Senior Marketing Manager
Essence Coaching Group, New York, NY, United States
Senior Marketing Manager
Location:
New York City (Hybrid) Salary:
$160,000 – $190,000 Employment Type:
Full-time
Role Overview We are hiring a Senior Marketing Manager to build and scale a high-impact go-to-market (GTM) engine from the ground up. This role is focused on driving measurable pipeline growth, enabling sales performance, and refining messaging to support enterprise deal cycles.
You will work closely with Revenue and Sales leadership to ensure marketing efforts directly contribute to revenue outcomes and business growth.
Key Responsibilities Pipeline Generation
Own and drive measurable marketing contribution to new business pipeline
Execute account-based marketing (ABM), events, and targeted campaigns aligned with ICP
Support aggressive growth targets through high-impact demand generation
Brand Awareness
Increase visibility among top-tier enterprise prospects
Manage presence at conferences and industry events
Execute strategic ABM plays to strengthen market positioning
Sales Enablement
Develop and maintain high-quality collateral (ROI tools, decks, discovery guides, executive materials)
Partner with sales teams to improve conversion rates and reduce deal cycle time
Messaging & Positioning
Continuously refine value propositions based on market feedback
Collaborate with Sales, Product, and Customer Success teams
Validate messaging through outreach, win/loss analysis, and real-world insights
Market Insights
Analyze signals from customers, competitors, and events
Translate insights into actionable marketing strategies and campaigns
Requirements
3–6 years of experience in B2B marketing
Experience supporting enterprise sales cycles (>$100K ACV, multi-stakeholder deals)
Background in SaaS, fintech, or regulated industries preferred
Proven track record of driving measurable pipeline and revenue impact
Hands‑on experience with ABM and field marketing (events, executive engagement)
Preferred Profile
Experience in high‑growth or performance‑driven environments
Strong analytical mindset (pipeline metrics, conversion rates, ROI)
Close collaboration with sales teams and leadership
Excellent writing and storytelling skills
Ability to simplify complex topics into clear, compelling narratives
Self‑starter who can execute campaigns end‑to‑end in fast‑paced environments
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New York City (Hybrid) Salary:
$160,000 – $190,000 Employment Type:
Full-time
Role Overview We are hiring a Senior Marketing Manager to build and scale a high-impact go-to-market (GTM) engine from the ground up. This role is focused on driving measurable pipeline growth, enabling sales performance, and refining messaging to support enterprise deal cycles.
You will work closely with Revenue and Sales leadership to ensure marketing efforts directly contribute to revenue outcomes and business growth.
Key Responsibilities Pipeline Generation
Own and drive measurable marketing contribution to new business pipeline
Execute account-based marketing (ABM), events, and targeted campaigns aligned with ICP
Support aggressive growth targets through high-impact demand generation
Brand Awareness
Increase visibility among top-tier enterprise prospects
Manage presence at conferences and industry events
Execute strategic ABM plays to strengthen market positioning
Sales Enablement
Develop and maintain high-quality collateral (ROI tools, decks, discovery guides, executive materials)
Partner with sales teams to improve conversion rates and reduce deal cycle time
Messaging & Positioning
Continuously refine value propositions based on market feedback
Collaborate with Sales, Product, and Customer Success teams
Validate messaging through outreach, win/loss analysis, and real-world insights
Market Insights
Analyze signals from customers, competitors, and events
Translate insights into actionable marketing strategies and campaigns
Requirements
3–6 years of experience in B2B marketing
Experience supporting enterprise sales cycles (>$100K ACV, multi-stakeholder deals)
Background in SaaS, fintech, or regulated industries preferred
Proven track record of driving measurable pipeline and revenue impact
Hands‑on experience with ABM and field marketing (events, executive engagement)
Preferred Profile
Experience in high‑growth or performance‑driven environments
Strong analytical mindset (pipeline metrics, conversion rates, ROI)
Close collaboration with sales teams and leadership
Excellent writing and storytelling skills
Ability to simplify complex topics into clear, compelling narratives
Self‑starter who can execute campaigns end‑to‑end in fast‑paced environments
#J-18808-Ljbffr