Solutions and Services Brand and Performance Marketing Director
Lenovo, Morrisville, NC, United States
Solutions and Services Brand and Performance Marketing Director
Feb 21, 2026 Overview Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that's brighter and more inclusive. And we go big-huge. This is an opportunity to join a
new business group at Lenovo , responsible for reshaping how the company goes to market with solutions and services and influencing the future of Lenovo's growth. Do you thrive on
reshaping a corporate narrative
for a Global Fortune 500 company? Can you turn complex technology into compelling stories that resonate with executives? Do you know how to use events, content, and campaigns to generate
high-quality, sales-ready leads , not just impressions? If so, this role sits at the intersection of
brand, storytelling, and revenue impact . Role and Responsibilities
The
Solutions and Services Brand and Performance Marketing Director
is responsible for building and strengthening Lenovo's Solutions and Services Group (SSG) brand globally, with a strong emphasis on
story-driven marketing that fuels qualified demand and pipeline growth . This leader will define and scale Lenovo's
SSG narrative , translating complex services, solutions, and outcomes into compelling stories that resonate with IT and business decision makers—while ensuring marketing programs consistently generate
high-intent, well-qualified leads
aligned to sales priorities. This role is not only responsible for defining the SSG story, but for owning and managing the end-to-end marketing programs that translate that story into measurable lead generation, sales pipeline contribution, and revenue impact in partnership with global Sales teams. Key Responsibilities
Brand Storytelling & Narrative Leadership Own and evolve the
global SSG brand narrative , ensuring Lenovo's solutions and services are clearly positioned through
outcome-based, customer-centric storytelling . Translate complex technical capabilities into
clear, executive-level stories
that articulate business value, differentiation, and proof. Build a repeatable storytelling framework that spans
campaigns, events, web, content, and customer advocacy . Establish Lenovo's Solutions & Services brand as a
trusted authority
through thought leadership, industry narratives, and customer success stories. Customer Storytelling & Advocacy Build and scale a
world-class customer reference and advocacy program
that produces credible, sales-ready assets (case studies, videos, event speakers, peer references). Ensure customer stories go beyond "what was delivered" to clearly articulate
business outcomes, ROI, and transformation impact . Partner with Sales to activate customer stories directly in
account-based motions, pipeline acceleration, and late-stage deals . Design and execute integrated marketing programs that
drive high-quality, sales-qualified leads , not just top-of-funnel awareness. Co-own with Sales the design, execution, and optimization of integrated marketing programs that drive sales-qualified leads, pipeline creation, and deal acceleration across priority segments. Ensure events, campaigns, and digital programs are optimized for
intent, conversion, and pipeline contribution , not vanity metrics. Use storytelling and content strategy to attract, nurture, and convert
high-value enterprise prospects . Establish clear metrics to measure
lead quality, pipeline influence, conversion rates, and revenue impact . Events as Story & Demand Engines Serve as executive lead for global events, Lenovo-owned experiences, and vertical-specific activations. Design event strategies that deliver
compelling storytelling moments
while driving
qualified lead capture and pipeline creation . Ensure event content, speakers, and experiences align tightly to priority solutions, target buyers, and sales motions. Partner with Sales to ensure event leads are
actionable, prioritized, and followed through . Digital, Campaigns & Web Experience Oversee SSG's web and digital presence, ensuring storytelling, navigation, and content clearly guide buyers toward action. Lead integrated campaigns across digital, paid media, content, and social that balance
brand building with demand generation . Continuously optimize messaging, content, and calls-to-action to improve
engagement, qualification, and conversion . Measurement, Governance & Optimization Establish measurement frameworks that connect
storytelling and brand programs directly to lead quality, pipeline, and revenue outcomes . Track performance across campaigns, events, and digital experiences—using insights to continuously refine messaging and targeting. Own brand governance to ensure consistency in messaging, voice, design, and storytelling across regions and channels. Characteristics The successful candidate must: Be a Storyteller:
