Paid Media Specialist

Overview At RPM, we’re in the business of extraordinary. We believe people‑first is the way to success, which is why we provide top industry pay, comprehensive benefits, and a path of upward mobility via career training and education. Join us and start your extraordinary journey today. Position Summary We are searching for a skilled paid specialist to transform our paid marketing campaigns. In this role you will set up and manage paid search marketing and online advertising, and work with our digital marketing team to create campaigns that maximize online presence and conversions. Successful execution requires experience in designing, buying, and managing paid search and paid social marketing campaigns for properties, data‑driven decision making, and adherence to Fair Housing Laws. Responsibilities Meeting with clients to determine their goals and budget Advising clients and other stakeholders on costs, expectations, outcomes, and processes Brainstorming ideas for marketing campaigns and paid advertising Working alongside a team of digital marketers, such as SEO specialists, content marketers, and web developers Creating and managing search engine marketing campaigns Monitoring and analyzing web analytics and campaign performance Defining campaign budgets, aligning campaign goals, and ensuring adherence to search optimization principles Identifying and presenting new avenues of paid advertising to clients Utilizing demand‑side RTP platforms to promote adverts and campaigns Ensuring a positive ROI on client spending and PPC ad campaigning Education and Experience A Bachelor’s degree in marketing, information technology, or digital marketing Certification as a PPC specialist or paid search specialist is beneficial At least two years of experience as a paid search marketer or in the paid search space A thorough working knowledge of demand‑side platforms A detailed understanding of practically applying PPC marketing principles Data and web metrics analytical skills Collaborative mindset and a team player Passionate about marketing and search marketing Driven to achieve results and make an impact Qualifications Physical Requirements: May be required to sit or stand for extended periods of time Must be able to read documents, computer screens and data Must be able to hear and understand verbal communications in person and over the phone or computer May occasionally be required to lift or carry items weighing up to 15 pounds Must be able to operate a computer, keyboard, mouse and other office equipment Work Environment This is a hybrid role, requiring the associate to work in our Phoenix office three days per week The office is an open setting which may include bright lights, constant noises and distractions Benefits Weekly pay for all associates working onsite at an apartment community Comprehensive healthcare coverage available for all full‑time, regular associates Employer‑paid employee assistance, mental health, and wellness programs Ancillary benefits including critical illness, hospital indemnity, and accident insurance 401(k) with robust company match Opportunities for professional development, career growth, and role‑based learning plans Diversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG) Paid time off plus floating holidays and volunteer days Discounted perks (Costco membership, movie tickets, health & wellness, entertainment & travel discounts) Equal Opportunity RPM Living is an Equal Opportunity Employer. #J-18808-Ljbffr