Sr Public Relations Specialist
Henry Ford Health, Detroit, MI, United States
Overview
Senior Public Relations Specialist – Value-Based Enterprise
Hybrid work arrangement: 3 days in the Detroit office.
The Senior Public Relations Specialist supports Henry Ford Health System by developing and executing
innovative PR, communications, and storytelling strategies
that elevate the organization’s mission—especially within its
Value-Based Enterprise .
This role includes supporting key entities such as:
Health Alliance Plan (HAP)
Populance (population health)
Community Care Services
Mosaic Clinically Integrated Network
In this role, you’ll act as a
strategic partner, project manager, and storyteller , driving communications that position Henry Ford Health as a leader in value-based care. You’ll collaborate closely with communications, marketing, and executive leaders while enhancing brand visibility and supporting system growth.
Key Responsibilities
Develop and execute strategic PR and storytelling plans across clinical care, research, education, community impact, and philanthropy
Build and maintain strong media relationships; actively pitch stories to national, local, and industry outlets
Create engaging content (press releases, digital, social, internal, and external communications)
Serve as project manager for major communications initiatives and campaigns
Partner with internal leaders to provide strategic counsel and alignment on messaging
Collaborate across teams to ensure consistent, integrated communication strategies
Track and measure engagement and performance metrics
Support media monitoring, distribution, and reporting
Assist with media events and public-facing opportunities
Support thought leadership and executive visibility strategies (media, speaking, op-eds)
Develop content strategies for diverse audiences (consumers, media, internal stakeholders)
Participate in on-call support during emergency communications situations
Qualifications
Bachelor’s degree in Public Relations, Communications, or related field
5+ years of PR/communications experience with increasing responsibility
Exceptional written, verbal, and digital communication skills
Strong interpersonal skills; able to work with leaders at all levels
Ability to translate complex medical concepts for broad audiences
Passion for storytelling, curiosity, and a collaborative mindset
Strong project management skills; able to manage multiple priorities
Strategic, creative, detail-oriented, and innovative thinker
Preferred/Additional Skills
Experience with media monitoring and distribution tools
Knowledge of healthcare, value-based care, or population health
Ability to analyze data and measure communications impact
Core Competencies
Communication, teamwork, and collaboration
Accountability and ownership
Customer service and professionalism
Adaptability and continuous learning
Respect for diversity and inclusion
Work Environment
Standard office environment
Occasional after-hours/on-call support as needed
Summary This role is ideal for a
strategic communicator and storyteller
who thrives in a fast-paced environment and wants to make a meaningful impact by elevating healthcare innovation, leadership, and community impact.
Education and Experience
Education: Bachelor’s degree (B.A.) in Public Relations, Communications, or related field from a four-year college/university
Experience: Minimum of 5 years in public relations, communications, or related field with increasing responsibility
Communication Skills: Exceptional oral, written, and digital communication skills
Interpersonal Skills: Excellent people skills; able to work effectively with a broad cross-section of leaders
Critical Thinking: Ability to distill and communicate complex medical and other concepts to diverse audiences
Mindset: Passion for storytelling, natural curiosity, and a collaborative client-partner approach
Work Style: Ability to manage multiple projects, accounts, and complex issues with a focus on strategy, innovation, creativity, attention to detail, and accuracy
Additional Information
Organization: Corporate Services
Department: Public Relations - Admin
Shift: Day Job
Union Code: Not Applicable
#J-18808-Ljbffr
The Senior Public Relations Specialist supports Henry Ford Health System by developing and executing
innovative PR, communications, and storytelling strategies
that elevate the organization’s mission—especially within its
Value-Based Enterprise .
This role includes supporting key entities such as:
Health Alliance Plan (HAP)
Populance (population health)
Community Care Services
Mosaic Clinically Integrated Network
In this role, you’ll act as a
strategic partner, project manager, and storyteller , driving communications that position Henry Ford Health as a leader in value-based care. You’ll collaborate closely with communications, marketing, and executive leaders while enhancing brand visibility and supporting system growth.
Key Responsibilities
Develop and execute strategic PR and storytelling plans across clinical care, research, education, community impact, and philanthropy
Build and maintain strong media relationships; actively pitch stories to national, local, and industry outlets
Create engaging content (press releases, digital, social, internal, and external communications)
Serve as project manager for major communications initiatives and campaigns
Partner with internal leaders to provide strategic counsel and alignment on messaging
Collaborate across teams to ensure consistent, integrated communication strategies
Track and measure engagement and performance metrics
Support media monitoring, distribution, and reporting
Assist with media events and public-facing opportunities
Support thought leadership and executive visibility strategies (media, speaking, op-eds)
Develop content strategies for diverse audiences (consumers, media, internal stakeholders)
Participate in on-call support during emergency communications situations
Qualifications
Bachelor’s degree in Public Relations, Communications, or related field
5+ years of PR/communications experience with increasing responsibility
Exceptional written, verbal, and digital communication skills
Strong interpersonal skills; able to work with leaders at all levels
Ability to translate complex medical concepts for broad audiences
Passion for storytelling, curiosity, and a collaborative mindset
Strong project management skills; able to manage multiple priorities
Strategic, creative, detail-oriented, and innovative thinker
Preferred/Additional Skills
Experience with media monitoring and distribution tools
Knowledge of healthcare, value-based care, or population health
Ability to analyze data and measure communications impact
Core Competencies
Communication, teamwork, and collaboration
Accountability and ownership
Customer service and professionalism
Adaptability and continuous learning
Respect for diversity and inclusion
Work Environment
Standard office environment
Occasional after-hours/on-call support as needed
Summary This role is ideal for a
strategic communicator and storyteller
who thrives in a fast-paced environment and wants to make a meaningful impact by elevating healthcare innovation, leadership, and community impact.
Education and Experience
Education: Bachelor’s degree (B.A.) in Public Relations, Communications, or related field from a four-year college/university
Experience: Minimum of 5 years in public relations, communications, or related field with increasing responsibility
Communication Skills: Exceptional oral, written, and digital communication skills
Interpersonal Skills: Excellent people skills; able to work effectively with a broad cross-section of leaders
Critical Thinking: Ability to distill and communicate complex medical and other concepts to diverse audiences
Mindset: Passion for storytelling, natural curiosity, and a collaborative client-partner approach
Work Style: Ability to manage multiple projects, accounts, and complex issues with a focus on strategy, innovation, creativity, attention to detail, and accuracy
Additional Information
Organization: Corporate Services
Department: Public Relations - Admin
Shift: Day Job
Union Code: Not Applicable
#J-18808-Ljbffr