerance approach to behaviours which challenge this.
#J-18808-Ljbffr
Job Purpose:
The Digital Marketing Manager will play a key role in advancing HALO USA's business objective to grow Digital Fundraising and private philanthropic revenue. The Digital Marketing Manager will plan for and manage our digital direct marketing activity, focused on the recruitment of new regular givers. This position will drive digital donor acquisition, newsletter growth, and digital engagement across multiple online channels. The candidate will work to ensure that the regular giving program is performing against targets, contributing to the wider fundraising strategy of recruiting new regular givers and increasing our unrestricted, sustainable income. The role reports to the Senior Philanthropy Manager, Annual Giving & Campaigns at HALO Trust USA. This is a dynamic opportunity for a creative, resourceful, and results-driven marketer to build and execute digital marketing plans and digital fundraising campaign strategies. This role will build on HALO's brand in the US, expanding its digital fundraising reach, and use analytics to optimize performance. We’re looking for an experienced digital marketing professional, organized team player with a proven track record in both digital and traditional marketing in political and/or charitable giving campaign fundraising. The ideal candidate should have 7+ years of professional experience with a degree in marketing with strong creative skills, excellent copywriting, a data-informed approach, and thrive in a fast paced, mission-driven environment. About HALO Trust (USA): The HALO Trust (USA) is a non-profit 501(c)(3) organization specializing in the removal of landmines and other explosive remnants of war (ERW), with projects in 20+ countries and territories employing 7,000+ people. HALO's Washington, DC office works with government partners, international agencies, foundations, and private donors to increase awareness of the impact of landmines and ERW on post-conflict communities and to raise funds to support HALO's teams working overseas. Key working relationships
(internal): Philanthropy Manager(s), HALO USA Executive Director and colleagues across Philanthropy, HALO Country Program Officers, HALO UK Communications. Key working relationships (external): HALO USA Trustees, and HALO US Ambassadors. Responsible to: Senior Manager, Annual Giving & Campaigns (Philanthropy). Responsible for: Developer IT/Communications. Location: Washington, DC (hybrid preferred). Key Responsibilities
Marketing and Campaigns: Develop and execute creative marketing campaigns to acquire new donors through digital channels, lead generation, newsletter signups, paid ads, and partnerships, expanding HALO's philanthropic reach. Marketing and Campaigns: Track fundraising campaign performance using analytics and reporting tools to measure ROI, donor engagement, and conversion, and use insights to inform decision making and optimize future campaigns. Marketing and Campaigns: Provide analyses and recommendations on digital fundraising strategies, segmentation of donor audiences, and content creation for various digital platforms. Marketing and Campaigns: Create and deliver regular acquisition campaigns from start to finish. This includes using data-led insights to build innovative propositions and conversion journeys, with a focus on excellent user experience and recruiting high-quality, long-term donors. Marketing and Campaigns: Collaborates with HALO USA Communications Officer for alignment on comms calendar activities, key dates, campaigns, program content, and evolving priorities. Marketing and Campaigns: With guidance from the Senior Philanthropy Manager, develop and implement multi-channel marketing strategies for annual fundraising campaigns to support Philanthropy goals. Marketing and Campaigns: Create and test new, data-led regular giving propositions based on audience research and results, working with Philanthropy and communications to monitor donor journeys and retention. Marketing and Campaigns: Use Meta Business Suite, Google Analytics, agency reports and HALO CRM to track and report results against targets. Marketing and Campaigns: Plan and manage digital fundraising appeals and impact storytelling campaigns across email, website, and social media. Marketing and Campaigns: Provide regular expertise to guide decisions and execution of paid digital media across the organization. Content Development and Production
Develop concepts for and produce donor-centric content, including email campaigns, impact stories, and fundraising landing pages. Create segmented messaging for key donor groups (active, lapsed, recurring, etc.) to ensure a strong donor journey, with a focus on impact and gratitude. Test and monitor performance data of content and subject lines to inform and refine messaging strategies. Project Development and Management
