Creative Director
Critical Playground LLC, New York, NY, United States
The Role
We are seeking a visionary and strategic Creative Director with 10+ years of experience in beauty or personal care to lead and elevate our brand’s creative expression across all touchpoints. This role will define, protect, and evolve the brand’s creative vision—ensuring consistency, cultural relevance, and premium execution across campaigns, content, packaging, and brand systems. The ideal candidate is both a conceptual thinker and hands‑on creative leader, with deep expertise in art direction, design, packaging, and brand identity development. They bring a refined aesthetic, strong storytelling instincts, and experience building modern brands in a competitive landscape. Must have extensive management experience; this person will be managing a team in London and New York. In this role you’ll get to: Creative Vision & Brand Stewardship
Own and evolve the overarching creative vision and visual identity of the brand Translate brand strategy and positioning into compelling, distinctive creative systems Ensure cohesion and excellence across all channels (digital, social, retail, e‑commerce, experiential, PR, packaging) Serve as the guardian of brand standards and visual consistency Campaign & Content Leadership
Oversee the ideation, development and execution of 360° campaigns including seasonal launches, product drops, and brand initiatives Partner closely with Product, Brand Strategy, Marketing and Sales teams to translate commercial objectives into compelling creative work Oversee photoshoots, video productions, and content creation (on‑set direction and post‑production oversight) Design, Packaging & Branding
Oversee the design and development of packaging systems and product branding Oversee visual identity updates, sub‑brand creation, and line extensions Collaborate closely with product development to ensure packaging and product design aligns with innovation strategy and brand codes Maintain high standards of craftsmanship, detail, and materiality Team Leadership & Cross‑Functional Collaboration
Lead internal and cross‑functional creative processes to ensure efficiencies and alignment in delivering creative against business objectives Present creative strategy and executions to senior stakeholders, articulating both the creative ambition and the commercial rationale Build, mentor and inspire a high‑performing creative team, fostering a culture of craft, curiosity and constructive challenge Support the team in managing external agencies, freelancers, photographers, stylists and production partners Partner cross‑functionally with Marketing, Product, Brand and Sales to align creative with business objectives Manage timelines, budgets, and creative workflows efficiently What We’re Looking For
10+ years of experience in creative leadership, art direction, or design at a top agency or consumer brand (beauty or personal care a plus), with 7+ years of management experience A portfolio showcasing exceptional art direction, design systems, and visually distinctive brand work Strong leadership experience managing and developing creative teams Mastery of design tools including Figma, InDesign, Photoshop Experience leading global campaigns and adapting creative for regional markets Confidence presenting to senior leaders and advocating for bold, elevated creative work Strong communication skills A collaborative mindset and passion for mentoring and growing creative talent Experience in video art direction, storyboarding, and directing visual narratives The good Stuff
Flexible working hours with core hours from 10am to 4pm Working 2 days in the office and 3 days from home Salary from £75,000 Performance‑related bonus of 15% based on annual salary 27 days holiday, with the option to buy or sell holiday days ❤️ 2 volunteering days per year 10 days working from any location of your choice Flexible bank holidays—choose the standard bank holidays or swap them for dates that are more meaningful to you ♂️Free in‑office massages Enhanced family policies Supportive Period & Menopause Policies Enhanced pension scheme ️ Life assurance at 4x your salary Private medical insurance Medical cash plan for everyday healthcare needs ♀️ Cycle to Work Scheme Meeting‑free Fridays with an early 4:00pm finish to kickstart your weekend! Pet friendly office. Bring your furry friend to work with you! If you require a reasonable accommodation to participate in our hiring process, please let us know at any stage. Ready to join our team? Visit Careers – Tangle Teezer to submit your application. BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to build better products, make better decisions, and serve our customers better. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need. BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to BIC team member in any form without a valid written search agreement in place for that position, will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or other means.
#J-18808-Ljbffr
We are seeking a visionary and strategic Creative Director with 10+ years of experience in beauty or personal care to lead and elevate our brand’s creative expression across all touchpoints. This role will define, protect, and evolve the brand’s creative vision—ensuring consistency, cultural relevance, and premium execution across campaigns, content, packaging, and brand systems. The ideal candidate is both a conceptual thinker and hands‑on creative leader, with deep expertise in art direction, design, packaging, and brand identity development. They bring a refined aesthetic, strong storytelling instincts, and experience building modern brands in a competitive landscape. Must have extensive management experience; this person will be managing a team in London and New York. In this role you’ll get to: Creative Vision & Brand Stewardship
Own and evolve the overarching creative vision and visual identity of the brand Translate brand strategy and positioning into compelling, distinctive creative systems Ensure cohesion and excellence across all channels (digital, social, retail, e‑commerce, experiential, PR, packaging) Serve as the guardian of brand standards and visual consistency Campaign & Content Leadership
Oversee the ideation, development and execution of 360° campaigns including seasonal launches, product drops, and brand initiatives Partner closely with Product, Brand Strategy, Marketing and Sales teams to translate commercial objectives into compelling creative work Oversee photoshoots, video productions, and content creation (on‑set direction and post‑production oversight) Design, Packaging & Branding
Oversee the design and development of packaging systems and product branding Oversee visual identity updates, sub‑brand creation, and line extensions Collaborate closely with product development to ensure packaging and product design aligns with innovation strategy and brand codes Maintain high standards of craftsmanship, detail, and materiality Team Leadership & Cross‑Functional Collaboration
Lead internal and cross‑functional creative processes to ensure efficiencies and alignment in delivering creative against business objectives Present creative strategy and executions to senior stakeholders, articulating both the creative ambition and the commercial rationale Build, mentor and inspire a high‑performing creative team, fostering a culture of craft, curiosity and constructive challenge Support the team in managing external agencies, freelancers, photographers, stylists and production partners Partner cross‑functionally with Marketing, Product, Brand and Sales to align creative with business objectives Manage timelines, budgets, and creative workflows efficiently What We’re Looking For
10+ years of experience in creative leadership, art direction, or design at a top agency or consumer brand (beauty or personal care a plus), with 7+ years of management experience A portfolio showcasing exceptional art direction, design systems, and visually distinctive brand work Strong leadership experience managing and developing creative teams Mastery of design tools including Figma, InDesign, Photoshop Experience leading global campaigns and adapting creative for regional markets Confidence presenting to senior leaders and advocating for bold, elevated creative work Strong communication skills A collaborative mindset and passion for mentoring and growing creative talent Experience in video art direction, storyboarding, and directing visual narratives The good Stuff
Flexible working hours with core hours from 10am to 4pm Working 2 days in the office and 3 days from home Salary from £75,000 Performance‑related bonus of 15% based on annual salary 27 days holiday, with the option to buy or sell holiday days ❤️ 2 volunteering days per year 10 days working from any location of your choice Flexible bank holidays—choose the standard bank holidays or swap them for dates that are more meaningful to you ♂️Free in‑office massages Enhanced family policies Supportive Period & Menopause Policies Enhanced pension scheme ️ Life assurance at 4x your salary Private medical insurance Medical cash plan for everyday healthcare needs ♀️ Cycle to Work Scheme Meeting‑free Fridays with an early 4:00pm finish to kickstart your weekend! Pet friendly office. Bring your furry friend to work with you! If you require a reasonable accommodation to participate in our hiring process, please let us know at any stage. Ready to join our team? Visit Careers – Tangle Teezer to submit your application. BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to build better products, make better decisions, and serve our customers better. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need. BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to BIC team member in any form without a valid written search agreement in place for that position, will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or other means.
#J-18808-Ljbffr