Customer Marketing Manager, Patient

The Position About this Marketing Role The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs. This is integral to successfully delivering the Marketing Vision. This position will be primarily focused on marketing to patients and caregivers in the Rare Bleeding Disorders community. Key Job Responsibilities Strategy Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market / competitor insights and other data needed, collaborating closely with the Sr. Customer Marketers Content Self-authors derivative tactics for marketing campaigns, with a greater emphasis on derivative variants and incorporates post-PRC edits and adjustments Supports customer marketing strategies and activities including but not limited to monitoring timelines, content planning calendars, and content handoffs Engages with media agencies, monitors go-lives/trafficking, and participates in customer-specific tactical planning Execution Performs a wide range of tactical activities to support seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels Partners with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to facilitate development, approval, and pull-through of compliant and effective promotional tactics Measures, refines, and adjusts campaign elements to optimize performance based on real-time data and brand objectives Supports cross-marketing, cross-functional, and field alignment for optimal deployment of content and campaigns Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects Pursues continuous professional development by mastering the latest capabilities and tools in content creation, execution, and analytics Demonstrates Foundational Proficiency within the following Key Competencies Customer Understanding - I’m always learning about my customers, what they need, and the world they live in. Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers. Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals. Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action. Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way. Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together. Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience. Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement. Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact. Minimum Candidate Qualifications & Experience Bachelor's degree One year of marketing experience or an MBA 4 years minimum work experience, with 2 years of commercial experience (e.g., market access, marketing, sales or customer insights) Additional Desired Candidate Qualifications & Experience Marketing experience in relevant industries Experience in executing marketing tactics that have strengthened market positioning and driven high-value customer and business outcomes Strong collaboration skills with an ability to inspire and influence others An ability to combine analytical skills with creativity to tell compelling stories Curiosity and empathy for our community customers Location This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus. Relocation assistance is not available at this time. The expected salary range for this position The expected salary range for this position based on the primary location in California is $128,700 - $238,900. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits outlined at the company’s benefits portal. Benefits Benefits details are available through the company's benefits portal. Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws. 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