Marketing Specialist II
Members 1st Federal Credit Union, Enola, PA, United States
Overview
When you join the Members 1st team, you become part of something much bigger than a credit union. You become part of our family—a tight‑knit bunch with big dreams and even bigger values. It is an exciting time for us as we continue to grow, and we hope that you will choose to grow along with us. We offer competitive pay, healthcare, paid benefits, opportunities for professional advancement, and work‑life balance. We also provide a place where you are accepted and respected for your individuality.
Responsibilities The Marketing Specialist II will lead the development, coordination, and execution of comprehensive multi‑channel marketing campaigns with strategic oversight and creative ownership. This role expands beyond tactical execution to include campaign strategy development, cross‑functional collaboration with marketing and relationship building with other business unit leadership.
This position requires advanced analytical capabilities to partner with the Digital Engagement & Research teams to interpret campaign performance data, identify market trends and recommend strategic improvements. It also involves managing multiple complex projects simultaneously while maintaining quality standards and meeting deadlines. The Marketing Specialist II will serve as the primary point of contact for selecting marketing products and have decision‑making authority for campaign modifications within established parameters.
Under the supervision of the Marketing Manager, this role includes budget oversight responsibilities for assigned campaigns and projects, requiring cost‑benefit analysis and ROI optimization. The Marketing Specialist II will also contribute to the development of marketing policies and procedures, bringing practical experience to strategic planning discussions.
This is a hybrid opportunity that requires office presence at the Headquarters in Enola, PA 2–3 days per week. In‑person training may be required.
Skills
Advanced oral and written communication skills and presentation skills
Advanced organizational and strategic project management capabilities
Exceptional creative and innovative problem‑solving abilities
Strong business acumen and familiarity with client and stakeholder relationship management
Comprehensive knowledge of marketing theory, practice, and industry innovations
Advanced understanding of marketing analytics and market research
Knowledge of emerging technologies and their marketing applications
Competencies
Accountability and self‑management
Communication
Effective knowledge
Innovation and problem‑solving
Teamwork and leadership
Working Conditions / Physical Demands
Ability to communicate effectively in English, both orally and in writing
Visual ability to perform activities such as preparing and analyzing data and figures, viewing a computer terminal, and extensive reading
Ability to sit for extended periods
Manual skill for operation of PC keyboard and standard office equipment
Ability to travel, including occasional overnight travel
Ability to exert minimum force occasionally to lift, carry, push, pull or move objects
Qualifications 3–5 years of related experience.
Driver’s License Requirement No.
Education Level General and business knowledge equivalent to a bachelor’s degree.
Certifications None.
Equal Opportunity Employer Members 1st provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Compensation Overview Competitive salary, entry point $63,000+/yr, with potential for higher compensation based on experience, skills, education, and location.
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Responsibilities The Marketing Specialist II will lead the development, coordination, and execution of comprehensive multi‑channel marketing campaigns with strategic oversight and creative ownership. This role expands beyond tactical execution to include campaign strategy development, cross‑functional collaboration with marketing and relationship building with other business unit leadership.
This position requires advanced analytical capabilities to partner with the Digital Engagement & Research teams to interpret campaign performance data, identify market trends and recommend strategic improvements. It also involves managing multiple complex projects simultaneously while maintaining quality standards and meeting deadlines. The Marketing Specialist II will serve as the primary point of contact for selecting marketing products and have decision‑making authority for campaign modifications within established parameters.
Under the supervision of the Marketing Manager, this role includes budget oversight responsibilities for assigned campaigns and projects, requiring cost‑benefit analysis and ROI optimization. The Marketing Specialist II will also contribute to the development of marketing policies and procedures, bringing practical experience to strategic planning discussions.
This is a hybrid opportunity that requires office presence at the Headquarters in Enola, PA 2–3 days per week. In‑person training may be required.
Skills
Advanced oral and written communication skills and presentation skills
Advanced organizational and strategic project management capabilities
Exceptional creative and innovative problem‑solving abilities
Strong business acumen and familiarity with client and stakeholder relationship management
Comprehensive knowledge of marketing theory, practice, and industry innovations
Advanced understanding of marketing analytics and market research
Knowledge of emerging technologies and their marketing applications
Competencies
Accountability and self‑management
Communication
Effective knowledge
Innovation and problem‑solving
Teamwork and leadership
Working Conditions / Physical Demands
Ability to communicate effectively in English, both orally and in writing
Visual ability to perform activities such as preparing and analyzing data and figures, viewing a computer terminal, and extensive reading
Ability to sit for extended periods
Manual skill for operation of PC keyboard and standard office equipment
Ability to travel, including occasional overnight travel
Ability to exert minimum force occasionally to lift, carry, push, pull or move objects
Qualifications 3–5 years of related experience.
Driver’s License Requirement No.
Education Level General and business knowledge equivalent to a bachelor’s degree.
Certifications None.
Equal Opportunity Employer Members 1st provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Compensation Overview Competitive salary, entry point $63,000+/yr, with potential for higher compensation based on experience, skills, education, and location.
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