Marketing Manager, North America

Strategy Develop and own quarterly marketing plans aligned with NA sales objectives, ICP and target personas Plan and execute omnichannel, multi-touch campaigns across events, paid media, email, direct mail, content marketing, and social media Conduct market research to understand regional competitive dynamics, buyer preferences, and industry trends Identify and pursue new marketing channels and tactics specific to the NA construction market Adapt global campaigns for regional relevance, ensuring messaging resonates with American and Canadian audiences Manage regional marketing budget allocation and track spend against targets Serve as the marketing liaison with the NA GTM team, building strong cross-functional relationships Account-Based Marketing Work closely with the Sales Team to align on target accounts, pipeline goals, and sales priorities Develop and execute account-based marketing (ABM) programs targeting key construction companies in Canada and the US Provide sales with campaign insights, lead intelligence, and account engagement data Conduct regular pipeline reviews with the GTM team to optimize marketing contribution Event Marketing Own event strategy for North America, including trade shows, webinars, field demonstrations, and customer events Build and nurture relationships with industry associations, event organizers, and partners across Canada and US Manage sponsorship and partnership agreements for events Manage handoff of event logistics with events team Create event-specific content, promotional campaigns, and sales enablement materials Track event ROI and optimize the event portfolio based on pipeline contribution and brand impact Marketing Operations & Performance Contribute to the development and improvement of lead management processes and maintain scoring, routing, nurturing, and quality standards Maintain marketing automation workflows and CRM data integrity for NA leads and accounts Track, analyze, and report on key demand generation metrics: MQLs, conversion rates, pipeline contribution, CAC, ROI Provide weekly and monthly performance reports highlighting wins, challenges, and optimization plans Implement testing frameworks to continuously improve campaign effectiveness Maintain and optimize the marketing tech stack for maximum efficiency Key Measures of Success Top of Funnel Metrics: MQL/SQL Marketing-sourced and influenced pipeline contribution and closed revenue Marketing CAC payback Requirements 6+ years of B2B marketing experience Demonstrated ability to create marketing programs that generate high-quality leads and measurable sales pipeline Successfully planned and executed trade shows, conferences, or corporate events Experience with CRM and marketing automation tools (HubSpot) and paid advertising platforms (LinkedIn, Google Ads) Confidence analyzing campaign performance, understanding funnel metrics, and making optimization decisions based on data Highly Valued Experience AI-first builder who has experimented and implemented workflows that streamline efficiency and increase output Experience in construction tech or marketing to technical audiences Account-based marketing (ABM) program experience targeting enterprise accounts Experience marketing to both countries (Canada and US) Timescapes Values Alignment Customer value comes first: Every campaign decision is made with customer impact in mind Act with intent: Thoughtful and deliberate in approach; everything done for a strategic reason 1% better every day: Commitment to continuous improvement and compound growth Simple, but not easy: Strives for simplicity in execution while embracing necessary complexity Compensation & Benefits Competitive base salary Performance bonus based on company growth and target achievement EAP and wellbeing support Great work environment Growth and development #J-18808-Ljbffr