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(Paid Media / Performance Marketing)

Cruzader Advanced Recruiting Solutions, New York, NY, United States


Multiple Openings - (Paid Media Manager) & (Paid Media Specialist)

Overview A rapidly growing digital marketing organization is seeking a Digital Media Strategist to support and execute performance-driven campaigns across paid channels. This role sits at the intersection of data, strategy, and execution focused on driving measurable outcomes including conversions, revenue, and return on ad spend (ROAS).

This is an opportunity to work across a diverse portfolio of clients, leveraging data insights and testing methodologies to optimize campaign performance while collaborating with cross-functional teams.

Role Description These are full-time, hybrid, Paid Media/Performance Marketing roles based in Long Island City, Queens NY. These roles involve overseeing media planning and purchasing, developing and executing marketing campaigns, conducting thorough market and trend research, and optimizing campaigns across various media platforms to deliver outstanding performance. Collaborating with cross-functional teams, you will develop strategies that drive engagement, maximize ROI, and align with organizational goals.

Key Responsibilities

Manage and optimize paid media campaigns across platforms such as Meta and Google Ads

Analyze performance data to drive actionable insights and continuous improvement

Execute A/B testing strategies and apply learnings to campaign optimization

Develop and maintain KPI dashboards and performance reports across channels

Partner with internal teams to align marketing strategies with client business goals

Communicate performance updates and recommendations to stakeholders

Provide creative and copy recommendations based on campaign performance

Support and mentor junior team members as needed

Qualifications

1–2+ years of hands‑on digital marketing experience, specifically in paid media

Experience managing campaigns focused on conversions, revenue, or ROAS

Proficiency with platforms such as Meta Ads Manager and/or Google Ads

Strong analytical mindset with experience interpreting performance data

Working knowledge of Excel (pivot tables, conditional logic, VLOOKUPs)

Strong communication skills (written and verbal)

Ability to operate in a fast‑paced, deadline‑driven environment

Bachelor’s degree or equivalent experience preferred

Paid Media Manager (Performance Marketing) Overview A growing digital marketing organization is seeking a Paid Media Manager to lead and optimize integrated performance marketing campaigns across search, social, and programmatic channels. This role blends hands‑on execution with team leadership and client engagement, focused on delivering measurable outcomes across SEM and paid social environments.

Key Responsibilities

Lead execution and optimization of paid media campaigns across Google Ads (Search, Shopping, YouTube) and paid social (Meta, TikTok)

Oversee integrated, cross‑channel campaigns including search, social, display, and programmatic

Manage and mentor a small team of digital marketing strategists or buyers

Analyze campaign performance data and provide actionable insights to improve ROI and efficiency

Maintain strong client relationships, ensuring alignment with business goals and performance expectations

Collaborate with cross‑functional and global teams to align on strategy and execution

Stay hands‑on within platforms to ensure campaign quality, pacing, and performance

Continuously improve internal workflows and campaign processes

Qualifications

3+ years of hands‑on experience managing paid media campaigns (Google Ads, Search Ads 360, Meta Ads Manager)

Strong background in SEM (Search, Shopping, YouTube) and paid social

Experience managing or mentoring team members

Agency experience strongly preferred

Proven ability to manage cross‑channel digital campaigns

Strong analytical skills with the ability to translate data into strategy

Excellent communication and client‑facing skills

Familiarity with tools such as Google Analytics and related platforms

Bachelor’s degree or equivalent experience preferred

Competitive base salary (commensurate with experience)

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