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National Sales Manager - Commercial Shades (Remote)

Lutron Electronics Co., Inc, Coopersburg, PA, United States


Overview At Lutron, our commitment to innovation and customer partnership drives everything we do. As part of the Lutron Sales Team, you will have the opportunity to shape the future of our commercial shading business by strengthening our market presence, deepening customer relationships, and championing the value of Lutron’s industry‑leading, new innovations. This role offers a dynamic environment where you will grow through strategic account engagement, technical mastery, and close collaboration across our sales channels in North America.

The National Sales Manager - Commercial Shades is a home‑based position responsible for growing and accelerating Lutron’s business through strategic account development, technical expertise, and strong partnership with our commercial shade channel partners in North America. Working alongside our specification teams, this role serves as the primary driver responsible for expanding market presence, increasing adoption of Lutron’s latest innovations in automated shading, and ensuring successful execution of projects. Your responsibilities will include collaborating upstream with the specifications team and then driving project sales from bid to close and through start‑up with end‑user customers and our dealers.

Responsibilities

Develop a plan to drive unprecedented growth in the commercial automated shades business

Manage and organize multiple projects simultaneously, overseeing each job from initial specifications through release and start‑up to ensure smooth execution

Communicate effectively with internal teams, clients, and stakeholders, delivering clear presentations, building strong working relationships, and ensuring alignment throughout the complex projects.

Identify and develop new accounts that can rapidly accelerate our Lutron commercial shading business

Call on existing commercial shade dealers to drive accelerated adoption of Lutron

Work with our local rep agencies to make joint sales calls, execute product trainings, and manage the job pipeline for commercial shading

Become a technical expert on our Lutron commercial shades, their key points of differentiation, and the Lutron controls and systems that they are a part of

Surround jobs through effective communication, selling techniques, closing techniques, and proper relationship building of the job’s stakeholders

Use Salesforce to maintain account and customer info, job/project information, etc.

Coordinate with Lutron’s project management organization to bring jobs from spec, to bid, to order, and finally "turning the keys over" to the customer

Qualifications

Bachelor’s degree in Business, Engineering, Marketing, Architecture, Construction Management, or a related field preferred

8+ years of experience in commercial sales, business development, or account management—ideally within lighting, shading, controls, AV, electrical distribution, or building technologies

Proven technical aptitude, with the ability to quickly learn and master Lutron’s commercial shading systems, controls, and integrated solutions

Proven track record of developing new accounts and driving sales growth in a commercial or contractor/dealer‑driven environment

Experience working through contractors, dealers, rep agencies, and channel partners

Proficiency with CRM tools (Salesforce preferred) for managing accounts, pipelines, and project information

Ability to travel 35%-50%, as required

Personal vehicle and Driver's License required

Lutron Electronics is an Equal Opportunity – Affirmative Action – Employer. We welcome qualified, motivated applicants regardless of race, color, religion, sex, national origin, age, disability or genetics

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