Social Media Editor – NYT Cooking
NYT Cooking is looking for a Social Media Editor with strong writing skills, sharp strategic instincts, an eye for visuals and a love of food to join our interdisciplinary, fast-growing team.
You will be the daily voice of NYT Cooking across our most visible social platforms, including Instagram, TikTok, Facebook and more. You will own the daily execution of our social strategy, building and publishing a high volume of engaging feed posts, Reels and TikToks. You will pair food photography and video with sharp, compelling copy that inspires people to cook and ultimately drives audiences to the NYT Cooking app, website, newsletter and other properties.
This is an in-office position, based in New York City and includes regular attendance in the office four days each week. There may be some flexibility to work remotely per your departmental guidance.
Responsibilities
Build, schedule and publish a high volume of daily content, including 6-10 Instagram feed posts and 3-5 short‑form videos (Reels, TikToks).
Write sharp, engaging captions and on‑screen text. Workshop headlines and copy with senior editors to ensure everything published reflects the smart, accessible and entertaining voice of NYT Cooking.
Select, crop, and optimize food photography for social feeds. Add text, graphics and layout elements to posts using design platforms like Figma.
Optimize videos for social publication by adding text, closed captions and music/audio.
Be an expert on the competitive landscape: keep a constant pulse on culture, trends and emerging formats and platforms.
Foster community by engaging with our followers in the comments; translate conversations happening on our social platform into actionable, relevant content and product ideas.
Help build a smart approach to our presence on smaller and emerging platforms such as Reddit, Pinterest and WhatsApp.
Participate in regular social promo meetings, brainstorming creative ways to visually package and promote upcoming recipes, articles, videos and seasonal tentpoles.
Work towards follower and engagement goals on social accounts; use analytics to make informed strategic decisions. Interpret data and signals to know what content is the right fit for what audiences at what time (holidays, seasonality, trends).
Track engagement rates, growth statistics, reader responses and other metrics to inform content strategy. Communicate these data points to the editorial team, translating them into actionable takeaways that shape future storytelling.
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
This role reports to the Assistant Editor, NYT Cooking.
Basic Qualifications
5+ years of experience working as a social media editor or manager for a brand or publication, with direct experience running high‑follower Instagram and TikTok accounts.
Exceptional editorial judgment and copywriting skills, with the ability to write clearly, concisely, and in a distinct, engaging voice.
Hands‑on experience with social scheduling platforms, graphic design platforms like Figma and database platforms like AirTable.
Fluency in digital analytics software, such as Dash Social, ManyChat, Facebook Insights, NewsWhip and Google Analytics.
Experience with all mainstream and some emerging social channels.
Preferred Qualifications
A strategic mind with a bend towards testing and iterating to find what resonates with various audiences.
Functional cooking knowledge or culinary experience, and a love of cooking and recipes.
A commitment to collaboration and collegiality.
Willingness to learn new skills and pitch in when needed to accomplish the goals of a small team.
A deep passion for food, cooking and the mission of The New York Times.
This position is represented by the NewsGuild of NY.
Salary & Benefits
Annual base pay range: $113,945.85 – $115,000 USD. For roles in the U.S., you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision, Flexible Spending Accounts (F.S.A.s), a company‑matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. For roles outside of the U.S., information on benefits will be provided during the interview process.
Equal Opportunity Employer
The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.
The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.
The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.
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In Summary: The New York Times is looking for a Social Media Editor with strong writing skills, sharp strategic instincts, an eye for visuals and a love of food to join our interdisciplinary, fast-growing team . You will be the daily voice of NYT Cooking across our most visible social platforms, including Instagram, TikTok, Facebook and more .
En Español:
NYT Cooking está buscando un editor de redes sociales con fuertes habilidades de escritura, agudos instintos estratégicos, un ojo para las imágenes y el amor por la comida para unirse a nuestro equipo interdisciplinario y en rápido crecimiento. Usted será la voz diaria de NYT Cooking a través de nuestras plataformas sociales más visibles, incluyendo Instagram, TikTok, Facebook y más. Usted poseerá la ejecución diario de nuestra estrategia social, construyendo y publicando un gran volumen de entradas atractivas, Reels y TikToks. Combinará fotografía y vídeo de alimentos con una copia afilada y convincente que inspire a la gente a cocinar y finalmente conduce al público a la aplicación New York Cooking, sitio web, boletín informativo y otras propiedades. Esta es una posición en la oficina, basada en Nueva York City e incluye asistencia regular a los editores de la oficina cuatro días semanales. Agregue texto, gráficos y elementos de diseño a las publicaciones utilizando plataformas de diseños como Figma. Optimice los vídeos para la publicación social agregando texto, títulos cerrados y música/audio. Sé un experto en el panorama competitivo: mantén una pulsación constante sobre cultura, tendencias y formatos emergentes y plataformas. Fomentar la comunidad al involucrarse con nuestros seguidores en los comentarios; traducir las conversaciones que ocurren en nuestra plataforma social en contenido y ideas estratégicas accionables y relevantes. Ayudar a construir un enfoque inteligente para nuestra presencia en plataformas más pequeñas y emergentes como Reddit, Pinterest y WhatsApp. Participar en reuniones promocionales sociales, bromear formas creativas para promover visualmente recetas regulares, artículos, videos y encuestas estacionales próximas. Trabajar hacia objetivos de seguimiento y compromiso en cuentas sociales; utilizar analíticas para tomar decisiones estratégicas informadas. Conozca qué estadísticas e datos interactivos son adecuados para la participación del público (indicaciones de tiempo, lectorias, índices de acceso a otros contenidos). Comunicar estos puntos de datos al equipo editorial, traduciéndolos en tomas accionables que dan forma a la narración futura. Demostrar apoyo y comprensión de nuestro valor de la independencia periodística y un fuerte compromiso con nuestra misión para buscar la verdad y ayudar a las personas a entender el mundo. Este papel se reporta al editor asistente, NYT Cooking. Qualificaciones básicas 5+ años de experiencia trabajando como editor o gerente de redes sociales para una marca o publicación, con experiencia directa ejecutando cuentas de Instagram y TikTok de gran número de seguidores. Excepcional juicio editorial y habilidades de redacción, con la capacidad de escribir claramente, concisa y en una voz distinta e interesante. Experiencia práctica con plataformas de programación social, plataformes de diseño gráfico como Iterma y Plataformas de base de datos como ATabla. Fluidez en análisis digitales Muchos canales, tales como Social Dash Insights, NewsGuilds y New York Times. Para las funciones en los EE.UU., usted puede ser elegible para un salario variable, como una bonificación anual y acciones restringidas. Los beneficios pueden incluir médicos, odontológicos y de visión, cuentas de gasto flexibles (FSAs), un plan 401 ((k) compatible con la empresa, vacaciones pagadas, días de enfermedad pagados, licencia parental remunerada, reembolso de matrícula y programas de desarrollo profesional. Para roles fuera de los Estados Unidos, se proporcionará información sobre beneficios durante el proceso de entrevista. Empleador Equal Opportunity The New York Times Company está comprometido a ser la mejor fuente del mundo de periodismo independiente, fiable y de calidad. Para hacerlo, abrazamos una fuerza laboral diversa que tiene una amplia gama de antecedentes y experiencias personales, en todos los niveles de la organización. Alentamos a personas de todas las orígenes a aplicar un estatus legal protegida por igualdad de género. La Compañía de New York Times proporcionará adaptaciones razonables según lo requerido por las leyes federales, estatales y/o locales aplicables. Las personas que buscan un alojamiento para el proceso de solicitud o entrevista deben enviar un correo electrónico a reasonable.accommodations@nytimes.com. Los correos electrónicos enviados por cuestiones no relacionadas, como seguir una aplicación, no recibirán respuesta.