Sr Public Relations Specialist

Senior Public Relations Specialist – Value-Based Enterprise General Summary The Senior Public Relations Specialist supports Henry Ford Health System by developing and executing innovative PR, communications, and storytelling strategies that elevate the organization’s mission—especially within its Value-Based Enterprise . This includes supporting key entities such as: Health Alliance Plan (HAP) Populance (population health) Community Care Services Mosaic Clinically Integrated Network In this role, you’ll act as a strategic partner, project manager, and storyteller , driving communications that position Henry Ford Health as a leader in value-based care. You’ll collaborate closely with communications, marketing, and executive leaders while enhancing brand visibility and supporting system growth. Key Responsibilities Develop and execute strategic PR and storytelling plans across clinical care, research, education, community impact, and philanthropy Build and maintain strong media relationships ; actively pitch stories to national, local, and industry outlets Create engaging content (press releases, digital, social, internal, and external communications) Serve as project manager for major communications initiatives and campaigns Partner with internal leaders to provide strategic counsel and alignment on messaging Collaborate across teams to ensure consistent, integrated communication strategies Track and measure engagement and performance metrics Support media monitoring, distribution, and reporting Assist with media events and public-facing opportunities Support thought leadership and executive visibility strategies (media, speaking, op-eds) Develop content strategies for diverse audiences (consumers, media, internal stakeholders) Participate in on-call support during emergency communications situations Qualifications Bachelor’s degree in Public Relations, Communications, or related field 5+ years of PR/communications experience with increasing responsibility Exceptional written, verbal, and digital communication skills Strong interpersonal skills ; able to work with leaders at all levels Ability to translate complex medical concepts for broad audiences Passion for storytelling , curiosity, and a collaborative mindset Strong project management skills; able to manage multiple priorities Strategic, creative, detail-oriented, and innovative thinker Preferred/Additional Skills Experience with media monitoring and distribution tools Knowledge of healthcare, value-based care, or population health Ability to analyze data and measure communications impact Core Competencies Communication, teamwork, and collaboration Accountability and ownership Customer service and professionalism Adaptability and continuous learning Respect for diversity and inclusion Standard office environment Occasional after-hours/on-call support as needed Summary This role is ideal for a strategic communicator and storyteller who thrives in a fast-paced environment and wants to make a meaningful impact by elevating healthcare innovation, leadership, and community impact. Education: Bachelor’s degree (B.A.) in Public Relations, Communications, or related field from a four-year college/university Experience: Minimum of 5 years in public relations, communications, or related field with increasing responsibility Communication Skills: Exceptional oral, written, and digital communication skills Interpersonal Skills: Excellent people skills; able to work effectively with a broad cross-section of leaders Critical Thinking: Ability to distill and communicate complex medical and other concepts to diverse audiences Mindset: Passion for storytelling, natural curiosity, and a collaborative client-partner approach Work Style: Ability to manage multiple projects, accounts, and complex issues with a focus on strategy, innovation, creativity, attention to detail, and accuracy Organization: Corporate Services Department: Public Relations - Admin Shift: Day Job Union Code: Not Applicable This posting represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described above. Equal Employment Opportunity / Affirmative Action Employer Henry Ford Health is committed to the hiring, advancement and fair treatment of all individuals without regard to race, color, creed, religion, age, sex, national origin, disability, veteran status, size, height, weight, marital status, family status, gender identity, sexual orientation, and genetic information, or any other protected status in accordance with applicable federal and state laws. #J-18808-Ljbffr