Craft compelling, credible narratives that resonate with executive audiences and influence buying decisions. Be Revenue-Minded:
Care deeply about lead quality, pipeline impact, and sales outcomes—not just awareness metrics. Be Strategic:
Balance long-term brand building with short-term demand and pipeline needs. Be Collaborative:
Partner seamlessly with Sales, Product, Demand, and agency teams. Be Data-Driven:
Use performance insights to refine storytelling, targeting, and lead quality. Be Global:
Communicate effectively across cultures, regions, and markets. Be Accountable:
Own results and continuously raise the bar on marketing effectiveness. Basic Requirements Bachelor's degree in Marketing, Business, or related field (Master's preferred). 12+ years of B2B technology marketing experience, including
storytelling, brand, and demand-driven programs . Preferred Requirements Proven success using
story-led marketing to generate qualified leads and influence pipeline
in complex enterprise sales environments. Demonstrated experience owning
explicit marketing-qualified lead (MQL) and sales-qualified opportunity (SQO) targets, with accountability for lead quality, conversion rates, and downstream pipeline impact in partnership with Sales. Strong expertise in
executive storytelling, messaging, and narrative development
for global audiences. Significant experience partnering with enterprise Sales organizations, including shared accountability for lead quality and pipeline contribution Track record of building customer advocacy programs that directly support revenue growth. Strong analytical skills with experience measuring
lead quality, pipeline contribution, and ROI . Experience managing agencies, vendors, and significant marketing budgets. Global experience mindset with willingness to travel ~20%. This role offers the flexibility to be home-based anywhere in the U.S. with preference for the Eastern or Central time zones. If you're near our Chicago or Raleigh offices, we follow a friendly hybrid model with three days a week in the office-great for collaboration and connection! The base salary range budgeted for this position is $160,000 to $240,000. Individuals may also be considered for bonuses and/or commissions. Lenovo's various benefits can be found at www.lenovobenefits.com. In compliance with Colorado's EPEWA, the expected Application Deadline for this position is 2/20/2026 - this applies to both internal and external candidates We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
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Feb 21, 2026 Overview Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that's brighter and more inclusive. And we go big-huge. This is an opportunity to join a
new business group at Lenovo , responsible for reshaping how the company goes to market with solutions and services and influencing the future of Lenovo's growth. Do you thrive on
reshaping a corporate narrative
for a Global Fortune 500 company? Can you turn complex technology into compelling stories that resonate with executives? Do you know how to use events, content, and campaigns to generate
high-quality, sales-ready leads , not just impressions? If so, this role sits at the intersection of
brand, storytelling, and revenue impact . Role and Responsibilities
The
Solutions and Services Brand and Performance Marketing Director
is responsible for building and strengthening Lenovo's Solutions and Services Group (SSG) brand globally, with a strong emphasis on
story-driven marketing that fuels qualified demand and pipeline growth . This leader will define and scale Lenovo's
SSG narrative , translating complex services, solutions, and outcomes into compelling stories that resonate with IT and business decision makers—while ensuring marketing programs consistently generate
high-intent, well-qualified leads
aligned to sales priorities. This role is not only responsible for defining the SSG story, but for owning and managing the end-to-end marketing programs that translate that story into measurable lead generation, sales pipeline contribution, and revenue impact in partnership with global Sales teams. Key Responsibilities
Brand Storytelling & Narrative Leadership Own and evolve the
global SSG brand narrative , ensuring Lenovo's solutions and services are clearly positioned through
outcome-based, customer-centric storytelling . Translate complex technical capabilities into
clear, executive-level stories
that articulate business value, differentiation, and proof. Build a repeatable storytelling framework that spans
campaigns, events, web, content, and customer advocacy . Establish Lenovo's Solutions & Services brand as a
trusted authority
through thought leadership, industry narratives, and customer success stories. Customer Storytelling & Advocacy Build and scale a
world-class customer reference and advocacy program
