
Sales Director, Media and Entertainment
Harmonic, Los Angeles, CA, United States
Job Description
We are looking for a Sales Director who is responsible for selling Harmonic’s Video streaming solutions in the assigned territory through new business acquisition and/or growing existing accounts. This involves developing and maintaining relationships with senior level business, finance and technical executives and demonstrating how our solutions will allow them to efficiently run critical video services for their business.
Role Description
You will report to the Vice President, Sales, Media & Entertainment.
Location
Remote – this position is 100% Remote based in the US, ideally on the West Coast, and preferably Los Angeles. Secondary preference would be NYC area.
Scope
This is a complex Video streaming solution and/or SaaS sales and relationship management position that requires understanding the customer's business and technology environment. The incumbent will serve as a subject matter expert in product and market expertise.
What You Will Be Doing
Focus on new accounts targeting sports and new media – Los Angeles media accounts, Mid‑tier Accounts, sports accounts and FAST platforms
Develop partnerships with SIs to use VOS as an engine for video pipeline providers.
Target accounts that are underserved
Develop a direct relationship and new video streaming opportunities with existing key accounts and new customers.
Identify, qualify and close new business with existing strategic key accounts in the given territory
Establish and/or develop a strong relationship with Harmonic’s Strategic and Technology partners to cooperate on business opportunities and jointly offer a comprehensive ecosystem to the customers
Define and implement an aggressive customer acquisition strategy including a clear plan to take out the competition at potential customers
Understand, articulate and document the business and technical needs of the assigned major accounts
Report key information in a timely manner and bring visibility to the Company with accurate forecasting
Effectively and appropriately engage sales resources – technical pre‑sales, product management, program management, partners, executive team and legal – and coordinate internal and external participation in tactical and strategic initiatives
Respond to RFI/RFPs, leading proposal creation, developing ROI and TCO analysis
What You Should Have
Representing and embodying the sales organization’s values of: Individual Leadership with accountability, commitment to goals and ability to mobilize for success; Customer Advocacy with the ability to listen to the customer to gain insight and then orchestrate solutions; Team Representation with the ability to lead, collaborate and accelerate the team to success
Extensive direct sales experience
Deep video technology and market expertise
Demonstrable experience in a regional or key account sales management role, preferably acquired in the video infrastructure delivery market
Understanding of and ability to succinctly articulate the current strategic needs of Harmonic’s customers in the nominated accounts
Significant market contacts, technical knowledge and experience selling complex video technology solutions
Successful experience in proposing and selling SaaS solutions
Proven background in developing relationships with key decision makers and influencers
Experience in closing large and multi‑year technology deals
Skills
Consultative Sales: Must exhibit ability to effectively comprehend, analyze, and resolve sales situations within the construct of typical and newly developed strategic accounts
Influence and Negotiation
Entrepreneurial spirit with a proactive, aggressive and tenacious hunter sales approach to acquire new customers
Business Acumen & Business Analytics: Pipeline/forecast management and ability to articulate business case
Verbal: Must have executive presence and clear communication skills (internal/external)
Persuasion: Capability of persuading others to accept product/solution concepts that may differ from their initial perspectives
Judgment and Decision Making: Mitigate Harmonic’s risk, manage expenses, comprehension of the relative liabilities and benefits of potential actions, analyzing information and evaluating results to choose the best solution and solve problems
Interpersonal Skills: Must demonstrate a high EQ and have the ability to maintain constructive, assertive, collaborative and cooperative working relationships with peers, cross‑functional organizations and partners; collaborative team player
Updating and Using Relevant Knowledge: Must keep up‑to‑date with technical, operational, and commercial aspects of Harmonic’s products, services and solutions and knowledge of external best‑in‑class marketing solutions and approaches
Creativity: Develop creative tactical sales positioning and solution selling methods to suit demanding sales situations
Software Tool and Programs: Use of Harmonic’s standardized applications to optimize the execution of deliverables
Education, Training
Proven experience with new strategic account development within the Media, Entertainment, Broadcast, Telecom and/or SaaS market sectors.
Travel
Ability and willingness to travel regularly for business needs.
Pay & Benefits
For this role, the estimated base salary range is between $150,000 - $175,000. The actual base salary will vary based on various factors, including market, location and individual qualifications objectively assessed during the interview process. This position may also be eligible to receive incentive compensation: bonus, equity, and benefits. Sales positions are generally offered a competitive On Target Earnings (OTE) incentive compensation structure.
Diversity, Equality, and Inclusion at Harmonic Inc
At Harmonic, we believe that building and nurturing a global team with diverse backgrounds and voices is critical to our success. Together, we achieve excellence through creativity and innovation, build relationships based on integrity and mutual respect, and deliver the highest quality in every aspect of our business for the benefit of our employees, business partners and shareholders.
Additional Equal Opportunity Statement
Harmonic is an equal opportunity employer. Qualified applicants will receive consideration for employment regardless of gender, race, color, national origin, ancestry, citizenship, religion, age, physical or mental disability, medical condition, genetic information, pregnancy, sexual orientation, gender identity or gender expression, veteran status, or marital status, or any other characteristic protected by federal, state or local law. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. Additionally, we will make reasonable accommodation to assist a person with a disability in the application process. If you need an accommodation in order to apply for a position, please contact hrhelp.nam@harmonicinc.com.
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About Us
Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized broadband and video delivery solutions, enables media companies and service providers to deliver ultra‑high‑quality video streaming and broadcast services to consumers globally. The company revolutionized broadband networking via the industry’s first virtualized broadband solution, enabling operators to more flexibly deploy gigabit internet services to consumers’ homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud‑native technologies, or powering the delivery of gigabit internet services, Harmonic is changing the way media companies and service providers monetize live and on‑demand content on every screen. More information is available at www.harmonicinc.com.
About The Team
Shape the Future of Video with Harmonic. At Harmonic, we don’t just deliver video—we redefine it. As a global leader in video streaming and monetization, our video business is powered by cutting‑edge cloud‑native technologies and a culture rooted in collaboration, curiosity, and continuous innovation. We thrive on solving complex customer challenges, whether by pioneering new advertising capabilities, optimizing live sports delivery, or advancing AI‑driven workflows. Our teams span continents and disciplines, united by shared values of integrity, respect, and excellence. If you’re a tech visionary who values impact, agility, and working with passionate peers, join us to build what’s next in media and streaming.
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