Specialist-Public & Media Relations
Henry Ford Health - Careers, Lansing, MI, United States
Overview
GENERAL SUMMARY: The Specialist, Public & Media Relations supports public relations, communications and storytelling strategies that enhance the power of the Henry Ford Health brand. With the curiosity of a reporter, the specialist is committed to developing relationships with subject matter experts and identifying impactful stories with the potential to generate earned media and other opportunities across a variety of audiences. The specialist pitches stories to media partners; creates and curates press releases, news articles, media advisories, social media, and other digital content; fields media requests in an appropriate and timely manner. Committed to staying up to date on current events, the specialist works to identify meaningful ways Henry Ford Health experts can contribute to local and national conversations and helps the team measure success. The specialist also works regularly with other communications, marketing and consumer experience colleagues to highlight positive news coverage and assist with executive communications. Committed to personal growth and career development, the specialist is passionate about advancing the health and well-being of our community. This position reports to the Manager, Public & Media Relations Strategy.
Responsibilities
Supports public relations, communications and storytelling strategies that enhance the Henry Ford Health brand.
Pitches stories to media partners; creates and curates press releases, news articles, media advisories, social media, and other digital content.
Fields media requests in an appropriate and timely manner.
Identifies meaningful ways Henry Ford Health experts can contribute to local and national conversations; helps the team measure success.
Works with other communications, marketing and consumer experience colleagues to highlight positive news coverage and assist with executive communications.
Committed to personal growth and career development; passionate about advancing the health and well-being of the community.
This position reports to the Manager, Public & Media Relations Strategy.
Qualifications
Education:
Bachelor’s degree (B.A.) in Public Relations, Communications, or related field from a four-year college/university, or equivalent
Experience:
Minimum of two (2) years in public relations, communications, or related field
Communication Skills:
Exceptional oral, written, and digital communication skills
Interpersonal Skills:
Excellent people skills; works effectively with a broad cross-section of leaders
Critical Thinking:
Able to distill and communicate complex medical and other concepts to broad audiences
Mindset & Approach:
Passion for storytelling, natural curiosity, and a collaborative client-partner orientation
Work Style:
Able to manage multiple projects, accounts, and complex issues with a focus on strategy, innovation, creativity, attention to detail, and accuracy
Additional Information
Organization:
Henry Ford West Bloomfield Hospital
Department:
HFWB Marketing
Shift:
Day Job
Union Code:
Not Applicable
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Responsibilities
Supports public relations, communications and storytelling strategies that enhance the Henry Ford Health brand.
Pitches stories to media partners; creates and curates press releases, news articles, media advisories, social media, and other digital content.
Fields media requests in an appropriate and timely manner.
Identifies meaningful ways Henry Ford Health experts can contribute to local and national conversations; helps the team measure success.
Works with other communications, marketing and consumer experience colleagues to highlight positive news coverage and assist with executive communications.
Committed to personal growth and career development; passionate about advancing the health and well-being of the community.
This position reports to the Manager, Public & Media Relations Strategy.
Qualifications
Education:
Bachelor’s degree (B.A.) in Public Relations, Communications, or related field from a four-year college/university, or equivalent
Experience:
Minimum of two (2) years in public relations, communications, or related field
Communication Skills:
Exceptional oral, written, and digital communication skills
Interpersonal Skills:
Excellent people skills; works effectively with a broad cross-section of leaders
Critical Thinking:
Able to distill and communicate complex medical and other concepts to broad audiences
Mindset & Approach:
Passion for storytelling, natural curiosity, and a collaborative client-partner orientation
Work Style:
Able to manage multiple projects, accounts, and complex issues with a focus on strategy, innovation, creativity, attention to detail, and accuracy
Additional Information
Organization:
Henry Ford West Bloomfield Hospital
Department:
HFWB Marketing
Shift:
Day Job
Union Code:
Not Applicable
#J-18808-Ljbffr