Associate Director, Strategy
Publicis Groupe Holdings B.V, El Segundo, CA, United States
Position Summary
The Associate Director, Strategy plays a key role in leading media strategy and planning for assigned clients. This individual provides day‑to‑day functional management of client needs while ensuring excellence in media strategy.
Reporting to the Director, Strategy, the Associate Director leads cross‑functional collaboration, oversees media planning initiatives, and ensures strategic media approaches align with business objectives.
Hybrid role: three days in‑office each week. Recruiter will discuss specifics and accommodations.
Strategic Media Planning & Execution
Drive the media planning process, ensuring alignment with strategic objectives.
Oversee media strategy development, including channel mix recommendations and budget allocation.
Provide initial perspectives on media strategies and approaches.
Manage multiple accounts, transitioning seamlessly between them.
Represent the interests of cross‑functional teams in client and agency partner meetings.
Push for continuous improvement.
Stay informed on industry trends, emerging media opportunities, and Publicis Groupe capabilities.
Contribute to new business and organic growth efforts.
Client & Stakeholder Management
Serve as a primary point of contact for day‑to‑day client communications.
Build strong relationships with clients, demonstrating an understanding of their business priorities.
Provide strategic input to help shape clients’ marketing priorities.
Present media strategies and performance updates effectively.
Advocate for client needs while ensuring agency best practices are upheld.
Leadership & Talent Development
Manage and mentor a team of direct and indirect reports.
Oversee onboarding, training, and development processes.
Provide ongoing coaching, performance management, and professional development.
Manage and delegate team workload, ensuring quality outcomes.
Foster a collaborative and inclusive work environment.
Participate in hiring efforts by assessing and onboarding new talent.
Cross-Functional Collaboration
Work collaboratively with internal teams to drive integrated media strategy initiatives.
Partner with internal cross‑functional leaders to ensure strategic alignment of deliverables with client needs.
Provide input on deliverable timelines in partnership with cross‑functional teams.
Requirements
5+ years media planning experience.
2+ years management experience.
1+ year cross‑channel media planning experience in 4 channels (Digital, Video, Print, OOH, DTC, HCP, Payer/Managed Market).
2+ years HCP/Pharma media planning and media strategy experience.
Familiarity with standard media research and planning tools (e.g. MediaOcean).
Benefits Medical coverage, dental, vision, disability, 401(k), parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation range: $81,225 – $129,987 annually.
All your information will be kept confidential according to EEO guidelines.
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Reporting to the Director, Strategy, the Associate Director leads cross‑functional collaboration, oversees media planning initiatives, and ensures strategic media approaches align with business objectives.
Hybrid role: three days in‑office each week. Recruiter will discuss specifics and accommodations.
Strategic Media Planning & Execution
Drive the media planning process, ensuring alignment with strategic objectives.
Oversee media strategy development, including channel mix recommendations and budget allocation.
Provide initial perspectives on media strategies and approaches.
Manage multiple accounts, transitioning seamlessly between them.
Represent the interests of cross‑functional teams in client and agency partner meetings.
Push for continuous improvement.
Stay informed on industry trends, emerging media opportunities, and Publicis Groupe capabilities.
Contribute to new business and organic growth efforts.
Client & Stakeholder Management
Serve as a primary point of contact for day‑to‑day client communications.
Build strong relationships with clients, demonstrating an understanding of their business priorities.
Provide strategic input to help shape clients’ marketing priorities.
Present media strategies and performance updates effectively.
Advocate for client needs while ensuring agency best practices are upheld.
Leadership & Talent Development
Manage and mentor a team of direct and indirect reports.
Oversee onboarding, training, and development processes.
Provide ongoing coaching, performance management, and professional development.
Manage and delegate team workload, ensuring quality outcomes.
Foster a collaborative and inclusive work environment.
Participate in hiring efforts by assessing and onboarding new talent.
Cross-Functional Collaboration
Work collaboratively with internal teams to drive integrated media strategy initiatives.
Partner with internal cross‑functional leaders to ensure strategic alignment of deliverables with client needs.
Provide input on deliverable timelines in partnership with cross‑functional teams.
Requirements
5+ years media planning experience.
2+ years management experience.
1+ year cross‑channel media planning experience in 4 channels (Digital, Video, Print, OOH, DTC, HCP, Payer/Managed Market).
2+ years HCP/Pharma media planning and media strategy experience.
Familiarity with standard media research and planning tools (e.g. MediaOcean).
Benefits Medical coverage, dental, vision, disability, 401(k), parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation range: $81,225 – $129,987 annually.
All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr