Integrated Marketing Campaign Lead
HackerOne, Austin, CO, United States
Integrated Marketing Campaign Lead
Remote Locations: Seattle, WA; Boston, MA; Austin, TX; or Washington, DC
Position Summary HackerOne is hiring an Integrated Campaign Marketing Manager to join the Growth team, reporting to the Senior Director of Brand and Growth Revenue.
What You Will Do Campaign Strategy & Planning
Develop and execute multi-channel marketing campaigns that drive demand, pipeline growth, and brand awareness across target audiences and geographies
Build campaign plans that connect audience, messaging, content, offers, channel mix, and measurement
Create campaign briefs, goals, target audience definitions, KPIs, and testing plans
Define and evolve scalable campaign themes and programs that can run across multiple quarters
Campaign Execution & Management
Manage campaign launches from setup through optimization, ensuring strong execution and on-time delivery
Coordinate campaign assets, timelines, and cross-functional workflows across marketing and go-to-market teams
Own end-to-end channel execution across digital, content, lifecycle, field, and sales-touch programs
Oversee campaign tracking and measurement to ensure clear visibility into performance
Cross-Functional Alignment
Lead cross-functional alignment with Brand, Product Marketing, Growth, Demand, Field, Sales, SDR, and Regional Marketing teams to align campaigns with business priorities
Help ensure campaigns are rooted in a clear, differentiated narrative and translated effectively into market-facing programs
Collaborate with sales and go-to-market teams to support campaign follow-up, activation, and enablement
Contribute to scalable campaign playbooks and templates that can be used across teams and regions
Reporting & Analysis
Conduct ongoing campaign reporting and share actionable insights and recommendations
Partner with marketing ops and revenue stakeholders to measure performance across lead, conversion, pipeline, and ROI metrics
Identify opportunities to improve campaign effectiveness through audience, messaging, channel, and offer optimization
Support a test-and-learn approach that drives continuous improvement in campaign performance
Minimum Qualifications
5+ years of experience in B2B marketing, with a strong foundation in campaign management, demand generation, growth marketing, or integrated marketing. Cybersecurity or AI technology experience is a plus.
Experience supporting or managing multi-channel campaigns across a range of audiences, segments, and channels
Strong analytical, project management, and cross-functional collaboration skills, with the ability to turn strategy into execution
Familiarity with marketing automation, CRM, and project management tools such as Salesforce, Marketo, HubSpot, Monday.com, or Asana
Experience using AI tools (e.g., ChatGPT) to enhance marketing workflows, content creation, campaign execution, or analysis
Compensation Bands:
Tier B: $129K-$144k Base Offers Equity
Job Benefits
Health (medical, vision, dental), life, and disability insurance*
Equity stock options
Retirement plans
Paid public holidays and unlimited PTO
Paid maternity and parental leave
Leaves of absence (including caregiver leave and leave under CO's Healthy Families and Workplaces Act)
Employee Assistance Program
Eligibility may differ by country
Visa/work permit sponsorship is not available.
Employment at HackerOne is contingent on a background check.
HackerOne is an Equal Opportunity Employer in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, pregnancy, disability or veteran status or any other protected characteristic as outlined by international, federal, state, or local laws.
This policy applies to all HackerOne employment practices, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training and apprenticeship. HackerOne makes hiring decisions based solely on qualifications, merit, and business needs at the time.
For US based roles only: Pursuant to the San Francisco Fair Chance Ordinance, all qualified applicants with arrest and conviction records will be considered for the position.
#J-18808-Ljbffr
Remote Locations: Seattle, WA; Boston, MA; Austin, TX; or Washington, DC
Position Summary HackerOne is hiring an Integrated Campaign Marketing Manager to join the Growth team, reporting to the Senior Director of Brand and Growth Revenue.
What You Will Do Campaign Strategy & Planning
Develop and execute multi-channel marketing campaigns that drive demand, pipeline growth, and brand awareness across target audiences and geographies
Build campaign plans that connect audience, messaging, content, offers, channel mix, and measurement
Create campaign briefs, goals, target audience definitions, KPIs, and testing plans
Define and evolve scalable campaign themes and programs that can run across multiple quarters
Campaign Execution & Management
Manage campaign launches from setup through optimization, ensuring strong execution and on-time delivery
Coordinate campaign assets, timelines, and cross-functional workflows across marketing and go-to-market teams
Own end-to-end channel execution across digital, content, lifecycle, field, and sales-touch programs
Oversee campaign tracking and measurement to ensure clear visibility into performance
Cross-Functional Alignment
Lead cross-functional alignment with Brand, Product Marketing, Growth, Demand, Field, Sales, SDR, and Regional Marketing teams to align campaigns with business priorities
Help ensure campaigns are rooted in a clear, differentiated narrative and translated effectively into market-facing programs
Collaborate with sales and go-to-market teams to support campaign follow-up, activation, and enablement
Contribute to scalable campaign playbooks and templates that can be used across teams and regions
Reporting & Analysis
Conduct ongoing campaign reporting and share actionable insights and recommendations
Partner with marketing ops and revenue stakeholders to measure performance across lead, conversion, pipeline, and ROI metrics
Identify opportunities to improve campaign effectiveness through audience, messaging, channel, and offer optimization
Support a test-and-learn approach that drives continuous improvement in campaign performance
Minimum Qualifications
5+ years of experience in B2B marketing, with a strong foundation in campaign management, demand generation, growth marketing, or integrated marketing. Cybersecurity or AI technology experience is a plus.
Experience supporting or managing multi-channel campaigns across a range of audiences, segments, and channels
Strong analytical, project management, and cross-functional collaboration skills, with the ability to turn strategy into execution
Familiarity with marketing automation, CRM, and project management tools such as Salesforce, Marketo, HubSpot, Monday.com, or Asana
Experience using AI tools (e.g., ChatGPT) to enhance marketing workflows, content creation, campaign execution, or analysis
Compensation Bands:
Tier B: $129K-$144k Base Offers Equity
Job Benefits
Health (medical, vision, dental), life, and disability insurance*
Equity stock options
Retirement plans
Paid public holidays and unlimited PTO
Paid maternity and parental leave
Leaves of absence (including caregiver leave and leave under CO's Healthy Families and Workplaces Act)
Employee Assistance Program
Eligibility may differ by country
Visa/work permit sponsorship is not available.
Employment at HackerOne is contingent on a background check.
HackerOne is an Equal Opportunity Employer in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, pregnancy, disability or veteran status or any other protected characteristic as outlined by international, federal, state, or local laws.
This policy applies to all HackerOne employment practices, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training and apprenticeship. HackerOne makes hiring decisions based solely on qualifications, merit, and business needs at the time.
For US based roles only: Pursuant to the San Francisco Fair Chance Ordinance, all qualified applicants with arrest and conviction records will be considered for the position.
#J-18808-Ljbffr