The Inbound Marketing Consultant
WindFarm Marketing, Roseville, CA, United States
Overview
Role Summary
The Inbound Marketing Consultant is responsible for delivering client service, strategy and project management for WindFarm client partnerships. A Day in the Life
At WindFarm, our Inbound Marketing Consultants are responsible for client success and have a knack for delivering a strong client experience. You will lead, deliver and optimize inbound marketing campaigns for a portfolio of clients to drive measurable awareness, engagement, traffic, leads, and sales. Typical tasks may include: Building an inbound marketing game plan or strategy presentation Developing detailed buyer personas for a new client Generating a content strategy for each stage of a buyer\'s journey Updating project management platform to ensure timely deliverables that meet deadlines Managing a client\'s new campaign end-to-end (strategy, graphics delivery, content creation, ads, landing page design, analytics, and reporting) Leading client communication and meetings, navigating marketing discussions with Marketing Directors, CMO\'s & Owners Creating and testing email campaigns Defining lead scoring and lead nurturing automation workflows Writing content orders for blog posts or educational downloads Curating content for social media posts Creating an editorial calendar for a client Participating in internal strategy meetings Evaluating active/past campaigns, developing insights and recommendations for improving strategy Creating or refining audience targeting, ad creative or copy tied to social or PPC ads Optimizing a website page for SEO Skills & Experience
Maintain a positive attitude in challenging situations Bachelor\'s degree in sales, marketing, business administration, or related field Two (2) years successful client strategy and service experience in an agency environment managing multiple key accounts Two (2) years of delivering effective digital marketing campaigns and results Proven client communication and project management skills Experience with marketing automation software (HubSpot, Marketo, Pardot, etc.) Mastery of Facebook, Instagram, LinkedIn, and Google AdWords advertising platforms Excellent writing skills with strong attention to detail Ability to cope with stress while navigating challenging conversations and maintaining a positive disposition Strong listening, verbal and client troubleshooting skills Desire to thrive in a fast-paced, dynamic, and partially virtual environment Self-starter who takes responsibility and delivers results for clients Interest in staying current on the dynamic world of digital marketing and marketing automation Motivation to be part of a growing organization and make a positive difference Commitment to healthy work practices and communities Preferred Education & Experience
Master\'s degree in sales, marketing, or business administration Five (5) years of related experience with progressive client management experience Two (2) years working in an inbound agency environment managing multiple key accounts Perks
Working from a sweet office in Roseville, California Comprehensive healthcare Ability to work remotely on flexible days Family-friendly work environment Open vacation policy Ongoing education and professional development Want to join Team WindFarm?
Apply Now!
#J-18808-Ljbffr
Role Summary
The Inbound Marketing Consultant is responsible for delivering client service, strategy and project management for WindFarm client partnerships. A Day in the Life
At WindFarm, our Inbound Marketing Consultants are responsible for client success and have a knack for delivering a strong client experience. You will lead, deliver and optimize inbound marketing campaigns for a portfolio of clients to drive measurable awareness, engagement, traffic, leads, and sales. Typical tasks may include: Building an inbound marketing game plan or strategy presentation Developing detailed buyer personas for a new client Generating a content strategy for each stage of a buyer\'s journey Updating project management platform to ensure timely deliverables that meet deadlines Managing a client\'s new campaign end-to-end (strategy, graphics delivery, content creation, ads, landing page design, analytics, and reporting) Leading client communication and meetings, navigating marketing discussions with Marketing Directors, CMO\'s & Owners Creating and testing email campaigns Defining lead scoring and lead nurturing automation workflows Writing content orders for blog posts or educational downloads Curating content for social media posts Creating an editorial calendar for a client Participating in internal strategy meetings Evaluating active/past campaigns, developing insights and recommendations for improving strategy Creating or refining audience targeting, ad creative or copy tied to social or PPC ads Optimizing a website page for SEO Skills & Experience
Maintain a positive attitude in challenging situations Bachelor\'s degree in sales, marketing, business administration, or related field Two (2) years successful client strategy and service experience in an agency environment managing multiple key accounts Two (2) years of delivering effective digital marketing campaigns and results Proven client communication and project management skills Experience with marketing automation software (HubSpot, Marketo, Pardot, etc.) Mastery of Facebook, Instagram, LinkedIn, and Google AdWords advertising platforms Excellent writing skills with strong attention to detail Ability to cope with stress while navigating challenging conversations and maintaining a positive disposition Strong listening, verbal and client troubleshooting skills Desire to thrive in a fast-paced, dynamic, and partially virtual environment Self-starter who takes responsibility and delivers results for clients Interest in staying current on the dynamic world of digital marketing and marketing automation Motivation to be part of a growing organization and make a positive difference Commitment to healthy work practices and communities Preferred Education & Experience
Master\'s degree in sales, marketing, or business administration Five (5) years of related experience with progressive client management experience Two (2) years working in an inbound agency environment managing multiple key accounts Perks
Working from a sweet office in Roseville, California Comprehensive healthcare Ability to work remotely on flexible days Family-friendly work environment Open vacation policy Ongoing education and professional development Want to join Team WindFarm?
Apply Now!
#J-18808-Ljbffr