Oversee timelines, production schedules, and vendor relationships. Manage vendor relationships and Developer/IT Systems staff. Collaborate with the UK Digital Comms and Marketing team members, as needed. Manage campaign budgets, performance tracking, and reporting. Support the Senior Philanthropy Manager on the monthly management accounts process, working with Developer/IT and Finance teams to ensure all income and spending is correct and aligned. Prepare reports on KPIs for the US leadership and US Board of Directors. Requirements
Bachelor's degree in marketing (digital) and 7+ years of combined experience in digital marketing, communications for sales, revenue, charity and/or political fundraising campaigns. Proven success managing multi-channel cause-oriented marketing campaigns (digital and direct marketing) and regular giving recruitment via paid marketing channels, with excellent campaign management skills. Strong project management skills with the ability to manage multiple deadlines and stakeholders. Able to assess and optimize campaign performance by analyzing data patterns, trends and KPIs to monitor and predict performance. Able to demonstrate experience in developing and implementing successful acquisition campaigns and supporter journeys, with a good understanding of content utilization. Good knowledge and experience of PPC, SEO, digital analytics platforms, data capture, monitoring and tracking to improve digital performance. Excellent copywriter with experience crafting compelling direct marketing copy for adverts and journeys. Experience using Meta Business Suite to create and monitor campaigns. Excellent communicator with strong relationship-building skills internally and externally. Highly self-organized, process-driven, proactive with an excellent eye for detail. Experience managing suppliers and agencies and managing multiple stakeholder relationships. Competent with databases and Microsoft Office, especially Excel, for supporter management, results reporting and insight. Excellent multitasker who can prioritize a demanding and varied workload efficiently. Creative thinker with the ability to propose new and relevant ideas; passionate about digital marketing and trends. Experience managing junior staff and a strong understanding of motivational people management and development. Proficient in using email marketing platforms (e.g., MailChimp, DotDigital) and analytics tools (e.g., Google Analytics, Looker). Experience managing social media accounts and ads for audience growth and donor acquisition; familiarity with Canva, InDesign, large listservs, contact databases, video editing programs, and other communication platforms is a plus. Essential Qualities
Resourceful & Entrepreneurial - self-starter attitude and ability to thrive in a dynamic environment. Strategic Thinker - develops big-picture strategies while managing execution details. Collaborative Leader - works effectively across teams with empathy and accountability. Strong Communicator - clear and persuasive writing and presenting for diverse donor audiences. Highly Organized - manages multiple projects and deadlines with precision. Mission-Aligned - passionate about humanitarian work and philanthropy. General Duties
All HALO staff are expected to work within HALO's core values and promote its ethos and mission. Work towards program and/or group business plan objectives and adhere to HALO policies and procedures; stay informed of HALO activities. Travel within the US and overseas as required. This job description summarizes the main duties and responsibilities; it is not intended to be exhaustive. All HALO staff are expected to demonstrate flexibility and willingness to perform appropriate tasks as needed. Benefits
Applicant must hold U.S. citizenship. HALO offers an inclusive working environment and a range of benefits for full-time staff, including: Position: Full-time, Exempt Salary range: $85,000 - $95,000 Vacation: 25 days (5 weeks) Sick Leave: 5 days per year Holidays: United States federal holidays observed Savings Plan: 401(k) with up to 5% employer match Health Insurance: HALO pays a portion of the employee premium Dental Insurance: HALO pays a portion of the employee premium To Apply
Please submit a CV (no more than 2 pages) and a cover letter (no more than 1 page) outlining how your experience matches the key skills and competencies required by 11/05/2026. Applications without a cover letter tailored to this position will not be considered. We reserve the right to amend the closing date depending on the number of applications received. The HALO Trust is committed to attracting, developing, and retaining talented individuals from a wide range of backgrounds, experiences, and perspectives. The HALO Trust is committed to ensuring a safe and trusted environment which safeguards and promotes the welfare and wellbeing of anyone who comes into contact with, or is part of, the Charity, with a zero-tolerance approach to behaviours which challenge this.
#J-18808-Ljbffr