that produces credible, sales-ready assets (case studies, videos, event speakers, peer references). Ensure customer stories go beyond "what was delivered" to clearly articulate
business outcomes, ROI, and transformation impact . Partner with Sales to activate customer stories directly in
account-based motions, pipeline acceleration, and late-stage deals . Design and execute integrated marketing programs that
drive high-quality, sales-qualified leads , not just top-of-funnel awareness. Co-own with Sales the design, execution, and optimization of integrated marketing programs that drive sales-qualified leads, pipeline creation, and deal acceleration across priority segments. Ensure events, campaigns, and digital programs are optimized for
intent, conversion, and pipeline contribution , not vanity metrics. Use storytelling and content strategy to attract, nurture, and convert
high-value enterprise prospects . Establish clear metrics to measure
lead quality, pipeline influence, conversion rates, and revenue impact . Events as Story & Demand Engines Serve as executive lead for global events, Lenovo-owned experiences, and vertical-specific activations. Design event strategies that deliver
compelling storytelling moments
while driving
qualified lead capture and pipeline creation . Ensure event content, speakers, and experiences align tightly to priority solutions, target buyers, and sales motions. Partner with Sales to ensure event leads are
actionable, prioritized, and followed through . Digital, Campaigns & Web Experience Oversee SSG's web and digital presence, ensuring storytelling, navigation, and content clearly guide buyers toward action. Lead integrated campaigns across digital, paid media, content, and social that balance
brand building with demand generation . Continuously optimize messaging, content, and calls-to-action to improve
engagement, qualification, and conversion . Measurement, Governance & Optimization Establish measurement frameworks that connect
storytelling and brand programs directly to lead quality, pipeline, and revenue outcomes . Track performance across campaigns, events, and digital experiences—using insights to continuously refine messaging and targeting. Own brand governance to ensure consistency in messaging, voice, design, and storytelling across regions and channels. Characteristics The successful candidate must: Be a Storyteller:
Craft compelling, credible narratives that resonate with executive audiences and influence buying decisions. Be Revenue-Minded:
Care deeply about lead quality, pipeline impact, and sales outcomes—not just awareness metrics. Be Strategic:
Balance long-term brand building with short-term demand and pipeline needs. Be Collaborative:
Partner seamlessly with Sales, Product, Demand, and agency teams. Be Data-Driven:
Use performance insights to refine storytelling, targeting, and lead quality. Be Global:
Communicate effectively across cultures, regions, and markets. Be Accountable:
Own results and continuously raise the bar on marketing effectiveness. Basic Requirements Bachelor's degree in Marketing, Business, or related field (Master's preferred). 12+ years of B2B technology marketing experience, including
storytelling, brand, and demand-driven programs . Preferred Requirements Proven success using
story-led marketing to generate qualified leads and influence pipeline
in complex enterprise sales environments. Demonstrated experience owning
explicit marketing-qualified lead (MQL) and sales-qualified opportunity (SQO) targets, with accountability for lead quality, conversion rates, and downstream pipeline impact in partnership with Sales. Strong expertise in
executive storytelling, messaging, and narrative development
for global audiences. Significant experience partnering with enterprise Sales organizations, including shared accountability for lead quality and pipeline contribution Track record of building customer advocacy programs that directly support revenue growth. Strong analytical skills with experience measuring
lead quality, pipeline contribution, and ROI . Experience managing agencies, vendors, and significant marketing budgets. Global experience mindset with willingness to travel ~20%. This role offers the flexibility to be home-based anywhere in the U.S. with preference for the Eastern or Central time zones. If you're near our Chicago or Raleigh offices, we follow a friendly hybrid model with three days a week in the office-great for collaboration and connection! The base salary range budgeted for this position is $160,000 to $240,000. Individuals may also be considered for bonuses and/or commissions. Lenovo's various benefits can be found at www.lenovobenefits.com. In compliance with Colorado's EPEWA, the expected Application Deadline for this position is 2/20/2026 - this applies to both internal and external candidates We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
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